MINISO Group Holding (9896.HK) Stock Price

MINISO Group Holding Price

CLOSED
15.25
-0.18 (-1.15 %)
Market closed

Revenue has compounded at 10.4% per year over the past 6 years to 16.99 B CNY. Earnings per share have grown at 58.8% per year over the last 3 years. MINISO Group Holding's net margin stands at 15.4%, up from -15.6% several years earlier. MINISO Group Holding currently offers a dividend yield of about 0.93%. The payout ratio is around 45% of earnings. The dividend has grown at 81.1% per year over the past 2 years. Analysts set a median price target of 45.47 CNY, implying 198.1% above the current price. Of 22 analysts, 19 rate the stock a buy — an overall Buy consensus.

MINISO Group Holding stock price

Volume
Ex-Dividend
Details

Stock Price

How to Read This Chart

This chart tracks the historical stock price of MINISO Group Holding over time. You can switch between daily, weekly, and monthly views and select custom time ranges — from a single day to the full available history. Use the toggle to view price changes in absolute currency terms or as a percentage change relative to the starting date.

Total Return vs. Price Return

The "Total Return" toggle includes reinvested dividends on top of the pure price movement. This is critical because dividends can account for a significant portion of long-term returns. Historically, roughly 40 % of the S&P 500's total return has come from dividends. Always compare total return when evaluating a stock's real performance against a benchmark.

Intraday Price Data

When viewing a one-day time frame, the chart displays real-time intraday price movements. This is useful for observing how MINISO Group Holding stock reacts to market openings, earnings releases, or breaking news throughout the trading session.

What to Look For

Look for long-term trends (sustained upward or downward movements over months and years), support and resistance levels (price zones where the stock repeatedly bounces or reverses), and volatility (how much the price fluctuates day to day). Comparing MINISO Group Holding's price chart to a market index like the S&P 500 can reveal whether the stock is outperforming or underperforming the broader market.

MINISO Group Holding Stock Price History
DateMINISO Group Holding Price
9/11/202615.25 CNY
9/10/202615.43 CNY
9/9/202615.83 CNY
9/8/202618.48 CNY
9/7/202616.06 CNY
9/4/202616.26 CNY
9/3/202616.18 CNY
9/2/202616.02 CNY
9/1/202615.97 CNY
8/31/202615.86 CNY
8/28/202618.24 CNY
8/27/202618.41 CNY
8/26/202619.36 CNY
8/25/202618.79 CNY
8/24/202618.44 CNY
8/21/202618.88 CNY
8/20/202618.94 CNY
8/19/202618.08 CNY
8/18/202618.04 CNY
8/17/202618.43 CNY
8/14/202619.93 CNY
8/13/202620.23 CNY
8/12/202620.42 CNY
8/11/202620.44 CNY
8/10/202621.14 CNY
8/7/202620.99 CNY
8/6/202621.02 CNY
8/5/202621.03 CNY
8/4/202621.22 CNY
8/3/202621.95 CNY
Access this data via the Eulerpool API

MINISO Group Holding Revenue, EBIT, Net Income

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  • 25 Years

  • Max

Revenue
EBIT
Net Income
Details
Date
Revenue
EBIT
Net Income
Jan 1, 2020
9.07 B CNY
404.08 M CNY
-1.42 B CNY
Jan 1, 2021
10.09 B CNY
803.03 M CNY
638.17 M CNY
Jan 1, 2022
11.47 B CNY
2.11 B CNY
1.77 B CNY
Jan 1, 2023
7.63 B CNY
1.53 B CNY
1.25 B CNY
Jan 1, 2024
16.99 B CNY
3.23 B CNY
2.62 B CNY
Jan 1, 2025 (e)
21.45 B CNY
3.87 B CNY
2.49 B CNY
Jan 1, 2026 (e)
25.92 B CNY
4.39 B CNY
3.28 B CNY
Jan 1, 2027 (e)
30.17 B CNY
5.19 B CNY
4.01 B CNY

MINISO Group Holding Income Statement, Balance Sheet, Cash Flow Statement

Last updated Sep 15, 2026, 12:05 PM
 
REVENUEB CNY
REVENUE GROWTH%
GROSS MARGIN%
GROSS INCOMEB CNY
EBITB CNY
EBIT MARGIN%
NET INCOMEB CNY
NET INCOME GROWTH%
DIV.CNY
DIV. GROWTH%
SHARESB
20182019202020212022202320242025e2026e2027e
9.398.989.0710.0911.477.6316.9921.4525.9230.17
-4.431.0411.1813.76-33.48122.6726.2220.8516.38
26.7230.4326.7930.4338.7342.4744.9444.9444.9444.94
2.512.732.433.074.443.247.649.6411.6513.56
1.020.730.400.802.111.533.233.874.395.19
10.878.134.457.9618.4120.0918.9818.0316.9217.21
-0.29-0.26-1.420.641.771.252.622.493.284.01
-9.66440.08-145.09177.12-29.41109.70-4.9331.6722.25
0.040.100.140.150.160.16
150.0040.007.146.67
1.221.221.101.221.251.251.251.251.251.25
Details

Income Statement Key Figures

Revenue and Revenue Growth

Revenue is the starting point of every income statement — it measures the total sales MINISO Group Holding generates from its core business. Revenue growth (expressed as year-over-year percentage change) is one of the most important indicators of business momentum. Sustained growth above 10 % annually is generally considered strong, while declining revenue is a serious warning sign that demands investigation.

Gross Margin

Gross margin = (Revenue − Cost of Goods Sold) ÷ Revenue. It reveals what percentage of each dollar of revenue MINISO Group Holding retains after direct production costs. High gross margins (above 50 %) are typical of asset-light businesses like software and brands, while capital-intensive industries like manufacturing often operate below 30 %. Compare MINISO Group Holding's gross margin to industry peers and track it over time to spot improving or deteriorating pricing power.

EBIT and EBIT Margin

EBIT measures operating profit — what remains after subtracting all operating expenses (including R&D, sales, and administrative costs) from gross profit. The EBIT margin shows this as a percentage of revenue. Because it excludes interest and taxes, EBIT allows fair comparisons between companies with different debt levels and tax jurisdictions. A rising EBIT margin indicates improving operational efficiency.

Net Income and Earnings Per Share (EPS)

Net income is the company's final profit after all expenses, interest, and taxes. Dividing net income by the number of shares outstanding gives you EPS — the single most influential metric in stock valuation. Consistent EPS growth is the primary driver of long-term stock price appreciation. Always check whether EPS growth comes from genuine profit improvement or from share buybacks reducing the share count.

Shares Outstanding

The total number of shares MINISO Group Holding has issued. A declining share count (through buybacks) boosts EPS and signals management confidence. A rising share count (through stock issuance) dilutes existing shareholders. Always monitor this number alongside EPS to get the full picture of per-share value creation.

Analyst Estimates

The projected figures represent consensus estimates from professional analysts. Compare these forecasts against MINISO Group Holding's historical growth rates to assess whether expectations are realistic. A company that consistently beats consensus estimates tends to see its stock price rewarded over time, while repeated misses erode investor confidence.

MINISO Group Holding stock margins

The MINISO Group Holding margin analysis displays the gross margin, EBIT margin, as well as the profit margin of MINISO Group Holding. The EBIT margin (EBIT/sales) indicates the percentage of sales that remains as operating profit. The profit margin shows the percentage of sales that remains for MINISO Group Holding.
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Gross margin
EBIT margin
Profit margin
Details
Date
Gross margin
EBIT margin
Profit margin
Jan 1, 2020
26.79 %
4.45 %
-15.60 %
Jan 1, 2021
30.44 %
7.96 %
6.33 %
Jan 1, 2022
38.73 %
18.41 %
15.42 %
Jan 1, 2023
42.46 %
20.09 %
16.36 %
Jan 1, 2024
44.94 %
18.98 %
15.40 %
Jan 1, 2025 (e)
44.94 %
18.04 %
11.60 %
Jan 1, 2026 (e)
44.94 %
16.92 %
12.64 %
Jan 1, 2027 (e)
44.94 %
17.21 %
13.28 %

MINISO Group Holding Stock Revenue, EBIT, Earnings per Share

The MINISO Group Holding earnings per share therefore indicates how much revenue MINISO Group Holding has generated per share in a given period. The earnings before interest and taxes per share shows how much of the operating profit corresponds to each share. The earnings per share indicates how much of the profit belongs to each share.
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  • Max

Revenue per Share
EBIT per share
Earnings per Share
Details
Date
Revenue per Share
EBIT per share
Earnings per Share
Jan 1, 2020
8.21 CNY
0.37 CNY
-1.28 CNY
Jan 1, 2021
8.29 CNY
0.66 CNY
0.52 CNY
Jan 1, 2022
9.17 CNY
1.69 CNY
1.41 CNY
Jan 1, 2023
6.10 CNY
1.22 CNY
1.00 CNY
Jan 1, 2024
13.63 CNY
2.59 CNY
2.10 CNY
Jan 1, 2025 (e)
17.33 CNY
3.10 CNY
2.01 CNY
Jan 1, 2026 (e)
20.95 CNY
3.52 CNY
2.65 CNY
Jan 1, 2027 (e)
24.38 CNY
4.17 CNY
3.24 CNY

MINISO Group Holding business model & stock analysis

MINISO Group Holding Eulerpool Fair Value

Details

Fair Value Estimate

What Is Fair Value?

Fair value is an estimate of what a stock is truly "worth" based on its financial fundamentals, independent of the current market price. If the calculated fair value is above the current share price, the stock may be undervalued — and vice versa. This chart shows three different fair value approaches so you can cross-check them against each other.

Earnings-Based Fair Value

Calculated by multiplying the current earnings per share (EPS) by the average historical P/E ratio over a selected multi-year period. The smoothing over several years filters out temporary spikes or dips. If this fair value exceeds the market price, it suggests the stock is cheap relative to its earning power.

Example: Fair Value (Earnings) 2022 = EPS 2022 × Average P/E 2019–2021

Revenue-Based Fair Value

Derived by multiplying revenue per share by the average historical price-to-sales ratio. This method is particularly useful for companies with volatile or temporarily depressed earnings, as revenue tends to be more stable than profits. It answers: "At what price has the market historically valued each dollar of this company's sales?"

Example: Fair Value (Revenue) 2022 = Revenue per Share 2022 × Average P/S 2019–2021

Dividend-Based Fair Value

Calculated by dividing the dividend per share by the average historical dividend yield. This approach is most relevant for mature, consistently dividend-paying companies. If the resulting fair value is higher than the current price, it implies the stock offers a better yield than its historical average.

Example: Fair Value (Dividend) 2022 = Dividend per Share 2022 ÷ Average Yield 2019–2021

How to Use This Chart

When all three fair value lines converge above the current price, it strengthens the case that the stock is undervalued. When they diverge, investigate why — it may indicate a structural shift in margins, payout policy, or growth rate. The forward estimates on the right extend the analysis using projected fundamentals, helping you assess whether the current price already reflects future growth expectations.

MINISO Group Holding historical P/E ratio, EBIT multiple, and P/S ratio

MINISO Group Holding annual returns

Details

Annual Return

What This Chart Shows

This chart breaks down MINISO Group Holding's total annual return into two components: price return (gains or losses from stock price movement) and dividend return (income received from dividend payments). Together, they represent the total return an investor would have earned in each calendar year.

Price Return

Price return measures the percentage change in MINISO Group Holding's stock price from January 1st to December 31st of each year. Positive bars indicate the stock appreciated; negative bars show a decline. This is the component most investors focus on, but it tells only part of the story — especially for dividend-paying stocks.

Dividend Return

Dividend return represents the income generated from dividends paid during the year, expressed as a percentage of the starting stock price. While it may seem small in any single year (typically 1–4 % for established companies), dividends compound significantly over decades and have historically contributed roughly 40 % of total stock market returns.

What to Look For

Examine how many years showed positive vs. negative returns to gauge consistency. A stock with mostly positive years and small drawdowns suggests lower risk. Also compare MINISO Group Holding's annual returns to a benchmark index — consistently outperforming the market is a hallmark of a strong investment. Pay attention to the worst years: understanding downside risk is just as important as chasing upside potential.

MINISO Group Holding shares outstanding

The number of shares of MINISO Group Holding was 1.25 B in 2025. This indicates how many shares MINISO Group Holding is divided into. Since shareholders are the owners of a company, each share represents a small portion of the company's ownership.
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Number of stocks
Details
Date
Number of stocks
Jan 1, 2020
1.10 B Stocks
Jan 1, 2021
1.22 B Stocks
Jan 1, 2022
1.25 B Stocks
Jan 1, 2023
1.25 B Stocks
Jan 1, 2024
1.25 B Stocks
Jan 1, 2025 (e)
1.25 B Stocks
Jan 1, 2026 (e)
1.25 B Stocks
Jan 1, 2027 (e)
1.25 B Stocks

MINISO Group Holding Dividend History

5 years of dividend payments · 3 consecutive increases

YearAnnual DividendYoY ChangePayments
20260.74CNYYTD
Apr 17, 20260.74CNY 919.3%1/1
20250.15CNY 9.2%
Apr 7, 20250.08CNY 19.1%1/2
Sep 4, 20250.07CNY 11.4%2/2
20240.14CNY 37.0%
20230.10CNY 139.5%
20220.04CNY

MINISO Group Holding dividend history and estimates

In 2025, MINISO Group Holding paid a dividend amounting to 0.15 CNY. Dividend means that MINISO Group Holding distributes a portion of its profits to its owners.
  • Max

Dividend
Dividend (Estimate)
Special dividend
Details
Date
Dividend
Dividend (Estimate)
Special dividend
Jan 1, 2022 (e)
0.00 CNY
0.04 CNY
0.00 CNY
Jan 1, 2023
0.10 CNY
0.00 CNY
0.00 CNY
Jan 1, 2024
0.14 CNY
0.00 CNY
0.00 CNY
Jan 1, 2025
0.15 CNY
0.00 CNY
0.00 CNY
Jan 1, 2026 (e)
0.00 CNY
0.16 CNY
0.00 CNY
Jan 1, 2027 (e)
0.00 CNY
0.16 CNY
0.04 CNY

MINISO Group Holding dividend payout ratio

In 2025, MINISO Group Holding had a payout ratio of 7.66%. The payout ratio indicates the percentage of the company's profits that MINISO Group Holding distributes as dividends.
  • 3 Years

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  • 25 Years

  • Max

Payout ratio
Details
Date
Payout ratio
Jan 1, 2020
44.94 %
Jan 1, 2021
44.94 %
Jan 1, 2022
20.46 %
Jan 1, 2023
69.29 %
Jan 1, 2024
45.08 %
Jan 1, 2025 (e)
7.66 %
Jan 1, 2026 (e)
5.98 %
Jan 1, 2027 (e)
5.03 %

Current MINISO Group Holding forecasts and price targets in September 2026

Analyst Price Targets 2026
Δ MOM Price Target
0.00 %
Buy
86.36 % (19)
Hold
13.64 % (3)
Sell
0.00 % (0)
12M Price Target
45.47
Last Price
15.25
Currency
CNY
12M Return Potential
198.11 %
LTM Return
-63.21 %

MINISO Group Holding Analyst Rating Actions

DateFirmActionRatingReliability
8/22/2023
Goldman Sachs
Goldman Sachs
MaintainedBuy56

Eulerpool Reliability Score (0–100): measures how often a firm’s bullish or bearish calls were directionally correct three months later, blended with the average return following its calls. Every rating we record is stored permanently and scores update continuously; firms with fewer than 3 measured calls are not scored yet.

MINISO Group Holding Earnings Estimates & Surprises

DateEPS estimateEPS ActualRevenue EstimatePrice reactionQuarterly report
11/27/20260.56CNY-7.56 BCNY-2026 Q3
8/28/20260.54CNY-0.28CNY6.70 BCNY-2026 Q2
5/26/20260.47CNY1.18CNY6.34 BCNY-2026 Q1
11/20/20250.67CNY0.39CNY6.16 BCNY-2025 Q3
8/21/20250.46CNY0.43CNY5.30 BCNY-2025 Q2
3/21/20250.64CNY0.70CNY5.17 BCNY-2025 Q1
11/29/20240.56CNY0.56CNY4.99 BCNY-2024 Q3
8/20/20241.23CNY0.55CNY4.32 BCNY-2024 Q2
5/14/20240.44CNY0.49CNY3.97 BCNY-2024 Q1
3/12/20240.51CNY0.53CNY3.48 BCNY-2023 Q4

EESG©

Eulerpool ESG Scorecard© for the MINISO Group Holding stock

71/100
99
Environment
57
Social
58
Governance
E

Environment

Scope 1 - Direct Emissions474.42
Scope 2 - Indirect emissions from purchased energy4,971.14
Scope 3 - Indirect emissions within the value chain
Total CO₂ emissions5,445.56
CO₂ reduction strategy
Coal energy
Nuclear power
Animal experiments
Fur & Leather
Pesticides
Palm Oil
Tobacco
Genetically modified organisms
Climate concept
Sustainable forestry
Recycling regulations
Environmentally friendly packaging
Hazardous substances
Fuel consumption and efficiency
Water consumption and efficiency
S

Social

Percentage of female employees
Percentage of women in management
Percentage of Asian employees
Share of Asian management
Percentage of Hispanic/Latino employees
Hispano/Latino Management share
Percentage of Black employees
Black Management Share
Percentage of white employees
White Management Share
Adult content
Alcohol
Weapons
Firearms
Gambling
Military contracts
Human rights concept
Privacy concept
Occupational health and safety
Catholic
G

Governance (Corporate Governance)

Environmental reporting
Stakeholder Engagement
Call Back Policies
Antitrust law

The Eulerpool ESG Scorecard© is the strictly copyrighted intellectual property of Eulerpool Research Systems. Any unauthorized use, imitation, or infringement will be actively pursued and may lead to significant legal consequences. For licenses, collaborations, or usage rights, please contact us directly via our contact form. Contact Form to us.

MINISO Group Holding shareholder structure

% Name
42.96292%
Ye (Guofu)
Ye (Guofu)
20.83529%
Yang (Yunyun)
Yang (Yunyun)
4.93063%
Norges Bank Investment Management (NBIM)
Norges Bank Investment Management (NBIM)
1.17480%
The Vanguard Group, Inc.
The Vanguard Group, Inc.
0.72575%
BlackRock Institutional Trust Company, N.A.
BlackRock Institutional Trust Company, N.A.
0.41241%
BlackRock Advisors (UK) Limited
BlackRock Advisors (UK) Limited
...

MINISO Group Holding Beneficial Ownership Filings (SEC 13D/G)

Free Float
28.7%
Float Shares
350.84 M
Shares Outstanding
1.22 B

MINISO Group Holding Executives and Management Board

7 members · avg. age 46 · 43 % women

GY

Mr. Guofu Ye (47)

Executive Chairman of the Board, Chief Executive Officer, Founder · since 2020

3.48 M CNY

Management

YY

Ms. Yunyun Yang (47)

Vice President

60,000.00 CNY
JZ

Mr. Jingjing Zhang (38)

Chief Financial Officer, Vice President, Joint Company Secretary

HW

Ms. Hoi Ting Wong

Joint Company Secretary

Board of Directors

YZ

Mr. Yonghua Zhu (44)

Independent Non-Executive Director

1.12 M CNY
YW

Mr. Yongping Wang (56)

Non-Executive Independent Director

1.07 M CNY
LX

Ms. Lili Xu (43)

Independent Non-Executive Director

1.07 M CNY

Frequently asked questions about MINISO Group Holding

Analysts currently set an average price target of 44.59 CNY for the MINISO Group Holding stock (median: 45.47 CNY), implying +193.6 % versus the latest price. The consensus is based on 22 analyst ratings.

22 analysts currently rate the MINISO Group Holding stock: 19 recommend buying, 3 holding and 0 selling. For 2026, analysts expect MINISO Group Holding to generate revenue of 25.92 B CNY and earnings per share of 2.63 CNY.

Converted at the current exchange rate, the MINISO Group Holding share trades at 1.96 EUR (15.25 CNY).

No history available for MINISO Group Holding.

The expected revenue of MINISO Group Holding is 25.92 B CNY. This figure is based on current financial data and reflects the company's business performance.

The expected profit of MINISO Group Holding is 3.28 B CNY. The net profit reflects the company's profitability after deducting all expenses.

The price-to-earnings ratio (P/E) of MINISO Group Holding is currently 5.80. The P/E ratio compares the current share price to the earnings per share and helps investors assess the valuation of the MINISO Group Holding stock.

The price-to-sales ratio (P/S) of MINISO Group Holding is currently 0.73. The P/S ratio compares the market capitalization to the annual revenue and serves as a valuation metric for the MINISO Group Holding stock.

The Eulerpool Quality Score for MINISO Group Holding is 4/10.

The ISIN of MINISO Group Holding is KYG6180F1081. The ISIN (International Securities Identification Number) is a globally unique identifier for securities.

The WKN of MINISO Group Holding is A2QF4D. The WKN (Wertpapierkennnummer) is a six-digit German security identification number.

The ticker of MINISO Group Holding is 9896.HK. The ticker symbol is used to trade MINISO Group Holding shares on the stock exchange.

Over the past 12 months, MINISO Group Holding paid a dividend of 0.14 CNY . This corresponds to a dividend yield of about 0.93 %. For the coming 12 months, MINISO Group Holding is expected to pay a dividend of 0.16 CNY.

The current dividend yield of MINISO Group Holding is 0.93 %.

MINISO Group Holding pays a dividend, distributed in the months of September, April.

MINISO Group Holding paid dividends every year for the past 4 years.

For the upcoming 12 months, dividends amounting to 0.16 CNY are expected. This corresponds to a dividend yield of 1.07 %.

MINISO Group Holding is assigned to the 'Cyclical consumption' sector.

In the year 2024, MINISO Group Holding distributed 0.14 CNY as dividends.

The dividends of MINISO Group Holding are distributed in CNY.

Fair ValuePRO
13.37 CNY
Over-/UndervaluationPRO
Fairly valued
Expected Return
31.02 %
Industry
Broadline Retail
Number of shares
Employees
Revenue per Employee
4.60 M CNY
Revenue growth Ø5 years
EBIT growth Ø5 years
Net Income growth Ø5 years
Website miniso.com
Country
China
Currency
CNY
Initial public offering
Oct 15, 2020
ISIN
KYG6180F1081
Cusip
G6180F108
Market capitalization
18.80 B CNYLarge Cap
52-Week Range
15.2541.99CNY
Revenue growth (10Y) > 5%
Revenue growth (3Y) > 5 %
EBIT growth (10Y) > 5%
EBIT growth (3Y) > 5 %
Net debt < 4x EBIT
Profitable since 10Y+
EBIT Drawdown (10Y) < 50%
Return on Equity (ROE) > 15%
ROCE > 15%
Return Expectation > 10%
PEG
0.42
P/E ratio
P/Ee 2025
7.61
P/Ee 2026
5.78
P/Ee 2027
4.73
P/S
P/Se
0.88
EV/EBIT
4.83
P/B Ratio
1.82
ROE (Return on Equity)
ROA (Return on Assets)
ROCE (Return on Capital Employed)
ROIC (Return on Invested Capital)
19.50 %
Gross Margin
44.94 %
EBIT Margin
18.98 %
Net Margin
15.40 %
EPS (Earnings Per Share)
2.10 CNY
Net Debt / EBIT
-1.00
Debt/Equity
0.30
Dividend
Dividend yield
0.93 %
Est. Dividend Yield
1.04 %
Payout Ratio
45.08 %
Dividend growth Ø5Y
Dividend payments per year
2
Dividend paid since
4 years
Dividend not reduced since
4 years
Dividend increased since
4 years
Dividend withholding tax
10.00 %
Last updated Sep 15, 2026, 12:05 PM

MINISO Group Holding Peer Group

MINISO Group Holding FIGI

9896:HK · BBG018L0DKM4MIF0:TH · BBG018TB3DX79896EUR:XS · BBG018TB54L89896EUR:X2 · BBG018TB54M79896EUR:XH · BBG018TB54P49896EUR:XF · BBG018TB54R29896EUR:XE · BBG018TB54T09896EUR:XJ · BBG018TB54V79896EUR:XL · BBG018TB54W69896EUR:XG · BBG018TB54X59896EUR:XO · BBG018TB54Y49896EUR:XA · BBG018TB5526