Lamar Advertising (LAMR) Stock Price

Lamar Advertising Price

NASDAQ·CLOSED
146.26
​
Market closed

Revenue has compounded at 3.8% per year over the past 19 years to 2.27 B USD. Earnings per share have grown at 14.5% per year over the last 19 years. Lamar Advertising's net margin stands at 25.9%, up from 21.7% several years earlier. Lamar Advertising currently offers a dividend yield of about 4.24%. The payout ratio is around 107% of earnings. The dividend has grown at 3.7% per year over the past 18 years. Analysts set a median price target of 151.00 USD, implying 3.2% above the current price. Of 13 analysts, 6 rate the stock a buy — an overall Hold consensus.

Lamar Advertising stock price

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Lamar Advertising business model & stock analysis

Lamar Advertising Co. is an American company that operates in the field of outdoor advertising and is headquartered in Baton Rouge, Louisiana. The company was founded in 1902 by Charles W. Lamar, who started by setting up billboards and signs. Today, the company is one of the largest providers of outdoor advertising in the USA. Lamar Advertising Co.'s business model is based on renting advertising space in public areas. This includes billboards, digital displays, bus and train stations, digital signs, mobile billboards, airports, and more. Lamar Advertising Co. acts as a landlord for the advertising spaces and makes them available to advertising companies. Due to the central location and the large audience that passes by the advertising spaces every day, companies can reach their target audience on a large scale and effectively spread their advertising messages. The company has developed into various sectors in recent years. For example, Lamar Transit Advertising specializes in advertising on buses, trams, and train stations. Lamar Interactive enables advertising companies to use digital outdoor advertising offerings through interactive technologies. Lamar Airports Advertising also offers companies the opportunity to draw attention to themselves in naturally limited places. High traffic and pedestrian numbers also make this advertising option interesting. Lamar Publicity is also a part of the company that specializes in its offerings on posters and other traditional illuminated advertising spaces. Lamar Advertising Co. operates in 48 US states, Canada, and Puerto Rico. The company potentially reaches more than 100 million people per week. The company is focused on providing its customers with the most comprehensive service possible. Lamar Advertising Co. offers customers the opportunity to manage their campaigns specifically and thus reach very specific target groups. All important key figures, such as reach, impact, conversion rates, etc., are recorded using in-house software. The products offered by Lamar Advertising Co. are diverse: from large-format billboards to sophisticated digital displays with the latest technology, to life-size floor-to-ceiling ads, everything is available. There are now also interactive advertising spaces with touchscreens, animated graphics, and constantly changing designs to stand out from the crowd of increasingly similar-looking traditional forms of advertising. In addition, Lamar Advertising Co. also offers special forms of advertising, such as network expansion, where a network of digital displays is set up. This is particularly interesting for national campaigns with a high reach. With the help of targeting, companies can also adapt their advertising very precisely to their destination, e.g. by using geo-targeting to limit their campaign to a specific region. Lamar Advertising Co. has been a significant part of the outdoor advertising industry for many years and has continuously evolved to meet the requirements of the digital age and the needs of its customers. Thanks to its excellent business model, comprehensive expertise, and strong innovation, the company is well-positioned to continue playing a significant role in the advertising world in the future.

Frequently asked questions about Lamar Advertising

The business model of Lamar Advertising Co is primarily focused on outdoor advertising. Lamar Advertising Co operates as a real estate investment trust (REIT), owning and leasing advertising space on billboards, transit shelters, and digital displays across the United States and Canada. As one of the largest outdoor advertising companies, Lamar Advertising Co generates revenue by renting out advertising space to various organizations and businesses looking to promote their products or services. With a diverse portfolio of outdoor advertising assets, Lamar Advertising Co continues to attract advertisers and effectively reach target audiences across different locations and markets.

Lamar Advertising Co is primarily active in the advertising and outdoor media industry.

The main competitors of Lamar Advertising Co in the market include Clear Channel Outdoor Holdings Inc and Outfront Media Inc.

Lamar Advertising Co is an influential outdoor advertising company with a rich history. Founded in 1902, Lamar has grown to become one of the largest providers of out-of-home advertising in North America. Over the years, the company has built a strong reputation for its innovative and impactful advertising solutions, leveraging various media formats like billboards, transit, and digital displays. Lamar Advertising Co constantly adapts to emerging technologies and market trends, ensuring effective brand communication for its clients across diverse industries. With a vast network of strategically placed advertising assets, Lamar continues to play a pivotal role in shaping the advertising landscape, making it a trusted choice for businesses looking to enhance their brand visibility.

Lamar Advertising Co has achieved several significant milestones throughout its history. Since its founding in 1902, the company has grown to become one of the largest outdoor advertising companies in North America. Lamar Advertising Co pioneered the concept of roadside billboards, revolutionizing the advertising industry. Over the years, the company expanded its reach by acquiring various competitors and diversifying its portfolio of outdoor advertising solutions. Lamar Advertising Co consistently demonstrates its commitment to innovation and sustainability in the industry. With a strong presence in both local communities and major markets, the company continues to shape the future of outdoor advertising.

Lamar Advertising Co is primarily present in the United States.

Lamar Advertising Co represents a set of values and corporate philosophy centered around innovation, leadership, and customer service. As a leading out-of-home advertising company, Lamar is committed to delivering effective advertising solutions to its clients, while prioritizing creativity and technological advancements. Lamar's philosophy is rooted in being customer-centric, understanding client needs, and providing tailored advertising services to achieve their goals. With a focus on community engagement and responsible business practices, Lamar upholds integrity, transparency, and a strong work ethic. By consistently striving for excellence in their field, Lamar Advertising Co sets itself apart as a trusted and reliable partner in the advertising industry.

Analysts currently set an average price target of 157.00 USD for the Lamar Advertising stock (median: 151.00 USD), implying +7.3 % versus the latest price. The consensus is based on 13 analyst ratings.

13 analysts currently rate the Lamar Advertising stock: 6 recommend buying, 7 holding and 0 selling. For 2026, analysts expect Lamar Advertising to generate revenue of 2.40 B USD and earnings per share of 5.91 USD.

Converted at the current exchange rate, the Lamar Advertising share trades at 130.52 EUR (146.26 USD).

The Lamar Advertising share (LAMR) is listed on 5 stock exchanges, including: NASDAQ (LAMR), SIX (Zürich) (6LA.SW), Frankfurt (6LA.F), München (6LA.MU), Düsseldorf (6LA.DU).

Lamar Advertising Co. is a publicly traded company specializing in advertising in the public space. The business model is based on renting advertising space to companies that want to promote their products and services. The company operates in various sectors, all focused on placing advertising in the public space. This includes outdoor advertising, digital advertising, airport advertising, transit advertising, and mobile advertising. Outdoor advertising by Lamar Advertising Co. includes a wide range of advertising formats, including posters, billboards, bulletin boards, and special campaigns such as Super-Wall posters, which can be up to 3,000 square meters in size. Digital advertising uses large LED screens and screens at major traffic intersections and shopping centers to reach target audiences with creative and interactive campaigns. Lamar Advertising Co.'s airport advertising aims to reach consumers who are on business trips or vacations. The advertising spaces are located at airports, on airplanes, and in their associated lounges. Transit advertising is another important sector of the company. It involves equipping and labeling vehicle fleets with advertising. This is done on buses, taxis, trams, and subways. Companies can align their advertising messages with specific target groups and regions. Finally, Lamar Advertising Co. also offers mobile advertising. This involves advertising on trucks and mobile LED trailers that can be used at busy locations such as concerts, trade shows, or other events. Lamar Advertising Co.'s business model is designed to market advertising space in the public space and help companies promote their products and services. The company earns money by renting out its various advertising spaces to companies, agencies, and organizations. With the help of state-of-the-art technology and an extensive network of advertising locations, Lamar Advertising Co. is able to help companies showcase their brand and reach their target audience in the best possible way. In summary, Lamar Advertising Co.'s business model is based on renting advertising space in the public space. The company operates in various sectors to ensure a wide range of offerings and a large reach. The use of state-of-the-art technology and a competent marketing team contribute to the success of the company and ensure that it helps its customers achieve their advertising goals.

The expected revenue of Lamar Advertising is 2.40 B USD. This figure is based on current financial data and reflects the company's business performance.

The expected profit of Lamar Advertising is 599.37 M USD. The net profit reflects the company's profitability after deducting all expenses.

The price-to-earnings ratio (P/E) of Lamar Advertising is currently 24.74. The P/E ratio compares the current share price to the earnings per share and helps investors assess the valuation of the Lamar Advertising stock.

The price-to-sales ratio (P/S) of Lamar Advertising is currently 6.19. The P/S ratio compares the market capitalization to the annual revenue and serves as a valuation metric for the Lamar Advertising stock.

The Eulerpool Quality Score for Lamar Advertising is 6/10.

The ISIN of Lamar Advertising is US5128161099. The ISIN (International Securities Identification Number) is a globally unique identifier for securities.

The WKN of Lamar Advertising is A12FFH. The WKN (Wertpapierkennnummer) is a six-digit German security identification number.

The ticker of Lamar Advertising is LAMR. The ticker symbol is used to trade Lamar Advertising shares on the stock exchange.

Fair ValueTerminal
143.34 USD
Over-/UndervaluationTerminal
Fairly valued
Industry
Equity REITs
Number of shares
Employees
Revenue per Employee
647,489.71 USD
Revenue growth Ø5 years
EBIT growth Ø5 years
Net Income growth Ø5 years
Website lamar.com
Currency
USD
Initial public offering
Aug 2, 1996
ISIN
US5128161099
Cusip
512816109
Sedol
BSPHGN6
Market capitalization
14.81 B USDLarge Cap
52-Week Range
PEG
3.75
P/E ratio
P/Ee 2026
24.72
P/Ee 2027
23.15
P/Ee 2028
20.32
P/S
P/Se
6.19
EV/EBIT
26.36
P/B Ratio
14.64
P/FFO
16.12
ROE (Return on Equity)
ROA (Return on Assets)
ROCE (Return on Capital Employed)
ROIC (Return on Invested Capital)
12.59 %
Dividend
Dividend yield
4.24 %
Est. Dividend Yield
4.42 %
Payout Ratio
107.03 %
Dividend growth Ø5Y
12.12 %
Dividend payments per year
4
Dividend paid since
12 years
Dividend not reduced since
5 years
Dividend increased since
5 years
Dividend withholding tax
30.00 %
Last updated Oct 10, 2026, 1:10 AM

Lamar Advertising Ticker

DÜSSELDORF · 6LA.DUFRANKFURT · 6LA.FMUNICH · 6LA.MUNASDAQ · LAMRSIX · 6LA.SW

Lamar Advertising FIGI

LAMR:US · BBG000FGMKY1LAMR:UA · BBG000FGMLT5LAMR:UC · BBG000FGMM22LAMR:UN · BBG000FGNPD2LAMR:UP · BBG000FGNQ40LAMR:UB · BBG000FGNRP5LAMR:UM · BBG000FGNTD4LAMR:UX · BBG000FGNTX2LAMR:UD · BBG000FGNYS7LAMR:UW · BBG000FGQ2L1LAMR:UF · BBG000FGQ3P5LAMR:VY · BBG000FGQ473