Geely Automobile Holdings Ltd is a Chinese company that was founded in 1986. The company is headquartered in Hong Kong and its shares are traded on the Hong Kong Stock Exchange. Geely has become a major player in the global automotive market and is now China's largest privately-owned car manufacturer. History: Geely was originally established as a radiator grille manufacturer and only started producing cars in 1997. The first prototype, the Meiri, was introduced in 1998, but it wasn't until 2002 that Geely launched its first regular passenger car, the Haoqing. Since then, the company has constantly invested in research, development, and production, becoming one of the leading Chinese car manufacturers. Business model: Geely's business model is centered around offering affordable and high-quality cars. To achieve this, the company has primarily focused on researching and developing cost-effective production processes and has emphasized the production of compact cars and budget midsize cars. Geely has also established a network of joint ventures to collaborate more closely with local manufacturers in target markets. Various divisions: Geely has a wide range of products that encompasses everything from compact cars to luxury vehicles. The company has several brands, including Geely, Lynk & Co, Lotus, Proton, and Volvo. Each brand has its own strengths and significance, but all follow the principle of offering affordable and quality cars. Products: Geely produces a variety of cars that cater to the needs of numerous customers. The models include compact cars like the Geely Panda and Geely King Kong, midsize cars like the Emgrand 7 and Emgrand GL, and larger vehicles like the Atlas Pro and Tugella. Geely also has a range of electric vehicles offered under different brands, such as the Geometry A hatchback and Lynk & Co Zero SUV. Future outlook: Geely has expanded heavily overseas in recent years and is now operating not only in China but also in Europe, North America, Australia, the Middle East, and Africa. The company has also formed a number of partnerships with other major players in the global market, such as Daimler and Volvo. Geely has ambitious plans for the future, including expanding its electric vehicle production and introducing autonomous driving systems. The goal of Geely is to be among the top 10 global car manufacturers by 2023. In summary, Geely is a Chinese company specializing in the production of affordable vehicles. Geely has a wide product range, multiple brands, and a strong presence in the global market. The company has ambitious plans for the future and is expected to continue growing and succeeding.