General (6755.T) Stock Price

General Price

Delisted

Revenue has compounded at 3.6% per year over the past 19 years to 354.09 B JPY. Earnings per share have declined at 0.5% per year over the last 18 years. General's net margin stands at -1.1%, down from 4.9% several years earlier. The dividend has grown at 11.5% per year over the past 17 years. Of 8 analysts, 4 rate the stock a buy — an overall Buy consensus.

General stock price

Volume
Ex-Dividend
Details

Stock Price

How to Read This Chart

This chart tracks the historical stock price of General over time. You can switch between daily, weekly, and monthly views and select custom time ranges — from a single day to the full available history. Use the toggle to view price changes in absolute currency terms or as a percentage change relative to the starting date.

Total Return vs. Price Return

The "Total Return" toggle includes reinvested dividends on top of the pure price movement. This is critical because dividends can account for a significant portion of long-term returns. Historically, roughly 40 % of the S&P 500's total return has come from dividends. Always compare total return when evaluating a stock's real performance against a benchmark.

Intraday Price Data

When viewing a one-day time frame, the chart displays real-time intraday price movements. This is useful for observing how General stock reacts to market openings, earnings releases, or breaking news throughout the trading session.

What to Look For

Look for long-term trends (sustained upward or downward movements over months and years), support and resistance levels (price zones where the stock repeatedly bounces or reverses), and volatility (how much the price fluctuates day to day). Comparing General's price chart to a market index like the S&P 500 can reveal whether the stock is outperforming or underperforming the broader market.

General Stock Price History
DateGeneral Price
Access this data via the Eulerpool API

General Revenue, EBIT, Net Income

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  • Max

Revenue
EBIT
Net Income
Details
Date
Revenue
EBIT
Net Income
Jan 1, 2021
265.45 B JPY
18.74 B JPY
13.01 B JPY
Jan 1, 2022
284.13 B JPY
8.44 B JPY
3.72 B JPY
Jan 1, 2023
371.02 B JPY
15.10 B JPY
8.69 B JPY
Jan 1, 2024
316.48 B JPY
5.75 B JPY
3.07 B JPY
Jan 1, 2025
354.09 B JPY
14.47 B JPY
-3.90 B JPY
Jan 1, 2026 (e)
323.20 B JPY
0.00 JPY
9.07 B JPY
Jan 1, 2027 (e)
334.31 B JPY
0.00 JPY
10.71 B JPY
Jan 1, 2028 (e)
388.85 B JPY
0.00 JPY
0.00 JPY

General Income Statement, Balance Sheet, Cash Flow Statement

Last updated Jul 27, 2026, 6:19 PM
 
REVENUEB JPY
REVENUE GROWTH%
GROSS MARGIN%
GROSS INCOMEB JPY
EBITB JPY
EBIT MARGIN%
NET INCOMEB JPY
NET INCOME GROWTH%
DIV.JPY
DIV. GROWTH%
SHARESM
20132014201520162017201820192020202120222023202420252026e2027e2028e
209.17241.44274.81280.98260.05262.34252.67262.12265.45284.13371.02316.48354.09323.20334.31388.85
2.7615.4313.822.25-7.450.88-3.693.741.277.0430.58-14.7011.88-8.723.4416.31
25.4427.1828.0627.9630.2727.2826.7127.5629.6722.7122.8522.9525.2525.2525.2525.25
53.2165.6277.1178.5778.7371.5867.4972.2478.7664.5384.7772.6489.4281.6284.4398.20
15.1220.7027.1527.5226.4920.2114.5914.9418.748.4415.105.7514.47
7.238.579.889.7910.197.705.775.707.062.974.071.824.09
13.0113.2317.8117.5310.0312.858.895.7713.013.728.693.07-3.909.0710.71
151.431.6834.64-1.56-42.7828.14-30.82-35.17125.64-71.39133.58-64.72-227.16-332.4618.10
16.0016.0019.0022.0023.0025.0027.0029.0031.0033.0035.0037.0019.0064.8074.9886.75
33.3318.7515.794.558.708.007.416.906.456.065.71-48.65241.0515.7115.70
109.00107.00104.64104.64104.63104.63104.63104.63104.64104.66104.70104.73104.76104.76104.76104.76
Details

Income Statement Key Figures

Revenue and Revenue Growth

Revenue is the starting point of every income statement — it measures the total sales General generates from its core business. Revenue growth (expressed as year-over-year percentage change) is one of the most important indicators of business momentum. Sustained growth above 10 % annually is generally considered strong, while declining revenue is a serious warning sign that demands investigation.

Gross Margin

Gross margin = (Revenue − Cost of Goods Sold) ÷ Revenue. It reveals what percentage of each dollar of revenue General retains after direct production costs. High gross margins (above 50 %) are typical of asset-light businesses like software and brands, while capital-intensive industries like manufacturing often operate below 30 %. Compare General's gross margin to industry peers and track it over time to spot improving or deteriorating pricing power.

EBIT and EBIT Margin

EBIT measures operating profit — what remains after subtracting all operating expenses (including R&D, sales, and administrative costs) from gross profit. The EBIT margin shows this as a percentage of revenue. Because it excludes interest and taxes, EBIT allows fair comparisons between companies with different debt levels and tax jurisdictions. A rising EBIT margin indicates improving operational efficiency.

Net Income and Earnings Per Share (EPS)

Net income is the company's final profit after all expenses, interest, and taxes. Dividing net income by the number of shares outstanding gives you EPS — the single most influential metric in stock valuation. Consistent EPS growth is the primary driver of long-term stock price appreciation. Always check whether EPS growth comes from genuine profit improvement or from share buybacks reducing the share count.

Shares Outstanding

The total number of shares General has issued. A declining share count (through buybacks) boosts EPS and signals management confidence. A rising share count (through stock issuance) dilutes existing shareholders. Always monitor this number alongside EPS to get the full picture of per-share value creation.

Analyst Estimates

The projected figures represent consensus estimates from professional analysts. Compare these forecasts against General's historical growth rates to assess whether expectations are realistic. A company that consistently beats consensus estimates tends to see its stock price rewarded over time, while repeated misses erode investor confidence.

General stock margins

The General margin analysis displays the gross margin, EBIT margin, as well as the profit margin of General. The EBIT margin (EBIT/sales) indicates the percentage of sales that remains as operating profit. The profit margin shows the percentage of sales that remains for General.
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Gross margin
EBIT margin
Profit margin
Details
Date
Gross margin
EBIT margin
Profit margin
Jan 1, 2021
29.67 %
7.06 %
4.90 %
Jan 1, 2022
22.71 %
2.97 %
1.31 %
Jan 1, 2023
22.85 %
4.07 %
2.34 %
Jan 1, 2024
22.95 %
1.82 %
0.97 %
Jan 1, 2025
25.25 %
4.09 %
-1.10 %
Jan 1, 2026 (e)
25.25 %
0.00 %
2.81 %
Jan 1, 2027 (e)
25.25 %
0.00 %
3.20 %
Jan 1, 2028 (e)
25.25 %
0.00 %
0.00 %

General Stock Revenue, EBIT, Earnings per Share

The General earnings per share therefore indicates how much revenue General has generated per share in a given period. The earnings before interest and taxes per share shows how much of the operating profit corresponds to each share. The earnings per share indicates how much of the profit belongs to each share.
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Revenue per Share
EBIT per share
Earnings per Share
Details
Date
Revenue per Share
EBIT per share
Earnings per Share
Jan 1, 2021
29.25 B JPY
2.06 B JPY
1.43 B JPY
Jan 1, 2022
31.30 B JPY
930.23 M JPY
410.03 M JPY
Jan 1, 2023
40.86 B JPY
1.66 B JPY
957.46 M JPY
Jan 1, 2024
34.84 B JPY
632.73 M JPY
337.67 M JPY
Jan 1, 2025
38.97 B JPY
1.59 B JPY
-429.25 M JPY
Jan 1, 2026 (e)
35.57 B JPY
0.00 JPY
997.88 M JPY
Jan 1, 2027 (e)
36.80 B JPY
0.00 JPY
1.18 B JPY
Jan 1, 2028 (e)
42.80 B JPY
0.00 JPY
0.00 JPY

General business model & stock analysis

Fujitsu General Ltd. has been one of the leading companies in the heating and air conditioning industry since its foundation in 1936. The Japanese company's headquarters is located in Kawasaki, Kanagawa. It operates over 40 branches worldwide, including in Germany. The history of Fujitsu General began with the establishment of Fujitsu Electric Company Limited, which specialized in the production of electronic devices such as refrigerators and radios. In 1988, the company was renamed Fujitsu General Limited and focused on the manufacturing of heating and air conditioning systems. To this day, it is one of the most well-known companies in this market worldwide. Fujitsu General earns its revenue through the sale of heating and air conditioning systems, as well as dehumidifiers and air purifiers. Additionally, the company also offers solutions for use in large buildings such as office buildings and industrial buildings. In the heating division, Fujitsu General offers various types of heating and hot water devices such as gas condensing boilers, heat pumps, and solar systems. These products have been developed to reduce energy consumption and thereby protect the environment. In the air conditioning sector, Fujitsu General has developed a wide range of products, ranging from small split and compact units to large variable refrigerant flow (VRF) systems. These have been designed to support a wide range of applications, from simple room air conditioning solutions to the conditioning of large office and industrial buildings. For residential use, Fujitsu General has also developed a range of innovative products, such as a portable air conditioner that can be easily transported and used flexibly. Additionally, Fujitsu has also developed a gaming air conditioner specifically tailored to the needs of gamers. In addition to heating and air conditioning systems, Fujitsu General also offers products such as dehumidifiers and air purifiers. These products have been designed to improve indoor air quality and protect the health of users. Fujitsu General also plays a leading role in the field of energy efficiency and sustainability. In recent years, the company has increasingly invested in the development of environmentally friendly products and solutions. Examples of these include solar systems and heat pumps. Overall, Fujitsu General is an established brand in the heating and air conditioning market. The company is known for its high quality and reliability and has proven to be a reliable partner for customers worldwide. With its wide product portfolio and leading position in energy efficiency and sustainability, Fujitsu General remains an important player in the heating and air conditioning market.

General SWOT Analysis

Strengths

Fujitsu General Ltd possesses several key strengths that contribute to its success in the market. Firstly, the company has a strong brand reputation, recognized globally for its high-quality products and innovative solutions. This enables it to attract a large customer base and maintain a competitive edge in the industry.

Secondly, Fujitsu General Ltd has a diverse product portfolio, offering a wide range of air conditioning and heating solutions for both residential and commercial markets. This allows the company to cater to different customer needs and market segments, reducing its dependence on a single product or market.

Furthermore, Fujitsu General Ltd benefits from its strong manufacturing capabilities and efficient supply chain management. This enables the company to deliver products promptly to customers, ensuring customer satisfaction and loyalty.

Weaknesses

Despite its strengths, Fujitsu General Ltd also faces certain weaknesses that pose challenges to its business. One weakness is the company's limited presence in certain geographic regions. This restricts its market reach and opportunities for growth compared to competitors with a more extensive global footprint.

Additionally, Fujitsu General Ltd may face operational challenges due to its heavy reliance on external suppliers for key components. Any disruptions in the supply chain could impact the company's production capabilities and lead to delays or increased costs.

Lastly, the company's pricing strategy may sometimes be perceived as higher compared to some competitors, potentially limiting its market share in price-sensitive markets.

Opportunities

Fujitsu General Ltd has several opportunities to capitalize on in the market. One significant opportunity lies in the growing demand for energy-efficient and environmentally-friendly solutions. As a leader in producing eco-friendly products, the company can further enhance its market share by leveraging this trend.

The expansion of emerging markets presents another opportunity for Fujitsu General Ltd. By strategically entering new regions, the company can tap into untapped customer segments and increase its revenue streams.

Additionally, advancements in technology, such as the Internet of Things (IoT) and smart home solutions, create an avenue for Fujitsu General Ltd to develop innovative products and services that align with the changing needs and preferences of customers.

Threats

Fujitsu General Ltd must also remain cognizant of potential threats that could impact its business. One significant threat is intense competition from other well-established players in the industry. This competition can put pressure on pricing and market share, requiring the company to differentiate itself through product innovation and superior customer service.

Economic and market fluctuations can also pose threats to Fujitsu General Ltd. Changes in the economic landscape, such as recessions or currency fluctuations, can impact consumer spending and demand for the company's products.

Finally, regulatory requirements and standards related to energy efficiency and environmental protection may increase in stringency, requiring Fujitsu General Ltd to adapt its products and operations accordingly to remain compliant.

General Eulerpool Fair Value

Details

Fair Value Estimate

What Is Fair Value?

Fair value is an estimate of what a stock is truly "worth" based on its financial fundamentals, independent of the current market price. If the calculated fair value is above the current share price, the stock may be undervalued — and vice versa. This chart shows three different fair value approaches so you can cross-check them against each other.

Earnings-Based Fair Value

Calculated by multiplying the current earnings per share (EPS) by the average historical P/E ratio over a selected multi-year period. The smoothing over several years filters out temporary spikes or dips. If this fair value exceeds the market price, it suggests the stock is cheap relative to its earning power.

Example: Fair Value (Earnings) 2022 = EPS 2022 × Average P/E 2019–2021

Revenue-Based Fair Value

Derived by multiplying revenue per share by the average historical price-to-sales ratio. This method is particularly useful for companies with volatile or temporarily depressed earnings, as revenue tends to be more stable than profits. It answers: "At what price has the market historically valued each dollar of this company's sales?"

Example: Fair Value (Revenue) 2022 = Revenue per Share 2022 × Average P/S 2019–2021

Dividend-Based Fair Value

Calculated by dividing the dividend per share by the average historical dividend yield. This approach is most relevant for mature, consistently dividend-paying companies. If the resulting fair value is higher than the current price, it implies the stock offers a better yield than its historical average.

Example: Fair Value (Dividend) 2022 = Dividend per Share 2022 ÷ Average Yield 2019–2021

How to Use This Chart

When all three fair value lines converge above the current price, it strengthens the case that the stock is undervalued. When they diverge, investigate why — it may indicate a structural shift in margins, payout policy, or growth rate. The forward estimates on the right extend the analysis using projected fundamentals, helping you assess whether the current price already reflects future growth expectations.

General historical P/E ratio, EBIT multiple, and P/S ratio

General annual returns

Details

Annual Return

What This Chart Shows

This chart breaks down 's total annual return into two components: price return (gains or losses from stock price movement) and dividend return (income received from dividend payments). Together, they represent the total return an investor would have earned in each calendar year.

Price Return

Price return measures the percentage change in 's stock price from January 1st to December 31st of each year. Positive bars indicate the stock appreciated; negative bars show a decline. This is the component most investors focus on, but it tells only part of the story — especially for dividend-paying stocks.

Dividend Return

Dividend return represents the income generated from dividends paid during the year, expressed as a percentage of the starting stock price. While it may seem small in any single year (typically 1–4 % for established companies), dividends compound significantly over decades and have historically contributed roughly 40 % of total stock market returns.

What to Look For

Examine how many years showed positive vs. negative returns to gauge consistency. A stock with mostly positive years and small drawdowns suggests lower risk. Also compare 's annual returns to a benchmark index — consistently outperforming the market is a hallmark of a strong investment. Pay attention to the worst years: understanding downside risk is just as important as chasing upside potential.

General shares outstanding

The number of shares of General was 9.09 in 2025. This indicates how many shares General is divided into. Since shareholders are the owners of a company, each share represents a small portion of the company's ownership.
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Number of stocks
Details
Date
Number of stocks
Jan 1, 2021
9.08 Stocks
Jan 1, 2022
9.08 Stocks
Jan 1, 2023
9.08 Stocks
Jan 1, 2024
9.08 Stocks
Jan 1, 2025
9.09 Stocks
Jan 1, 2026 (e)
9.09 Stocks
Jan 1, 2027 (e)
9.09 Stocks
Jan 1, 2028 (e)
9.09 Stocks

General stock splits

In General's history, there have been no stock splits.

General Dividend History

20 years of dividend payments

YearAnnual DividendYoY ChangePayments
202519.00JPY 48.6%
Mar 28, 202519.00JPY 0.0%1/1
202437.00JPY 5.7%
202335.00JPY 6.1%
202233.00JPY 6.5%
202131.00JPY 6.9%
202029.00JPY 7.4%
201927.00JPY 8.0%
201825.00JPY 8.7%
201723.00JPY 4.5%
201622.00JPY 15.8%

General dividend history and estimates

In 2025, General paid a dividend amounting to 19.00 JPY. Dividend means that General distributes a portion of its profits to its owners.
  • Max

Dividend
Dividend (Estimate)
Details
Date
Dividend
Dividend (Estimate)
Jan 1, 2021
31.00 JPY
0.00 JPY
Jan 1, 2022
33.00 JPY
0.00 JPY
Jan 1, 2023
35.00 JPY
0.00 JPY
Jan 1, 2024
37.00 JPY
0.00 JPY
Jan 1, 2025
19.00 JPY
0.00 JPY
Jan 1, 2026 (e)
0.00 JPY
64.80 JPY
Jan 1, 2027 (e)
0.00 JPY
74.98 JPY
Jan 1, 2028 (e)
0.00 JPY
86.75 JPY

General dividend payout ratio

In 2025, General had a payout ratio of -51.04%. The payout ratio indicates the percentage of the company's profits that General distributes as dividends.
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  • Max

Payout ratio
Details
Date
Payout ratio
Jan 1, 2021
24.94 %
Jan 1, 2022
92.80 %
Jan 1, 2023
42.15 %
Jan 1, 2024
126.34 %
Jan 1, 2025
-51.04 %
Jan 1, 2026 (e)
74.87 %
Jan 1, 2027 (e)
73.36 %
Jan 1, 2028 (e)
91.52 %

Current General forecasts and price targets in July 2026

Analyst Price Targets 2026
Δ MOM Price Target
0.00 %
Buy50.00 % (4)
Hold50.00 % (4)
Sell0.00 % (0)
12M Price Target
2,040.00
Last Price
0.00
Currency
JPY
12M Return Potential
0 %
LTM Return
0 %

General Earnings Estimates

DateEPS estimateRevenue EstimateQuarterly report
4/25/202463.33JPY117.56 BJPY2024 Q4
1/23/20246.97JPY77.80 BJPY2024 Q3
10/26/2022-1.46JPY89.87 BJPY2023 Q2
7/26/202231.65JPY77.04 BJPY2023 Q1
4/27/202262.13JPY107.96 BJPY2022 Q4
1/26/202212.51JPY62.36 BJPY2022 Q3
10/26/20213.17JPY72.75 BJPY2022 Q2
7/26/202123.21JPY69.78 BJPY2022 Q1
4/26/202166.07JPY98.00 BJPY2021 Q4
1/27/202112.81JPY56.07 BJPY2021 Q3

EESG©

Eulerpool ESG Scorecard© for the General stock

68/100
83
Environment
81
Social
40
Governance
E

Environment

20
Scope 1 - Direct Emissions20,895
Scope 2 - Indirect emissions from purchased energy44,405
Scope 3 - Indirect emissions within the value chain40,504,256
Total CO₂ emissions65,300
CO₂ reduction strategy
Coal energy
Nuclear power
Animal experiments
Fur & Leather
Pesticides
Palm Oil
Tobacco
Genetically modified organisms
Climate concept
Sustainable forestry
Recycling regulations
Environmentally friendly packaging
Hazardous substances
Fuel consumption and efficiency
Water consumption and efficiency
S

Social

20
Percentage of female employees26
Percentage of women in management
Percentage of Asian employees
Share of Asian management
Percentage of Hispanic/Latino employees
Hispano/Latino Management share
Percentage of Black employees
Black Management Share
Percentage of white employees
White Management Share
Adult content
Alcohol
Weapons
Firearms
Gambling
Military contracts
Human rights concept
Privacy concept
Occupational health and safety
Catholic
G

Governance (Corporate Governance)

4
Environmental reporting
Stakeholder Engagement
Call Back Policies
Antitrust law

The Eulerpool ESG Scorecard© is the strictly copyrighted intellectual property of Eulerpool Research Systems. Any unauthorized use, imitation, or infringement will be actively pursued and may lead to significant legal consequences. For licenses, collaborations, or usage rights, please contact us directly via our contact form. Contact Form to us.

General shareholder structure

% Name
0.00000%
Fujitsu Ltd
Fujitsu Ltd
0.00000%
Paloma Rheem Holdings Co., Ltd.
Paloma Rheem Holdings Co., Ltd.
0.00000%
Teachers Advisors, LLC
Teachers Advisors, LLC
0.00000%
GLG LLC
GLG LLC
0.00000%
Carmignac Gestion
Carmignac Gestion
0.00000%
Pictet Asset Management Ltd.
Pictet Asset Management Ltd.

General Executives and Management Board

KM

Mr. Koji Masuda

(62)

President, Executive President, Chief Executive Officer, Chief Sustainability Officer, Representative Director · since 2024

TA

Mr. Tadashi Arikado

(61)

Senior Managing Executive Officer, Chief Financial Officer

JN

Mr. Junji Nakagawa

(60)

Managing Executive Officer, Chief Human Resource Officer

TH

Mr. Tadashi Hasegawa

(59)

Executive Vice President, Chief Senior Director of Air Conditioner Business, Director · since 2017

TK

Mr. Toshiyuki Kawanishi

(56)

Executive Vice President, Director · since 2024

Frequently asked questions about General

The business model of Fujitsu General Ltd revolves around manufacturing and selling a wide range of air conditioning and ventilation products. As a leading company in the air conditioning industry, Fujitsu General focuses on developing innovative and energy-efficient solutions for residential, commercial, and industrial applications. By leveraging advanced technology and customer-centric approaches, the company aims to provide superior comfort and air quality to consumers worldwide. With a commitment to sustainability and continuous improvement, Fujitsu General strives to meet the diverse needs of its customers while promoting environmental responsibility.

All fundamentals and in-depth analysis of General

Our stock analysis for General stock includes important financial indicators such as revenue, profit, P/E ratio, P/S ratio, EBIT, as well as information on dividends. We also assess aspects such as stocks, market capitalization, debt, equity, and liabilities of General. If you are looking for more detailed information on these topics, we offer comprehensive analyses on our subpages.