Asahi Group Holdings Ltd is a Japanese beverage manufacturer and is one of the top five in the world. The company was founded in 1889 in Osaka by Kumagai Ijūrō and now operates in over 80 countries. Asahi has a wide portfolio of alcoholic and non-alcoholic beverages. Under the Asahi brand, there are various divisions that produce and distribute different products. For example, "Asahi Soft Drinks" is one of the largest providers of soft drinks in Japan. Well-known brands under this division include "Wonda," a cold served coffee, and "Calpis," a milk-based refreshment drink. In contrast, the "Asahi Breweries" division specializes in beer production and includes brands such as Asahi Super Dry, Grolsch, and Peroni. Suntory, another major Japanese beverage manufacturer, is also part of the Asahi Group. Asahi's product range includes not only alcoholic and non-alcoholic beverages but also dietary supplements and beauty products. An example is the brand "Sokenbicha," a caffeine-free drink made from tea and vegetable extracts with little to no added sugar, which is very popular in Japan. In recent years, Asahi has expanded internationally. In 2016, the company acquired the Australian beer manufacturer Carlton & United Breweries. In the same year, it also acquired SABMiller's European business division, including the brands Grolsch and Peroni. Asahi's business model is based on bringing together the various divisions under the Asahi brand and leveraging synergies. By doing so, the company aims to save costs and expand its global presence. An example of this is the acquisition of SABMiller, which strengthened Asahi's position in the European market. Asahi's customers include end consumers as well as retailers and gastronomy businesses. Asahi has a well-established distribution network and also collaborates with partners and licensees to make its products accessible worldwide. The history of Asahi is characterized by tradition but also innovation. For over 130 years, the company has been producing beverages and has continuously developed new products and explored new markets. With a focus on quality and taste, Asahi has earned a place among the top beverage manufacturers in the world. However, in recent times, Asahi has also faced setbacks. In 2018, the company had to recall over 6 million bottles of Asahi Super Dry in Japan due to glass particles found in some bottles. Additionally, the company faced challenges in 2020 due to the COVID-19 pandemic and its impact on the market. Overall, Asahi remains an important player in the beverage industry and will continue to strive to maintain its position in the global market.