Honest Company (HNST) Stock Price

Honest Company Price

NASDAQ·CLOSED
4.97
​
Market closed

Revenue has compounded at 7.9% per year over the past 6 years to 371.32 M USD. Honest Company's net margin stands at -4.2%, up from -12.1% several years earlier. Analysts set a median price target of 5.25 USD, implying 5.5% above the current price. Of 13 analysts, 9 rate the stock a buy — an overall Buy consensus.

Honest Company stock price

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Honest Company business model & stock analysis

The Honest Company Inc is a US company founded in 2011 by actress Jessica Alba and several business partners. It is headquartered in Los Angeles and employs over 400 employees. The idea behind the founding was to offer parents an alternative to conventional products for their children that are free of harmful chemicals. The company is based on a business model that includes the production and distribution of natural and ecological products for babies and children, as well as promoting a more environmentally friendly and conscious lifestyle. The product range includes diapers, wipes, supplements for pregnant and breastfeeding women, household cleaners, cosmetics, baby clothing, and accessories. Honest focuses on transparency and sustainability and maintains an extensive list of harmful ingredients that are not allowed in their products. The company uses many natural ingredients and also avoids animal testing. Instead, every product undergoes rigorous testing before being sold to ensure quality and safety. In recent years, the company has experienced strong growth and attracted a number of investors, including some celebrities. In 2012, Honest raised $27 million in venture capital, followed by another $70 million in 2014. In 2015, the company was valued at over $1.7 billion. In 2021, Honest was listed on the NASDAQ stock exchange, and the IPO was successful. Honest's product range includes various categories such as baby and children, pregnant and breastfeeding, household, and beauty. In the baby and children's section, the company offers diapers and wipes that are free of chemicals. The diapering system is a popular product from Honest, providing an alternative to conventional disposable diapers. It is made of biodegradable material, making it environmentally friendly. In addition, the company also offers baby clothing and accessories made from high-quality and ecological materials. The pregnant and breastfeeding category offers a wide range of supplements specifically tailored to the needs of expectant mothers and breastfeeding women. These products help provide the body with essential nutrients and vitamins, promoting a healthy pregnancy and breastfeeding experience. Honest also offers a line of household cleaners made from natural and organic ingredients. The products are environmentally friendly and effective in fighting dirt and bacteria. The cleaners are free of chemical additives such as ammonia, chlorine, or artificial fragrances, allowing for gentle cleaning without negative effects on respiratory health. The beauty category includes a wide range of cosmetic products such as face creams, lipsticks, and body care products that are also made from natural ingredients. The products are free of toxic substances and animal testing, providing a healthy and sustainable alternative to conventional cosmetics. Overall, Honest is a company dedicated to the production and sale of natural and ecological products. The company places great emphasis on transparency and sustainability, offering consumers an alternative to conventional products that are often contaminated with harmful chemicals. The business model demonstrates that it is possible to build a profitable company based on ethical and sustainable principles, which is appreciated by customers and investors.

Frequently asked questions about Honest Company

The business model of Honest Company Inc revolves around providing eco-friendly and safe consumer products. Established by Jessica Alba in 2011, Honest Company focuses on offering natural baby, beauty, and household items that are free from harmful chemicals. The company emphasizes transparency and ensures that their products are ethically sourced and sustainable. Honest Company operates through a direct-to-consumer approach, delivering its products to customers' doorsteps through online subscriptions. By prioritizing customers' well-being and environmental sustainability, Honest Company aims to bring about a positive change in the consumer goods industry.

Honest Company Inc is primarily active in the consumer goods industry.

The main competitors of Honest Company Inc in the market include established household product brands like Procter & Gamble, Unilever, Johnson & Johnson, and Kimberly-Clark.

The Honest Company Inc is a consumer goods company founded in 2011 by actress Jessica Alba and Christopher Gavigan. The company was established with a mission to provide safe, eco-friendly, and effective products for families. Honest Company offers a wide range of products including baby care, personal care, home care, and beauty products. The company gained popularity for its commitment to transparency and for avoiding potentially harmful ingredients in its products. Honest Company Inc has experienced significant growth and expanded its product offerings over the years. As of today, it is a well-known and trusted brand in the consumer goods industry.

Since its establishment, Honest Company Inc has achieved significant milestones that have contributed to its growth and success. The company expanded its product line to include a wide range of eco-friendly and safe consumer goods, such as baby and personal care products. Additionally, Honest Company Inc went public in 2021, marking a major milestone in its history. This move allowed the company to further enhance its brand visibility and attract new investors. By focusing on transparency and sustainability, Honest Company Inc has made a name for itself in the market and continues to serve as a leading provider of ethical products.

Honest Company Inc is primarily present in the United States.

Honest Company Inc represents a commitment to promoting natural, safe, and eco-friendly products. With a strong focus on transparency and sustainability, the company strives to provide consumers with honest and high-quality goods. The corporate philosophy of Honest Company Inc revolves around creating a positive impact on people's lives, while maintaining a strong ethical foundation. The company aims to empower individuals to make informed choices about their health and well-being, offering a range of conscious consumer products. By emphasizing integrity and authenticity, Honest Company Inc has become a trusted name in the industry, determined to deliver products that align with consumers' values.

Analysts currently set an average price target of 5.30 USD for the Honest Company stock (median: 5.25 USD), implying +6.5 % versus the latest price. The consensus is based on 13 analyst ratings.

13 analysts currently rate the Honest Company stock: 9 recommend buying, 3 holding and 1 selling. For 2026, analysts expect Honest Company to generate revenue of 322.57 M USD and earnings per share of 0.12 USD.

Converted at the current exchange rate, the Honest Company share trades at 4.44 EUR (4.97 USD).

The Honest Company share (HNST) is listed on 1 stock exchanges, including: NASDAQ (HNST).

The Honest Company Inc is an American company founded in 2011 by actress Jessica Alba and business partners. The company focuses on the production and sale of natural and environmentally friendly products for household, beauty, and baby needs. Its business model is based on sustainability and health, providing healthy and eco-friendly alternatives to conventional products. The company offers a wide range of products, including baby and children's products, household products, and beauty care products. These products are made from natural ingredients and are available for purchase through various channels, including online and offline sales. The Honest Company is committed to environmental protection and customer well-being, reducing CO2 emissions through the use of natural ingredients and minimizing plastic packaging. The company also supports charitable projects and organizations. In summary, the Honest Company's business model focuses on sustainability and health, offering natural and eco-friendly products for various needs, and promoting environmental preservation and customer well-being through innovation and social engagement.

The expected revenue of Honest Company is 322.57 M USD. This figure is based on current financial data and reflects the company's business performance.

The expected profit of Honest Company is 13.23 M USD. The net profit reflects the company's profitability after deducting all expenses.

The price-to-earnings ratio (P/E) of Honest Company is currently 42.28. The P/E ratio compares the current share price to the earnings per share and helps investors assess the valuation of the Honest Company stock.

The price-to-sales ratio (P/S) of Honest Company is currently 1.73. The P/S ratio compares the market capitalization to the annual revenue and serves as a valuation metric for the Honest Company stock.

The Eulerpool Quality Score for Honest Company is 2/10.

The ISIN of Honest Company is US4383331067. The ISIN (International Securities Identification Number) is a globally unique identifier for securities.

The ticker of Honest Company is HNST. The ticker symbol is used to trade Honest Company shares on the stock exchange.

Fair ValueTerminal
4.97 USD
Over-/UndervaluationTerminal
Fairly valued
Industry
Personal Products
Number of shares
Employees
Revenue per Employee
2.13 M USD
Revenue growth Ø5 years
EBIT growth Ø5 years
Net Income growth Ø5 years
Website honest.com
Currency
USD
Initial public offering
May 5, 2021
ISIN
US4383331067
Cusip
438333106
Sedol
BMF1LH5
Market capitalization
556.16 M USDSmall Cap
52-Week Range
PEG
-6.18
P/E ratio
P/Ee 2026
42.04
P/Ee 2027
44.55
P/Ee 2028
35.54
P/S
P/Se
1.73
EV/EBIT
—
P/B Ratio
3.28
ROE (Return on Equity)
ROA (Return on Assets)
ROCE (Return on Capital Employed)
ROIC (Return on Invested Capital)
-8.78 %
Last updated Oct 9, 2026, 8:28 PM

Honest Company Peer Group

Honest Company Ticker

NASDAQ · HNST

Honest Company FIGI

HNST:US · BBG002TWLBL2HNST:UA · BBG00ZZP8L21HNST:UC · BBG00ZZP8L30HNST:UN · BBG00ZZP8L58HNST:UP · BBG00ZZP8L67HNST:UB · BBG00ZZP8L94HNST:UM · BBG00ZZP8LC0HNST:UX · BBG00ZZP8LD9HNST:UD · BBG00ZZP8LK1HNST:UW · BBG00ZZP8LM9HNST:UF · BBG00ZZP8LN8HNST:VY · BBG00ZZP8LP6