General (6755.T) Stock Price
General Price
Revenue has compounded at 3.6% per year over the past 19 years to 354.09 B JPY. Earnings per share have declined at 0.5% per year over the last 18 years. General's net margin stands at -1.1%, down from 4.9% several years earlier. General currently offers a dividend yield of about 0.00%. The dividend has grown at 11.5% per year over the past 17 years.
General stock price
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Stock Price
ⓘHow to Read This Chart
This chart tracks the historical stock price of General over time. You can switch between daily, weekly, and monthly views and select custom time ranges — from a single day to the full available history. Use the toggle to view price changes in absolute currency terms or as a percentage change relative to the starting date.
Total Return vs. Price Return
The "Total Return" toggle includes reinvested dividends on top of the pure price movement. This is critical because dividends can account for a significant portion of long-term returns. Historically, roughly 40 % of the S&P 500's total return has come from dividends. Always compare total return when evaluating a stock's real performance against a benchmark.
Intraday Price Data
When viewing a one-day time frame, the chart displays real-time intraday price movements. This is useful for observing how General stock reacts to market openings, earnings releases, or breaking news throughout the trading session.
What to Look For
Look for long-term trends (sustained upward or downward movements over months and years), support and resistance levels (price zones where the stock repeatedly bounces or reverses), and volatility (how much the price fluctuates day to day). Comparing General's price chart to a market index like the S&P 500 can reveal whether the stock is outperforming or underperforming the broader market.
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General Revenue, EBIT, Net Income
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General Income Statement, Balance Sheet, Cash Flow Statement
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| 2014 | 2015 | 2016 | 2017 | 2018 | 2019 | 2020 | 2021 | 2022 | 2023 | 2024 | 2025 | 2026e | 2027e | 2028e | 2029e |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 241.44 | 274.81 | 280.98 | 260.05 | 262.34 | 252.67 | 262.12 | 265.45 | 284.13 | 371.02 | 316.48 | 354.09 | 349.13 | 361.87 | 374.00 | 400.00 |
| 15.43 | 13.82 | 2.25 | -7.45 | 0.88 | -3.69 | 3.74 | 1.27 | 7.04 | 30.58 | -14.70 | 11.88 | -1.40 | 3.65 | 3.35 | 6.95 |
| 27.18 | 28.06 | 27.96 | 30.27 | 27.28 | 26.71 | 27.56 | 29.67 | 22.71 | 22.85 | 22.95 | 25.25 | 25.25 | 25.25 | 25.25 | 25.25 |
| 65.62 | 77.11 | 78.57 | 78.73 | 71.58 | 67.49 | 72.24 | 78.76 | 64.53 | 84.77 | 72.64 | 89.42 | 88.17 | 91.39 | 94.45 | 101.02 |
| 20.70 | 27.15 | 27.52 | 26.49 | 20.21 | 14.59 | 14.94 | 18.74 | 8.44 | 15.10 | 5.75 | 14.47 | 13.55 | 14.05 | 14.52 | 15.53 |
| 8.57 | 9.88 | 9.79 | 10.19 | 7.70 | 5.77 | 5.70 | 7.06 | 2.97 | 4.07 | 1.82 | 4.09 | 3.88 | 3.88 | 3.88 | 3.88 |
| 13.23 | 17.81 | 17.53 | 10.03 | 12.85 | 8.89 | 5.77 | 13.01 | 3.72 | 8.69 | 3.07 | -3.90 | 10.27 | 12.04 | 7.00 | 14.60 |
| 1.68 | 34.64 | -1.56 | -42.78 | 28.14 | -30.82 | -35.17 | 125.64 | -71.39 | 133.58 | -64.72 | -227.16 | -363.28 | 17.22 | -41.82 | 108.52 |
| 16.00 | 19.00 | 22.00 | 23.00 | 25.00 | 27.00 | 29.00 | 31.00 | 33.00 | 35.00 | 37.00 | 19.00 | 64.80 | 74.98 | 86.75 | – |
| – | 18.75 | 15.79 | 4.55 | 8.70 | 8.00 | 7.41 | 6.90 | 6.45 | 6.06 | 5.71 | -48.65 | 241.05 | 15.71 | 15.70 | – |
| 107.00 | 104.64 | 104.64 | 104.63 | 104.63 | 104.63 | 104.63 | 104.64 | 104.66 | 104.70 | 104.73 | 104.76 | 104.76 | 104.76 | 104.76 | 104.76 |
Details
Income Statement Key Figures
ⓘRevenue and Revenue Growth
Revenue is the starting point of every income statement — it measures the total sales General generates from its core business. Revenue growth (expressed as year-over-year percentage change) is one of the most important indicators of business momentum. Sustained growth above 10 % annually is generally considered strong, while declining revenue is a serious warning sign that demands investigation.
Gross Margin
Gross margin = (Revenue − Cost of Goods Sold) ÷ Revenue. It reveals what percentage of each dollar of revenue General retains after direct production costs. High gross margins (above 50 %) are typical of asset-light businesses like software and brands, while capital-intensive industries like manufacturing often operate below 30 %. Compare General's gross margin to industry peers and track it over time to spot improving or deteriorating pricing power.
EBIT and EBIT Margin
EBIT measures operating profit — what remains after subtracting all operating expenses (including R&D, sales, and administrative costs) from gross profit. The EBIT margin shows this as a percentage of revenue. Because it excludes interest and taxes, EBIT allows fair comparisons between companies with different debt levels and tax jurisdictions. A rising EBIT margin indicates improving operational efficiency.
Net Income and Earnings Per Share (EPS)
Net income is the company's final profit after all expenses, interest, and taxes. Dividing net income by the number of shares outstanding gives you EPS — the single most influential metric in stock valuation. Consistent EPS growth is the primary driver of long-term stock price appreciation. Always check whether EPS growth comes from genuine profit improvement or from share buybacks reducing the share count.
Shares Outstanding
The total number of shares General has issued. A declining share count (through buybacks) boosts EPS and signals management confidence. A rising share count (through stock issuance) dilutes existing shareholders. Always monitor this number alongside EPS to get the full picture of per-share value creation.
Analyst Estimates
The projected figures represent consensus estimates from professional analysts. Compare these forecasts against General's historical growth rates to assess whether expectations are realistic. A company that consistently beats consensus estimates tends to see its stock price rewarded over time, while repeated misses erode investor confidence.
General stock margins
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General Stock Revenue, EBIT, Earnings per Share
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General business model & stock analysis
General SWOT Analysis
Strengths
Fujitsu General Ltd possesses several key strengths that contribute to its success in the market. Firstly, the company has a strong brand reputation, recognized globally for its high-quality products and innovative solutions. This enables it to attract a large customer base and maintain a competitive edge in the industry.
Secondly, Fujitsu General Ltd has a diverse product portfolio, offering a wide range of air conditioning and heating solutions for both residential and commercial markets. This allows the company to cater to different customer needs and market segments, reducing its dependence on a single product or market.
Furthermore, Fujitsu General Ltd benefits from its strong manufacturing capabilities and efficient supply chain management. This enables the company to deliver products promptly to customers, ensuring customer satisfaction and loyalty.
Weaknesses
Despite its strengths, Fujitsu General Ltd also faces certain weaknesses that pose challenges to its business. One weakness is the company's limited presence in certain geographic regions. This restricts its market reach and opportunities for growth compared to competitors with a more extensive global footprint.
Additionally, Fujitsu General Ltd may face operational challenges due to its heavy reliance on external suppliers for key components. Any disruptions in the supply chain could impact the company's production capabilities and lead to delays or increased costs.
Lastly, the company's pricing strategy may sometimes be perceived as higher compared to some competitors, potentially limiting its market share in price-sensitive markets.
Opportunities
Fujitsu General Ltd has several opportunities to capitalize on in the market. One significant opportunity lies in the growing demand for energy-efficient and environmentally-friendly solutions. As a leader in producing eco-friendly products, the company can further enhance its market share by leveraging this trend.
The expansion of emerging markets presents another opportunity for Fujitsu General Ltd. By strategically entering new regions, the company can tap into untapped customer segments and increase its revenue streams.
Additionally, advancements in technology, such as the Internet of Things (IoT) and smart home solutions, create an avenue for Fujitsu General Ltd to develop innovative products and services that align with the changing needs and preferences of customers.
Threats
Fujitsu General Ltd must also remain cognizant of potential threats that could impact its business. One significant threat is intense competition from other well-established players in the industry. This competition can put pressure on pricing and market share, requiring the company to differentiate itself through product innovation and superior customer service.
Economic and market fluctuations can also pose threats to Fujitsu General Ltd. Changes in the economic landscape, such as recessions or currency fluctuations, can impact consumer spending and demand for the company's products.
Finally, regulatory requirements and standards related to energy efficiency and environmental protection may increase in stringency, requiring Fujitsu General Ltd to adapt its products and operations accordingly to remain compliant.
General Eulerpool Fair Value
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Fair Value Estimate
ⓘWhat Is Fair Value?
Fair value is an estimate of what a stock is truly "worth" based on its financial fundamentals, independent of the current market price. If the calculated fair value is above the current share price, the stock may be undervalued — and vice versa. This chart shows three different fair value approaches so you can cross-check them against each other.
Earnings-Based Fair Value
Calculated by multiplying the current earnings per share (EPS) by the average historical P/E ratio over a selected multi-year period. The smoothing over several years filters out temporary spikes or dips. If this fair value exceeds the market price, it suggests the stock is cheap relative to its earning power.
Example: Fair Value (Earnings) 2022 = EPS 2022 × Average P/E 2019–2021
Revenue-Based Fair Value
Derived by multiplying revenue per share by the average historical price-to-sales ratio. This method is particularly useful for companies with volatile or temporarily depressed earnings, as revenue tends to be more stable than profits. It answers: "At what price has the market historically valued each dollar of this company's sales?"
Example: Fair Value (Revenue) 2022 = Revenue per Share 2022 × Average P/S 2019–2021
Dividend-Based Fair Value
Calculated by dividing the dividend per share by the average historical dividend yield. This approach is most relevant for mature, consistently dividend-paying companies. If the resulting fair value is higher than the current price, it implies the stock offers a better yield than its historical average.
Example: Fair Value (Dividend) 2022 = Dividend per Share 2022 ÷ Average Yield 2019–2021
How to Use This Chart
When all three fair value lines converge above the current price, it strengthens the case that the stock is undervalued. When they diverge, investigate why — it may indicate a structural shift in margins, payout policy, or growth rate. The forward estimates on the right extend the analysis using projected fundamentals, helping you assess whether the current price already reflects future growth expectations.
General historical P/E ratio, EBIT multiple, and P/S ratio
General annual returns
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Annual Return
ⓘWhat This Chart Shows
This chart breaks down General's total annual return into two components: price return (gains or losses from stock price movement) and dividend return (income received from dividend payments). Together, they represent the total return an investor would have earned in each calendar year.
Price Return
Price return measures the percentage change in General's stock price from January 1st to December 31st of each year. Positive bars indicate the stock appreciated; negative bars show a decline. This is the component most investors focus on, but it tells only part of the story — especially for dividend-paying stocks.
Dividend Return
Dividend return represents the income generated from dividends paid during the year, expressed as a percentage of the starting stock price. While it may seem small in any single year (typically 1–4 % for established companies), dividends compound significantly over decades and have historically contributed roughly 40 % of total stock market returns.
What to Look For
Examine how many years showed positive vs. negative returns to gauge consistency. A stock with mostly positive years and small drawdowns suggests lower risk. Also compare General's annual returns to a benchmark index — consistently outperforming the market is a hallmark of a strong investment. Pay attention to the worst years: understanding downside risk is just as important as chasing upside potential.
General shares outstanding
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General stock splits
Since 2025, a total of 8.672838836972312e-8 shares have been converted from one General share.
General Dividend History
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General dividend payout ratio
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General Earnings Estimates & Surprises
| Date | EPS estimate | EPS Actual | Revenue Estimate | Price reaction | Quarterly report |
|---|---|---|---|---|---|
| 4/23/2025 | 30.40JPY | 50.79JPY | 108.79 BJPY | - | 2025 Q1 |
| 1/23/2025 | -10.50JPY | 8.31JPY | 110.49 BJPY | - | 2024 Q4 |
| 10/24/2024 | 13.63JPY | -105.69JPY | 95.25 BJPY | - | 2024 Q3 |
| 7/29/2024 | 11.10JPY | 9.37JPY | 78.50 BJPY | - | 2024 Q2 |
| 4/25/2024 | 67.70JPY | 8.00JPY | 93.73 BJPY | - | 2024 Q1 |
| 1/25/2024 | -1.15JPY | -20.85JPY | 70.43 BJPY | - | 2023 Q4 |
| 10/24/2023 | 15.65JPY | 7.46JPY | 91.00 BJPY | - | 2023 Q3 |
| 7/25/2023 | 23.40JPY | 34.68JPY | 86.50 MJPY | - | 2023 Q2 |
| 4/27/2023 | 69.78JPY | 61.89JPY | 106.64 BJPY | - | 2023 Q1 |
| 1/25/2023 | 31.14JPY | -26.39JPY | 87.28 BJPY | - | 2022 Q4 |
EESG©
Eulerpool ESG Scorecard© for the General stock
EEnvironment
Environment
SSocial
Social
GGovernance (Corporate Governance)
Governance (Corporate Governance)
The Eulerpool ESG Scorecard© is the strictly copyrighted intellectual property of Eulerpool Research Systems. Any unauthorized use, imitation, or infringement will be actively pursued and may lead to significant legal consequences. For licenses, collaborations, or usage rights, please contact us directly via our contact form. Contact Form to us.
General shareholder structure
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General Beneficial Ownership Filings (SEC 13D/G)
General Executives and Management Board
20 members · avg. age 64 · 5 % women
Management
Mr. Koji Masuda (62)
President, Executive President, Chief Executive Officer, Chief Sustainability Officer, Representative Director · since 2024
Mr. Tadashi Arikado (61)
Senior Managing Executive Officer, Chief Financial Officer
Mr. Junji Nakagawa (60)
Managing Executive Officer, Chief Human Resource Officer
Mr. Tadashi Hasegawa (59)
Executive Vice President, Chief Senior Director of Air Conditioner Business, Director · since 2017
Mr. Toshiyuki Kawanishi (56)
Executive Vice President, Director · since 2024
Mr. Susumu Ohkawara (61)
Senior Managing Executive Officer, Chief Strategy Officer, Manager of President's Office, Director · since 2011
Board of Directors
Mr. Ryuichi Kubota (61)
Independent Director
Ms. Mieko Kuwayama (76)
Independent Director
Mr. Yoshio Osawa (72)
Independent Director
Mr. Fumiaki Terasaka (75)
Independent Director
Frequently asked questions about General
The business model of Fujitsu General Ltd revolves around manufacturing and selling a wide range of air conditioning and ventilation products. As a leading company in the air conditioning industry, Fujitsu General focuses on developing innovative and energy-efficient solutions for residential, commercial, and industrial applications. By leveraging advanced technology and customer-centric approaches, the company aims to provide superior comfort and air quality to consumers worldwide. With a commitment to sustainability and continuous improvement, Fujitsu General strives to meet the diverse needs of its customers while promoting environmental responsibility.
Fujitsu General Ltd is primarily active in the industries of air conditioning and heating systems.
The main competitors of Fujitsu General Ltd in the market include Mitsubishi Electric Corporation, Daikin Industries Ltd, and Panasonic Corporation.
Fujitsu General Ltd, a renowned company, has a rich history and background. Established in 1936, the company has been a pioneer in the air conditioning industry for over eight decades. With a strong focus on innovation, Fujitsu General has continually evolved to meet changing customer needs and technological advancements. The company is known for its cutting-edge products, including air conditioners, heat pumps, and ventilation systems, which are widely recognized for their reliability and energy efficiency. Fujitsu General's commitment to quality and customer satisfaction has allowed it to establish a strong global presence, solidifying its position as a leading player in the industry.
Fujitsu General Ltd has achieved several significant milestones. The company has successfully established itself as a leading global manufacturer of air conditioning systems, with a strong presence in both residential and commercial markets. Fujitsu General Ltd has received numerous awards and accolades for its innovative technologies and high-quality products. Notably, the company introduced the world's first wall-mounted air conditioning unit in 1960, revolutionizing the industry. With its ongoing commitment to technological advancements, customer satisfaction, and sustainable practices, Fujitsu General Ltd continues to expand its market share and maintain its position as a trusted and respected brand in the HVAC industry.
Fujitsu General Ltd is primarily present in Japan and operates internationally in various regions. The company has a strong presence in Asia, including China, Southeast Asia, and India. Additionally, Fujitsu General Ltd has expanded its business to North America, particularly the United States and Canada. It also maintains a presence in Europe, with a focus on countries like Germany, France, and the United Kingdom. With its global reach, Fujitsu General Ltd continues to serve customers across different continents, delivering innovative solutions and high-quality products in the air conditioning and cooling industry.
Fujitsu General Ltd represents values of innovation, quality, and sustainability in its corporate philosophy. As a reputable company, Fujitsu General is committed to delivering cutting-edge technology and solutions that enhance the comfort and well-being of its customers. With a focus on environmental responsibility, the company prioritizes the development of energy-efficient products to minimize carbon footprint. Fujitsu General aims to create a better future through its dedication to ongoing research and development, ensuring the highest standards of performance, reliability, and customer satisfaction. Through its strong corporate philosophy, Fujitsu General continues to establish itself as a trusted leader in the industry.
8 analysts currently rate the General stock: 4 recommend buying, 4 holding and 0 selling. For 2026, analysts expect General to generate revenue of 349.13 B JPY and earnings per share of 98.02 JPY.
Converted at the current exchange rate, the General share trades at 179.90 M EUR (32.27 B JPY).
The General share (6755.T) is listed on 1 stock exchanges, including: Tokio (JPX) (6755.T).
Fujitsu General Ltd is a Japanese electronics manufacturer that offers products in various areas. The company was founded in 1936 and is now operating globally. Fujitsu General specializes in the development, production, and distribution of air conditioning systems, heat pumps, ventilation systems, refrigerators, and other household electronics. Fujitsu General's business strategy is based on four core areas that are systematically developed and improved. The first area is the production of air conditioners. Here, the company offers a wide range of products that meet the requirements of customers in different countries. Fujitsu General has specialized in energy-efficient and quiet product lines. The second area is the production of heat pumps. The company specializes in heating solutions that are up to four times more efficient than conventional heaters. Fujitsu General offers customized solutions for residential and commercial buildings in this area. The third area is the production of refrigerators. Fujitsu General offers a wide range of refrigerators and freezers that meet the needs of households and commercial enterprises. The company's refrigerators are known for their energy efficiency, durability, and high quality. The fourth area relates to the production of ventilation systems. The company specializes in the development of products that optimize indoor air quality. Fujitsu General offers measures for environmental protection, energy and cost savings, and improvement of indoor air quality in this area. Fujitsu General relies on a partnership distribution model to market its products. The company has established strategic partnerships in various countries to quickly respond to customer needs. Fujitsu General's distribution partners are specialized climate and ventilation installers who ensure excellent advice and installation of products for customers on-site. Fujitsu General is a company that values sustainability. Through the production of energy-efficient products and environmentally conscious manufacturing of parts and components, the company actively contributes to environmental protection. The company also aims to significantly reduce the use of environmentally harmful materials and instead use more sustainable materials. In summary, Fujitsu General Ltd is a company with a wide range of products specializing in the production of air conditioning, heating, and ventilation systems, as well as household electronics. The company relies on a partnership strategy in distribution and sustainable production to offer competitive products to its customers worldwide.
The expected revenue of General is 349.13 B JPY. This figure is based on current financial data and reflects the company's business performance.
The expected profit of General is 10.27 B JPY. The net profit reflects the company's profitability after deducting all expenses.
The price-to-earnings ratio (P/E) of General is currently 329.25 M. The P/E ratio compares the current share price to the earnings per share and helps investors assess the valuation of the General stock.
The price-to-sales ratio (P/S) of General is currently 9.68 M. The P/S ratio compares the market capitalization to the annual revenue and serves as a valuation metric for the General stock.
The Eulerpool Quality Score for General is 3/10.
The ISIN of General is JP3818400008. The ISIN (International Securities Identification Number) is a globally unique identifier for securities.
The WKN of General is 858390. The WKN (Wertpapierkennnummer) is a six-digit German security identification number.
The ticker of General is 6755.T. The ticker symbol is used to trade General shares on the stock exchange.
Over the past 12 months, General paid a dividend of 19.00 JPY . This corresponds to a dividend yield of about 0.00 %. For the coming 12 months, General is expected to pay a dividend of 74.98 JPY.
The current dividend yield of General is 0.00 %.
General pays a dividend, distributed in the months of September, March.
General paid dividends every year for the past 18 years.
For the upcoming 12 months, dividends amounting to 74.98 JPY are expected. This corresponds to a dividend yield of 0.00 %.
General is assigned to the 'Cyclical consumption' sector.
To receive the latest dividend of General from 6/1/2025 amounting to 19 JPY, you needed to have the stock in your portfolio before the ex-date on 3/28/2025.
The last dividend was paid out on 6/1/2025.
In the year 2025, General distributed 19 JPY as dividends.
The dividends of General are distributed in JPY.
General stock
General Peer Group
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All fundamentals and in-depth analysis of General
Our stock analysis for General stock includes important financial indicators such as revenue, profit, P/E ratio, P/S ratio, EBIT, as well as information on dividends. We also assess aspects such as stocks, market capitalization, debt, equity, and liabilities of General. If you are looking for more detailed information on these topics, we offer comprehensive analyses on our subpages.