Sanoma Oyj (SANOMA.HE) Stock Price

Sanoma Oyj Price

🇫🇮OMX·CLOSED
9.01EUR
Market closed
Today +/-
Today %

Sanoma Oyj (SANOMA.HE) Stock | ISIN FI0009007694 | WKN 922218. The current Sanoma Oyj stock price is 9.01 EUR (2026). Revenue is 1.34 B EUR. Net income is 126.64 M EUR. The P/E ratio is 11.59. Market capitalization is 1.47 B EUR. Sanoma Oyj operates in the Communication sector.

Revenue at Sanoma Oyj has contracted by 3.9% per year over the past 19 years to 1.3 B EUR. Earnings per share have declined at 11.8% per year over the last 19 years. Sanoma Oyj's net margin stands at 1.5%, down from 8% several years earlier. Sanoma Oyj currently offers a dividend yield of about 4.33%. The payout ratio is around 95% of earnings.

Sanoma Oyj stock price

Ex-Dividend
Details

Stock Price

ⓘ

How to Read This Chart

This chart tracks the historical stock price of Sanoma Oyj over time. You can switch between daily, weekly, and monthly views and select custom time ranges — from a single day to the full available history. Use the toggle to view price changes in absolute currency terms or as a percentage change relative to the starting date.

Total Return vs. Price Return

The "Total Return" toggle includes reinvested dividends on top of the pure price movement. This is critical because dividends can account for a significant portion of long-term returns. Historically, roughly 40 % of the S&P 500's total return has come from dividends. Always compare total return when evaluating a stock's real performance against a benchmark.

Intraday Price Data

When viewing a one-day time frame, the chart displays real-time intraday price movements. This is useful for observing how Sanoma Oyj stock reacts to market openings, earnings releases, or breaking news throughout the trading session.

What to Look For

Look for long-term trends (sustained upward or downward movements over months and years), support and resistance levels (price zones where the stock repeatedly bounces or reverses), and volatility (how much the price fluctuates day to day). Comparing Sanoma Oyj's price chart to a market index like the S&P 500 can reveal whether the stock is outperforming or underperforming the broader market.

Sanoma Oyj Stock Price History
DateSanoma Oyj Price
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Sanoma Oyj Revenue, EBIT, Net Income

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Revenue
EBIT
Net Income
Details
Date
Revenue
EBIT
Net Income
Jan 1, 2006
2.8 B EUR
292.5 M EUR
209.4 M EUR
Jan 1, 2007
3.02 B EUR
343.7 M EUR
242.8 M EUR
Jan 1, 2008
3.13 B EUR
236.3 M EUR
115.7 M EUR
Jan 1, 2009
2.83 B EUR
195.3 M EUR
105.4 M EUR
Jan 1, 2010
3.02 B EUR
397.1 M EUR
299.6 M EUR
Jan 1, 2011
2.38 B EUR
204.5 M EUR
84.5 M EUR
Jan 1, 2012
2.38 B EUR
221.8 M EUR
142.8 M EUR
Jan 1, 2013
2.08 B EUR
37 M EUR
-307.9 M EUR
Jan 1, 2014
1.9 B EUR
80.4 M EUR
58.3 M EUR
Jan 1, 2015
1.72 B EUR
5.6 M EUR
-148.5 M EUR
Jan 1, 2016
1.55 B EUR
188.4 M EUR
110.8 M EUR
Jan 1, 2017
1.43 B EUR
-740.4 M EUR
-162.7 M EUR
Jan 1, 2018
891.4 M EUR
98.7 M EUR
124.2 M EUR
Jan 1, 2019
912.6 M EUR
102.5 M EUR
11.5 M EUR
Jan 1, 2020
1.06 B EUR
104.1 M EUR
246.7 M EUR

Sanoma Oyj Income Statement, Balance Sheet, Cash Flow Statement

Last updated Jun 16, 2026, 5:01 AM
 
REVENUE (B EUR)
REVENUE GROWTH (%)
GROSS MARGIN (%)
GROSS INCOME (B EUR)
NET INCOME (M EUR)
NET INCOME GROWTH (%)
DIV. (EUR)
DIV. GROWTH (%)
SHARES (M)
DOCUMENTS
202120222023202420252026e2027e2028e
1.251.31.391.341.31.341.391.42
17.913.767.24-3.45-3.132.923.882.3
66.6764.7165.0167.7169.8967.9165.3763.9
0.830.840.910.910.910.910.910.91
10076-43019126145143
-59.35-24-105.26-850-36.67563.1615.08-1.38
0.520.540.370.370.390.420.820.81
43.85-31.48–5.417.6995.24-1.22
163.2163.13163.25163.41162.83162.83162.83162.83
––––––––
Details

Income Statement Key Figures

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Revenue and Revenue Growth

Revenue is the starting point of every income statement — it measures the total sales Sanoma Oyj generates from its core business. Revenue growth (expressed as year-over-year percentage change) is one of the most important indicators of business momentum. Sustained growth above 10 % annually is generally considered strong, while declining revenue is a serious warning sign that demands investigation.

Gross Margin

Gross margin = (Revenue − Cost of Goods Sold) ÷ Revenue. It reveals what percentage of each dollar of revenue Sanoma Oyj retains after direct production costs. High gross margins (above 50 %) are typical of asset-light businesses like software and brands, while capital-intensive industries like manufacturing often operate below 30 %. Compare Sanoma Oyj's gross margin to industry peers and track it over time to spot improving or deteriorating pricing power.

EBIT and EBIT Margin

EBIT measures operating profit — what remains after subtracting all operating expenses (including R&D, sales, and administrative costs) from gross profit. The EBIT margin shows this as a percentage of revenue. Because it excludes interest and taxes, EBIT allows fair comparisons between companies with different debt levels and tax jurisdictions. A rising EBIT margin indicates improving operational efficiency.

Net Income and Earnings Per Share (EPS)

Net income is the company's final profit after all expenses, interest, and taxes. Dividing net income by the number of shares outstanding gives you EPS — the single most influential metric in stock valuation. Consistent EPS growth is the primary driver of long-term stock price appreciation. Always check whether EPS growth comes from genuine profit improvement or from share buybacks reducing the share count.

Shares Outstanding

The total number of shares Sanoma Oyj has issued. A declining share count (through buybacks) boosts EPS and signals management confidence. A rising share count (through stock issuance) dilutes existing shareholders. Always monitor this number alongside EPS to get the full picture of per-share value creation.

Analyst Estimates

The projected figures represent consensus estimates from professional analysts. Compare these forecasts against Sanoma Oyj's historical growth rates to assess whether expectations are realistic. A company that consistently beats consensus estimates tends to see its stock price rewarded over time, while repeated misses erode investor confidence.

Sanoma Oyj stock margins

The Sanoma Oyj margin analysis displays the gross margin, EBIT margin, as well as the profit margin of Sanoma Oyj. The EBIT margin (EBIT/sales) indicates the percentage of sales that remains as operating profit. The profit margin shows the percentage of sales that remains for Sanoma Oyj.

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Gross margin
EBIT margin
Profit margin
Details
Date
Gross margin
EBIT margin
Profit margin
Jan 1, 2006
55.59 %
10.45 %
7.48 %
Jan 1, 2007
56.68 %
11.38 %
8.04 %
Jan 1, 2008
56.27 %
7.56 %
3.7 %
Jan 1, 2009
56.28 %
6.89 %
3.72 %
Jan 1, 2010
60.02 %
13.15 %
9.92 %
Jan 1, 2011
63.91 %
8.6 %
3.55 %
Jan 1, 2012
65.65 %
9.33 %
6.01 %
Jan 1, 2013
66.62 %
1.78 %
-14.78 %
Jan 1, 2014
67.96 %
4.23 %
3.07 %
Jan 1, 2015
69.3 %
0.33 %
-8.65 %
Jan 1, 2016
69.98 %
12.12 %
7.13 %
Jan 1, 2017
67.3 %
-51.61 %
-11.34 %
Jan 1, 2018
68.33 %
11.07 %
13.93 %
Jan 1, 2019
69.04 %
11.23 %
1.26 %
Jan 1, 2020
66.42 %
9.81 %
23.24 %

Sanoma Oyj Stock Revenue, EBIT, Earnings per Share

The Sanoma Oyj earnings per share therefore indicates how much revenue Sanoma Oyj has generated per share in a given period. The earnings before interest and taxes per share shows how much of the operating profit corresponds to each share. The earnings per share indicates how much of the profit belongs to each share.

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Revenue per Share
EBIT per share
Earnings per Share
Details
Date
Revenue per Share
EBIT per share
Earnings per Share
Jan 1, 2006
17.58 EUR
1.84 EUR
1.32 EUR
Jan 1, 2007
18.17 EUR
2.07 EUR
1.46 EUR
Jan 1, 2008
19.44 EUR
1.47 EUR
0.72 EUR
Jan 1, 2009
17.59 EUR
1.21 EUR
0.65 EUR
Jan 1, 2010
18.65 EUR
2.45 EUR
1.85 EUR
Jan 1, 2011
14.58 EUR
1.25 EUR
0.52 EUR
Jan 1, 2012
14.6 EUR
1.36 EUR
0.88 EUR
Jan 1, 2013
12.8 EUR
0.23 EUR
-1.89 EUR
Jan 1, 2014
11.68 EUR
0.49 EUR
0.36 EUR
Jan 1, 2015
10.55 EUR
0.03 EUR
-0.91 EUR
Jan 1, 2016
9.54 EUR
1.16 EUR
0.68 EUR
Jan 1, 2017
8.83 EUR
-4.56 EUR
-1 EUR
Jan 1, 2018
5.47 EUR
0.61 EUR
0.76 EUR
Jan 1, 2019
5.6 EUR
0.63 EUR
0.07 EUR
Jan 1, 2020
6.51 EUR
0.64 EUR
1.51 EUR

Sanoma Oyj business model & stock analysis

The company Sanoma Oyj was founded in 1999 and is headquartered in Helsinki, Finland. It is one of Europe's leading media companies, offering a wide range of products and services in the digital and print media sectors. Sanoma Oyj was formed through a merger of two Finnish media companies, which laid the foundation for its current business model. The company has built on its long history of success in the print industry and successfully transitioned into the digital world. Sanoma Oyj takes pride in delivering a comprehensive range of high-quality content that aims to improve people's lives. Sanoma Oyj is divided into five business areas: Consumer Media, B2B, Educational Publishing, Dutch Media, and Venture Capital Fund. Consumer Media is the most significant segment and includes leading magazines and online portals in areas such as home & lifestyle, food & drink, fashion, family, health & fitness, cooking, and TV guides. Sanoma Oyj has experienced significant expansion in Eastern Europe and Russia in recent years and is also one of the leading media providers in those regions. Successful acquisitions have been made in the Netherlands and Belgium as well. In the B2B segment, Sanoma Oyj primarily offers services to business customers in the digital and print media sector. The company supports agencies and companies in reaching their target audience and providing high-quality content. Sanoma Oyj also has a strong presence in the education sector, offering textbooks, digital learning programs, and other educational resources. Despite competition, the company is highly successful in this field, especially due to the large number of schools and students using Sanoma Oyj's products. Another important area, Dutch Media, includes online portals, TV programs, and national newspapers. The online portals and TV programs have been particularly successful in recent years and significantly contribute to the division's success. In addition to the wide range of products in various areas, Sanoma Oyj also offers tailor-made solutions and creative options in the marketing sector. Customers can personalize and adapt offers to their needs, which helps Sanoma Oyj increase engagement and achieve better results for them. In conclusion, Sanoma Oyj is constantly striving to improve its products and services and provide customers with high-quality and relevant content. The company remains innovative and regularly adopts new technologies to advance the media world.

Sanoma Oyj SWOT Analysis

Strengths

Sanoma Oyj has several strengths that contribute to its competitive advantage in the market. This includes:

  • Strong brand recognition and customer loyalty
  • Diverse portfolio of media and learning services
  • Extensive reach across multiple countries
  • Robust distribution network and partnerships

Weaknesses

Despite its strengths, Sanoma Oyj also faces certain weaknesses that may hinder its growth and performance:

  • Dependence on traditional print media amid digital transformation
  • Limited presence in emerging markets
  • High operating costs and expenses
  • Relatively low profit margins compared to competitors

Opportunities

There are several opportunities that Sanoma Oyj can capitalize on to expand its presence and increase market share:

  • Growing demand for digital learning solutions
  • Expanding into high-potential emerging markets
  • Strategic partnerships and acquisitions to enhance offerings
  • Development of innovative media and content delivery platforms

Threats

Sanoma Oyj also faces various threats that may pose challenges to its business operations and sustainability:

  • Intense competition in the media and learning industry
  • Rapid technological advancements and changing consumer preferences
  • Economic downturns and fluctuations in advertising spending
  • Regulatory or legal risks impacting content distribution

Sanoma Oyj Eulerpool Fair Value

Sanoma Oyj historical P/E ratio, EBIT multiple, and P/S ratio

Sanoma Oyj annual returns

Details

Annual Return

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What This Chart Shows

This chart breaks down 's total annual return into two components: price return (gains or losses from stock price movement) and dividend return (income received from dividend payments). Together, they represent the total return an investor would have earned in each calendar year.

Price Return

Price return measures the percentage change in 's stock price from January 1st to December 31st of each year. Positive bars indicate the stock appreciated; negative bars show a decline. This is the component most investors focus on, but it tells only part of the story — especially for dividend-paying stocks.

Dividend Return

Dividend return represents the income generated from dividends paid during the year, expressed as a percentage of the starting stock price. While it may seem small in any single year (typically 1–4 % for established companies), dividends compound significantly over decades and have historically contributed roughly 40 % of total stock market returns.

What to Look For

Examine how many years showed positive vs. negative returns to gauge consistency. A stock with mostly positive years and small drawdowns suggests lower risk. Also compare 's annual returns to a benchmark index — consistently outperforming the market is a hallmark of a strong investment. Pay attention to the worst years: understanding downside risk is just as important as chasing upside potential.

Sanoma Oyj shares outstanding

The number of shares was Sanoma Oyj in 2025 — This indicates how many shares 162.833 M is divided into. Since shareholders are the owners of a company, each share represents a small portion of the company's ownership.

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Number of stocks
Details
Date
Number of stocks
Jan 1, 2006
159.2 M base_Shares
Jan 1, 2007
166.3 M base_Shares
Jan 1, 2008
160.9 M base_Shares
Jan 1, 2009
161 M base_Shares
Jan 1, 2010
161.9 M base_Shares
Jan 1, 2011
163.1 M base_Shares
Jan 1, 2012
162.8 M base_Shares
Jan 1, 2013
162.8 M base_Shares
Jan 1, 2014
162.8 M base_Shares
Jan 1, 2015
162.7 M base_Shares
Jan 1, 2016
162.9 M base_Shares
Jan 1, 2017
162.5 M base_Shares
Jan 1, 2018
163.1 M base_Shares
Jan 1, 2019
162.9 M base_Shares
Jan 1, 2020
163 M base_Shares

Sanoma Oyj Dividend History

27 years of dividend payments

YearAnnual DividendYoY ChangePayments
20260.14EURYTD—1×
May 8, 20260.14EUR↑ 7.7%1/1
20250.39EUR↑ 5.4%3×
Apr 30, 20250.13EUR↑ 18.2%1/3
Sep 15, 20250.13EUR 0.0%2/3
Nov 3, 20250.13EUR 0.0%3/3
20240.37EUR 0.0%3×
20230.37EUR↓ 31.5%3×
20220.54EUR↑ 3.8%2×
20210.52EUR↑ 4.0%2×
20200.5EUR↑ 11.1%2×
20190.45EUR↑ 28.6%2×
20180.35EUR↑ 75.0%2×
20170.2EUR↑ 100.0%1×

Sanoma Oyj dividend history and estimates

In 2025, Sanoma Oyj paid a dividend amounting to 0.39 EUR. Dividend means that Sanoma Oyj distributes a portion of its profits to its owners.

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Dividend
Dividend (Estimate)
Details
Date
Dividend
Dividend (Estimate)
Jan 1, 2006
0.9 EUR
0 EUR
Jan 1, 2007
0.95 EUR
0 EUR
Jan 1, 2008
1 EUR
0 EUR
Jan 1, 2009
0.9 EUR
0 EUR
Jan 1, 2010
0.8 EUR
0 EUR
Jan 1, 2011
1.1 EUR
0 EUR
Jan 1, 2012
0.6 EUR
0 EUR
Jan 1, 2013
0.6 EUR
0 EUR
Jan 1, 2014
0.1 EUR
0 EUR
Jan 1, 2015
0.2 EUR
0 EUR
Jan 1, 2016
0.1 EUR
0 EUR
Jan 1, 2017
0.2 EUR
0 EUR
Jan 1, 2018
0.35 EUR
0 EUR
Jan 1, 2019
0.45 EUR
0 EUR
Jan 1, 2020
0.5 EUR
0 EUR

Sanoma Oyj dividend payout ratio

In 2025, Sanoma Oyj had a payout ratio of 95.16%. The payout ratio indicates the percentage of the company's profits that Sanoma Oyj distributes as dividends.

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Payout ratio
Details
Date
Payout ratio
Jan 1, 2006
68.18 %
Jan 1, 2007
65.07 %
Jan 1, 2008
138.89 %
Jan 1, 2009
138.46 %
Jan 1, 2010
43.24 %
Jan 1, 2011
215.69 %
Jan 1, 2012
68.97 %
Jan 1, 2013
-31.75 %
Jan 1, 2014
27.78 %
Jan 1, 2015
-21.98 %
Jan 1, 2016
14.71 %
Jan 1, 2017
-19.61 %
Jan 1, 2018
46.05 %
Jan 1, 2019
642.86 %
Jan 1, 2020
33.11 %
Price targets and forecasts for Sanoma Oyj are not yet available.

Sanoma Oyj Earnings Estimates

Sanoma Oyj Earnings Estimates

DateEPS estimateRevenue EstimateQuarterly report
2/9/2023-0.06EUR272.27 MEUR2022 Q4
10/27/20220.72EUR530.24 MEUR2022 Q3
7/27/20220.27EUR321.75 MEUR2022 Q2
4/29/2022-0.11EUR216.19 MEUR2022 Q1
2/11/2022-0.09EUR242.38 MEUR2021 Q4
10/27/20210.62EUR495.32 MEUR2021 Q3
7/28/20210.23EUR293.84 MEUR2021 Q2
4/30/2021-0.1EUR206.45 MEUR2021 Q1
2/10/2021-0.05EUR225.58 MEUR2020 Q4
10/29/20200.4EUR403.36 MEUR2020 Q3

EESG©

Eulerpool ESG Scorecard© for the Sanoma Oyj stock

84/100
80
Environment
99
Social
73
Governance
E

Environment

20
Scope 1 - Direct Emissions3,767
Scope 2 - Indirect emissions from purchased energy5,040
Scope 3 - Indirect emissions within the value chain102,744
Total CO₂ emissions8,807
CO₂ reduction strategy
Coal energy
Nuclear power
Animal experiments
Fur & Leather—
Pesticides—
Palm Oil—
Tobacco
Genetically modified organisms
Climate concept—
Sustainable forestry—
Recycling regulations
Environmentally friendly packaging
Hazardous substances
Fuel consumption and efficiency
Water consumption and efficiency
S

Social

20
Percentage of female employees56
Percentage of women in management—
Percentage of Asian employees—
Share of Asian management—
Percentage of Hispanic/Latino employees—
Hispano/Latino Management share—
Percentage of Black employees—
Black Management Share—
Percentage of white employees—
White Management Share—
Adult content
Alcohol
Weapons—
Firearms
Gambling
Military contracts
Human rights concept
Privacy concept—
Occupational health and safety
Catholic
G

Governance (Corporate Governance)

4
Environmental reporting
Stakeholder Engagement
Call Back Policies
Antitrust law

The Eulerpool ESG Scorecard© is the strictly copyrighted intellectual property of Eulerpool Research Systems. Any unauthorized use, imitation, or infringement will be actively pursued and may lead to significant legal consequences. For licenses, collaborations, or usage rights, please contact us directly via our contact form. Contact Form to us.

Sanoma Oyj shareholder structure

% Name
24.45465%
Jane and Aatos Erkko Foundation
Jane and Aatos Erkko Foundation
13.43092%
Holding Manutas Oy
Holding Manutas Oy
7.53739%
Langenskiöld (Robin)
Langenskiöld (Robin)
4.70097%
Seppälä (Rafaela Violet Maria)
Seppälä (Rafaela Violet Maria)
3.40124%
Keskinäinen eläkevakuutusyhtiö Varma
Keskinäinen eläkevakuutusyhtiö Varma
2.88735%
Helsingin Sanomain Säätiö
Helsingin Sanomain Säätiö
2.48517%
Ilmarinen Mutual Pension Insurance Company
Ilmarinen Mutual Pension Insurance Company
1.97335%
Noyer (Alex)
Noyer (Alex)
1.40311%
Elo Mutual Pension Insurance Company
Elo Mutual Pension Insurance Company
1.21602%
The Vanguard Group, Inc.
The Vanguard Group, Inc.
...

Sanoma Oyj Executives and Management Board

RK

Mr. Rob Kolkman

(53)

Chairman of the Executive Management Team, President, Chief Executive Officer

Compensation1.32 M EUR
PA

Mr. Pekka Ala-Pietilae

(68)

Non-Executive Independent Chairman of the Board

Compensation150,000 EUR
RG

Dr. Rolf Grisebach

(64)

Non-Executive Independent Director

Compensation98,000 EUR
JD

Mr. Julian Drinkall

(61)

Non-Executive Independent Director

Compensation92,000 EUR
SL

Mr. Sebastian Langenskioeld

(43)

Non-Executive Independent Director

Compensation88,500 EUR

Frequently asked questions about Sanoma Oyj

The business model of Sanoma Oyj is focused on providing innovative media and learning solutions to its customers. Sanoma Oyj operates through two business segments - Media and Learning. In the Media segment, the company offers consumer media products, such as magazines, newspapers, and television channels, as well as digital media platforms. In the Learning segment, Sanoma Oyj provides educational materials, digital learning solutions, and educational services to students, teachers, and schools. By integrating content, technology, and services, Sanoma Oyj aims to enhance learning outcomes and deliver engaging and relevant media experiences to its audiences.

All fundamentals and in-depth analysis of Sanoma Oyj

Our stock analysis for Sanoma Oyj Revenue stock includes important financial indicators such as revenue, profit, P/E ratio, P/S ratio, EBIT, as well as information on dividends. We also assess aspects such as stocks, market capitalization, debt, equity, and liabilities of Sanoma Oyj Revenue. If you are looking for more detailed information on these topics, we offer comprehensive analyses on our subpages.

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