Educational Development (EDUC) Stock Price

Educational Development Price

NASDAQ·CLOSED
1.52USD-0.05 (-3.24 %)
Market closed

Revenue has compounded at 0.4% per year over the past 19 years to 34.19 M USD. Earnings per share have declined at 8.2% per year over the last 18 years. Educational Development's net margin stands at -15.4%, down from 6.2% several years earlier. Educational Development currently offers a dividend yield of about 6.58%. The payout ratio is around 10% of earnings. Analysts set a median price target of 5.10 USD, implying 235.5% above the current price. Of 7 analysts, 6 rate the stock a buy — an overall Buy consensus. The stock trades about 45% above its 52-week low.

Educational Development stock price

Volume
Ex-Dividend
Details

Stock Price

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How to Read This Chart

This chart tracks the historical stock price of Educational Development over time. You can switch between daily, weekly, and monthly views and select custom time ranges — from a single day to the full available history. Use the toggle to view price changes in absolute currency terms or as a percentage change relative to the starting date.

Total Return vs. Price Return

The "Total Return" toggle includes reinvested dividends on top of the pure price movement. This is critical because dividends can account for a significant portion of long-term returns. Historically, roughly 40 % of the S&P 500's total return has come from dividends. Always compare total return when evaluating a stock's real performance against a benchmark.

Intraday Price Data

When viewing a one-day time frame, the chart displays real-time intraday price movements. This is useful for observing how Educational Development stock reacts to market openings, earnings releases, or breaking news throughout the trading session.

What to Look For

Look for long-term trends (sustained upward or downward movements over months and years), support and resistance levels (price zones where the stock repeatedly bounces or reverses), and volatility (how much the price fluctuates day to day). Comparing Educational Development's price chart to a market index like the S&P 500 can reveal whether the stock is outperforming or underperforming the broader market.

Educational Development Stock Price History
DateEducational Development Price
7/10/20261.52 USD
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Educational Development Revenue, EBIT, Net Income

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  • Max

Revenue
EBIT
Net Income
Details
Date
Revenue
EBIT
Net Income
Jan 1, 2019
118.80 M USD
8.60 M USD
6.70 M USD
Jan 1, 2020
113.00 M USD
7.00 M USD
5.60 M USD
Jan 1, 2021
204.60 M USD
16.00 M USD
12.60 M USD
Jan 1, 2022
142.20 M USD
10.20 M USD
8.30 M USD
Jan 1, 2023
87.80 M USD
-2.60 M USD
-2.50 M USD
Jan 1, 2024
51.03 M USD
-5.90 M USD
546,400.00 USD
Jan 1, 2025
34.19 M USD
-6.78 M USD
-5.26 M USD
Jan 1, 2026 (e)
151.24 M USD
7.86 M USD
6.34 M USD

Educational Development Income Statement, Balance Sheet, Cash Flow Statement

Last updated Jul 12, 2026, 7:09 AM
 
REVENUEM USD
REVENUE GROWTH%
GROSS MARGIN%
GROSS INCOMEM USD
NET INCOMEM USD
NET INCOME GROWTH%
DIV.USD
DIV. GROWTH%
SHARESM
2011201220132014201520162017201820192020202120222023202420252026e
27.0026.0025.0026.0032.0063.00106.00112.00118.00113.00204.00142.0087.0051.0034.00151.00
-3.57-3.70-3.854.0023.0896.8868.255.665.36-4.2480.53-30.39-38.73-41.38-33.33344.12
62.9657.6960.0057.6959.3868.2573.5867.8666.9567.2670.5968.3164.3762.7561.7661.76
17.0015.0015.0015.0019.0043.0078.0076.0079.0076.00144.0097.0056.0032.0021.0093.26
1.001.00–––2.002.005.006.005.0012.008.00-2.00–-5.006.00
–––––––150.0020.00-16.67140.00-33.33-125.00––-220.00
0.480.480.320.320.340.360.180.200.200.270.400.10–––0.48
17.07–-33.33–6.255.88-50.0011.11–35.0048.15-75.00––––
7.807.807.907.908.008.108.208.208.208.308.408.508.208.298.358.35
Details

Income Statement Key Figures

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Revenue and Revenue Growth

Revenue is the starting point of every income statement — it measures the total sales Educational Development generates from its core business. Revenue growth (expressed as year-over-year percentage change) is one of the most important indicators of business momentum. Sustained growth above 10 % annually is generally considered strong, while declining revenue is a serious warning sign that demands investigation.

Gross Margin

Gross margin = (Revenue − Cost of Goods Sold) ÷ Revenue. It reveals what percentage of each dollar of revenue Educational Development retains after direct production costs. High gross margins (above 50 %) are typical of asset-light businesses like software and brands, while capital-intensive industries like manufacturing often operate below 30 %. Compare Educational Development's gross margin to industry peers and track it over time to spot improving or deteriorating pricing power.

EBIT and EBIT Margin

EBIT measures operating profit — what remains after subtracting all operating expenses (including R&D, sales, and administrative costs) from gross profit. The EBIT margin shows this as a percentage of revenue. Because it excludes interest and taxes, EBIT allows fair comparisons between companies with different debt levels and tax jurisdictions. A rising EBIT margin indicates improving operational efficiency.

Net Income and Earnings Per Share (EPS)

Net income is the company's final profit after all expenses, interest, and taxes. Dividing net income by the number of shares outstanding gives you EPS — the single most influential metric in stock valuation. Consistent EPS growth is the primary driver of long-term stock price appreciation. Always check whether EPS growth comes from genuine profit improvement or from share buybacks reducing the share count.

Shares Outstanding

The total number of shares Educational Development has issued. A declining share count (through buybacks) boosts EPS and signals management confidence. A rising share count (through stock issuance) dilutes existing shareholders. Always monitor this number alongside EPS to get the full picture of per-share value creation.

Analyst Estimates

The projected figures represent consensus estimates from professional analysts. Compare these forecasts against Educational Development's historical growth rates to assess whether expectations are realistic. A company that consistently beats consensus estimates tends to see its stock price rewarded over time, while repeated misses erode investor confidence.

Educational Development stock margins

The Educational Development margin analysis displays the gross margin, EBIT margin, as well as the profit margin of Educational Development. The EBIT margin (EBIT/sales) indicates the percentage of sales that remains as operating profit. The profit margin shows the percentage of sales that remains for Educational Development.

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Gross margin
EBIT margin
Profit margin
Details
Date
Gross margin
EBIT margin
Profit margin
Jan 1, 2019
67.09 %
7.24 %
5.64 %
Jan 1, 2020
67.35 %
6.19 %
4.96 %
Jan 1, 2021
70.67 %
7.82 %
6.16 %
Jan 1, 2022
68.85 %
7.17 %
5.84 %
Jan 1, 2023
63.90 %
-2.96 %
-2.85 %
Jan 1, 2024
64.64 %
-11.56 %
1.07 %
Jan 1, 2025
61.50 %
-19.82 %
-15.39 %
Jan 1, 2026 (e)
61.50 %
5.20 %
4.19 %

Educational Development Stock Revenue, EBIT, Earnings per Share

The Educational Development earnings per share therefore indicates how much revenue Educational Development has generated per share in a given period. The earnings before interest and taxes per share shows how much of the operating profit corresponds to each share. The earnings per share indicates how much of the profit belongs to each share.

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Revenue per Share
EBIT per share
Earnings per Share
Details
Date
Revenue per Share
EBIT per share
Earnings per Share
Jan 1, 2019
14.49 USD
1.05 USD
0.82 USD
Jan 1, 2020
13.61 USD
0.84 USD
0.67 USD
Jan 1, 2021
24.36 USD
1.90 USD
1.50 USD
Jan 1, 2022
16.73 USD
1.20 USD
0.98 USD
Jan 1, 2023
10.71 USD
-0.32 USD
-0.30 USD
Jan 1, 2024
6.16 USD
-0.71 USD
0.07 USD
Jan 1, 2025
4.10 USD
-0.81 USD
-0.63 USD
Jan 1, 2026 (e)
18.12 USD
0.94 USD
0.76 USD

Educational Development business model & stock analysis

Educational Development Corp is an American company based in Tulsa, Oklahoma. It was founded in 1965 by Randall White and has been listed on the NASDAQ stock exchange since 1995. EDC is a leading provider of children's books, educational materials, and other products for the education sector in the United States and other countries. EDC's business model is based on manufacturing and distributing products for children aged 0 to 12 that support the development of skills such as reading, writing, mathematics, critical thinking, and more. The company's core products include books, games, puzzles, activity kits, and other educational materials. These are distributed under various brands including Usborne Books & More, Kane Miller, and EDC Publishing. EDC also operates a direct sales system where independent distributors sell the company's products directly to customers. This allows EDC to effectively promote and distribute its products while also providing new distributors with the opportunity to earn their own income. Over the years, EDC has expanded its range of products and services to meet changing educational needs. The company now also offers digital learning materials and has recently focused on the SPIEGEL bestseller market in Germany. Another important aspect of EDC is its focus on sustainability and environmental friendliness. The company aims to operate in an environmentally friendly manner by using recyclable materials and promoting the use of renewable energy. EDC operates in four different divisions: Publishing, United States Direct Sales, International Sales, and Internet Services. The Publishing division manufactures and distributes books, games, and other educational materials. The US Direct Sales department sells products directly to customers in the USA. The International Sales department exports products to countries around the world, including Canada, Australia, and Europe. The company's Internet division is responsible for managing its websites and also offers online services such as digital eBooks and learning platforms. Under the Usborne Books & More brand, EDC offers a wide selection of children's books for all age groups. The books are colorful and engaging, ranging from picture books for young children to non-fiction books for older children. The books are tailored to the needs of children and aim to spark interest and joy in learning. Kane Miller, another brand of EDC, specializes in multicultural and multilingual books to teach children about other cultures. The books are tailored to different age groups and cover a wide range of topics, including adventure, friendship, and history. Overall, Educational Development Corp is a company dedicated to the education and development of children. Through its products, distribution channels, and services, the company aims to provide children around the world with a high-quality educational experience. Answer: Educational Development Corp is an American company based in Tulsa, Oklahoma that specializes in children's books, educational materials, and other products for the education sector.

Educational Development SWOT Analysis

Strengths

  • Strong market presence and reputation in the educational publishing industry.
  • Extensive range of educational products, including books, games, and interactive learning materials.
  • Well-established sales channels and distribution network.
  • Experienced and knowledgeable management team.

Weaknesses

  • Reliance on traditional distribution channels may limit reach to online and international markets.
  • Limited brand recognition compared to larger competitors.
  • Vulnerability to changes in educational trends and curriculum requirements.
  • Limited resources for research and development of innovative products.

Opportunities

  • Growing demand for educational products in emerging markets.
  • Increasing adoption of digital learning platforms presents opportunities for expansion.
  • Potential partnerships or acquisitions to enhance product offerings and reach new customer segments.
  • Incorporating technology advancements, such as AI and augmented reality, into educational products.

Threats

  • Intense competition from large educational publishers.
  • Shift towards digital content and online learning platforms may impact demand for traditional educational materials.
  • Economic downturns and budget constraints in the education sector.
  • Changes in government education policies and funding.

Educational Development Segments

Educational Development Revenue by Segment (1/2)

  • Max

Usborne Products
Details
Date
Usborne Products
Jan 1, 2018
0.00 USD
Jan 1, 2019
0.00 USD
Jan 1, 2020
0.00 USD
Jan 1, 2021
0.00 USD
Jan 1, 2022
0.00 USD
Jan 1, 2024
0.00 USD
Jan 1, 2025
12.28 M USD

Educational Development Revenue by Segment (2/2)

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Usborne Books and More
Paper Pie
PaperPie
Publishing
Details
Date
Usborne Books and More
Paper Pie
PaperPie
Publishing
Jan 1, 2018
103.70 M USD
0.00 USD
0.00 USD
8.27 M USD
Jan 1, 2019
108.38 M USD
0.00 USD
0.00 USD
10.43 M USD
Jan 1, 2020
103.31 M USD
0.00 USD
0.00 USD
9.70 M USD
Jan 1, 2021
196.01 M USD
0.00 USD
0.00 USD
8.63 M USD
Jan 1, 2022
128.98 M USD
0.00 USD
0.00 USD
13.25 M USD
Jan 1, 2024
0.00 USD
45.63 M USD
0.00 USD
5.41 M USD
Jan 1, 2025
0.00 USD
0.00 USD
29.85 M USD
4.34 M USD

Educational Development Eulerpool Fair Value

Details

Fair Value Estimate

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What Is Fair Value?

Fair value is an estimate of what a stock is truly "worth" based on its financial fundamentals, independent of the current market price. If the calculated fair value is above the current share price, the stock may be undervalued — and vice versa. This chart shows three different fair value approaches so you can cross-check them against each other.

Earnings-Based Fair Value

Calculated by multiplying the current earnings per share (EPS) by the average historical P/E ratio over a selected multi-year period. The smoothing over several years filters out temporary spikes or dips. If this fair value exceeds the market price, it suggests the stock is cheap relative to its earning power.

Example: Fair Value (Earnings) 2022 = EPS 2022 × Average P/E 2019–2021

Revenue-Based Fair Value

Derived by multiplying revenue per share by the average historical price-to-sales ratio. This method is particularly useful for companies with volatile or temporarily depressed earnings, as revenue tends to be more stable than profits. It answers: "At what price has the market historically valued each dollar of this company's sales?"

Example: Fair Value (Revenue) 2022 = Revenue per Share 2022 × Average P/S 2019–2021

Dividend-Based Fair Value

Calculated by dividing the dividend per share by the average historical dividend yield. This approach is most relevant for mature, consistently dividend-paying companies. If the resulting fair value is higher than the current price, it implies the stock offers a better yield than its historical average.

Example: Fair Value (Dividend) 2022 = Dividend per Share 2022 ÷ Average Yield 2019–2021

How to Use This Chart

When all three fair value lines converge above the current price, it strengthens the case that the stock is undervalued. When they diverge, investigate why — it may indicate a structural shift in margins, payout policy, or growth rate. The forward estimates on the right extend the analysis using projected fundamentals, helping you assess whether the current price already reflects future growth expectations.

Educational Development historical P/E ratio, EBIT multiple, and P/S ratio

Educational Development annual returns

Details

Annual Return

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What This Chart Shows

This chart breaks down 's total annual return into two components: price return (gains or losses from stock price movement) and dividend return (income received from dividend payments). Together, they represent the total return an investor would have earned in each calendar year.

Price Return

Price return measures the percentage change in 's stock price from January 1st to December 31st of each year. Positive bars indicate the stock appreciated; negative bars show a decline. This is the component most investors focus on, but it tells only part of the story — especially for dividend-paying stocks.

Dividend Return

Dividend return represents the income generated from dividends paid during the year, expressed as a percentage of the starting stock price. While it may seem small in any single year (typically 1–4 % for established companies), dividends compound significantly over decades and have historically contributed roughly 40 % of total stock market returns.

What to Look For

Examine how many years showed positive vs. negative returns to gauge consistency. A stock with mostly positive years and small drawdowns suggests lower risk. Also compare 's annual returns to a benchmark index — consistently outperforming the market is a hallmark of a strong investment. Pay attention to the worst years: understanding downside risk is just as important as chasing upside potential.

Educational Development shares outstanding

The number of shares of Educational Development was 8.35 M in 2025. This indicates how many shares Educational Development is divided into. Since shareholders are the owners of a company, each share represents a small portion of the company's ownership.

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Number of stocks
Details
Date
Number of stocks
Jan 1, 2019
8.20 M Stocks
Jan 1, 2020
8.30 M Stocks
Jan 1, 2021
8.40 M Stocks
Jan 1, 2022
8.50 M Stocks
Jan 1, 2023
8.20 M Stocks
Jan 1, 2024
8.29 M Stocks
Jan 1, 2025
8.35 M Stocks
Jan 1, 2026 (e)
8.35 M Stocks

Educational Development stock splits

In Educational Development's history, there have been no stock splits.

Educational Development Dividend History

26 years of dividend payments

YearAnnual DividendYoY ChangePayments
20220.10USD↓ 75.0%1×
20210.40USD↑ 48.1%4×
20200.27USD↑ 35.0%4×
20190.20USD 0.0%4×
20180.20USD↑ 48.1%3×
20170.14USD↓ 62.5%—
20160.36USD↑ 5.9%4×
20150.34USD↑ 6.2%4×
20140.32USD 0.0%4×
20130.32USD↓ 33.3%4×

Educational Development dividend payout ratio

In 2025, Educational Development had a payout ratio of 18.84%. The payout ratio indicates the percentage of the company's profits that Educational Development distributes as dividends.

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Payout ratio
Details
Date
Payout ratio
Jan 1, 2019
24.69 %
Jan 1, 2020
39.71 %
Jan 1, 2021
26.67 %
Jan 1, 2022
10.20 %
Jan 1, 2023
25.53 %
Jan 1, 2024
20.80 %
Jan 1, 2025
18.84 %
Jan 1, 2026 (e)
63.18 %

Current Educational Development forecasts and price targets in July 2026

Analyst Price Targets 2026
Δ MOM Price Target
0.00 %
Buy85.71 % (6)
Hold14.29 % (1)
Sell0.00 % (0)
12M Price Target
5.10
Last Price
1.52
Currency
USD
12M Return Potential
235.53 %
LTM Return
0 %

Educational Development Earnings Estimates

DateEPS estimateRevenue EstimateQuarterly report
7/4/20230.04USD24.26 MUSD2024 Q1
5/2/20230.04USD24.87 MUSD2023 Q4
1/4/20230.31USD46.69 MUSD2023 Q3
10/6/20220.04USD26.80 MUSD2023 Q2
7/7/20220.29USD40.59 MUSD2023 Q1
5/5/20220.02USD26.60 MUSD2022 Q4
1/6/20220.42USD53.87 MUSD2022 Q3

Educational Development shareholder structure

% Name
13.86789%
White (Randall Wayne)
White (Randall Wayne)
9.58199%
Needham Investment Management L.L.C.
Needham Investment Management L.L.C.
7.50321%
White (Craig M)
White (Craig M)
6.67921%
Columbia Threadneedle Investments (US)
Columbia Threadneedle Investments (US)
2.46670%
Renaissance Technologies LLC
Renaissance Technologies LLC
2.16000%
O'Keefe (Daniel E)
O'Keefe (Daniel E)

Educational Development Executives and Management Board

CW

Mr. Craig White

(55)

Chairman of the Board, President, Chief Executive Officer · since 1994

Compensation284,900.00 USD
DO

Mr. Dan O'Keefe

(56)

Chief Financial Officer, Corporate Secretary

Compensation242,400.00 USD
HC

Ms. Heather Cobb

(49)

Chief Sales and Marketing Officer

Compensation231,300.00 USD
BS

Mr. Bradley Stoots

(64)

Lead Independent Director

Compensation5,880.00 USD
KN

Dr. Kara Neal

(79)

Independent Director

Compensation5,880.00 USD

Educational Development Supply Chain

Educational Development Supply Chain

Correlation: how closely stock prices move together

Same directionNo relationOpposite
1 companies
#Name1M3M6M1Y2YTrend
1
Meta Platforms A
Supplier
0.71
0.40
0.56
0.76
0.09

Frequently asked questions about Educational Development

The business model of Educational Development Corp is focused on publishing and distributing children's books through direct sales. The company adopts a multi-level marketing approach, allowing independent sales consultants to market and sell their books directly to consumers. This model enables EDC to reach a wide customer base while providing income opportunities for its sales force. EDC's books cover various educational and entertainment topics for children of all ages, promoting literacy and creativity. By maintaining a strong emphasis on quality content and direct sales channels, Educational Development Corp has established itself as a reputable provider of children's books in the market.

All fundamentals and in-depth analysis of Educational Development

Our stock analysis for Educational Development stock includes important financial indicators such as revenue, profit, P/E ratio, P/S ratio, EBIT, as well as information on dividends. We also assess aspects such as stocks, market capitalization, debt, equity, and liabilities of Educational Development. If you are looking for more detailed information on these topics, we offer comprehensive analyses on our subpages.

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