Direct Line Insurance Group (DLG.L) Stock Price
Direct Line Insurance Group Price
Revenue at Direct Line Insurance Group has contracted by 1.5% per year over the past 15 years to 4.54 B GBP. Earnings per share have grown at 0.9% per year over the last 15 years. For Direct Line Insurance Group, the net margin of 3.2% is down versus 10.9% a few years ago. The payout ratio is around 54% of earnings.
Direct Line Insurance Group stock price
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Stock Price
ⓘHow to Read This Chart
This chart tracks the historical stock price of Direct Line Insurance Group over time. You can switch between daily, weekly, and monthly views and select custom time ranges — from a single day to the full available history. Use the toggle to view price changes in absolute currency terms or as a percentage change relative to the starting date.
Total Return vs. Price Return
The "Total Return" toggle includes reinvested dividends on top of the pure price movement. This is critical because dividends can account for a significant portion of long-term returns. Historically, roughly 40 % of the S&P 500's total return has come from dividends. Always compare total return when evaluating a stock's real performance against a benchmark.
Intraday Price Data
When viewing a one-day time frame, the chart displays real-time intraday price movements. This is useful for observing how Direct Line Insurance Group stock reacts to market openings, earnings releases, or breaking news throughout the trading session.
What to Look For
Look for long-term trends (sustained upward or downward movements over months and years), support and resistance levels (price zones where the stock repeatedly bounces or reverses), and volatility (how much the price fluctuates day to day). Comparing Direct Line Insurance Group's price chart to a market index like the S&P 500 can reveal whether the stock is outperforming or underperforming the broader market.
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Direct Line Insurance Group Revenue, EBIT, Net Income
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Direct Line Insurance Group Income Statement, Balance Sheet, Cash Flow Statement
| REVENUEB GBP |
|---|
| REVENUE GROWTH% |
| GROSS MARGIN% |
| GROSS INCOMEB GBP |
| EBITB GBP |
| EBIT MARGIN% |
| NET INCOMEM GBP |
| NET INCOME GROWTH% |
| DIVIDENDDIV.GBP |
| DIVIDEND GROWTHDIV. GROWTH% |
| SHARESB |
| 2015 | 2016 | 2017 | 2018 | 2019 | 2020 | 2021 | 2022 | 2023 | 2024 | 2025e | 2026e | 2027e | 2028e | 2029e | 2030e |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 3.25 | 3.32 | 3.50 | 3.43 | 3.28 | 3.20 | 3.23 | 2.92 | 3.70 | 4.54 | 3.77 | 3.93 | 3.85 | 4.01 | 4.17 | 4.24 |
| -2.87 | 2.06 | 5.27 | -1.97 | -4.14 | -2.50 | 0.84 | -9.45 | 26.47 | 22.80 | -17.00 | 4.22 | -1.93 | 4.08 | 4.09 | 1.65 |
| 23.33 | 22.86 | 21.72 | 22.15 | 23.11 | 23.70 | 38.71 | 25.96 | 20.52 | 16.71 | 25.96 | 25.96 | 25.96 | 25.96 | 25.96 | 25.96 |
| 0.76 | 0.76 | 0.76 | 0.76 | 0.76 | 0.76 | 1.25 | 0.76 | 0.76 | 0.76 | 0.98 | 1.02 | 1.00 | 1.04 | 1.08 | 1.10 |
| 0.55 | 0.45 | 0.72 | 0.61 | 0.55 | 0.53 | 0.58 | -0.27 | -0.15 | 0.26 | 1.06 | 1.10 | 1.08 | 1.13 | 1.17 | – |
| 16.91 | 13.46 | 20.69 | 17.75 | 16.69 | 16.46 | 17.90 | -9.13 | -3.95 | 5.79 | 28.10 | 28.08 | 28.09 | 28.09 | 28.09 | – |
| 580.00 | 278.00 | 434.00 | 455.00 | 403.00 | 350.00 | 327.00 | -248.00 | 206.00 | 146.00 | 272.00 | 394.00 | 410.00 | 431.00 | 335.00 | 407.00 |
| 55.91 | -52.07 | 56.12 | 4.84 | -11.43 | -13.15 | -6.57 | -175.84 | -183.06 | -29.13 | 86.30 | 44.85 | 4.06 | 5.12 | -22.27 | 21.49 |
| – | – | – | – | 0.21 | – | – | – | – | 0.06 | 0.10 | 0.10 | 0.10 | – | – | – |
| – | – | – | – | – | – | – | – | – | – | 66.67 | – | – | – | – | – |
| 1.45 | 1.38 | 1.38 | 1.38 | 1.38 | 1.38 | 1.36 | 1.30 | 1.32 | 1.32 | 1.32 | 1.32 | 1.32 | 1.32 | 1.32 | 1.32 |
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Income Statement Key Figures
ⓘRevenue and Revenue Growth
Revenue is the starting point of every income statement — it measures the total sales Direct Line Insurance Group generates from its core business. Revenue growth (expressed as year-over-year percentage change) is one of the most important indicators of business momentum. Sustained growth above 10 % annually is generally considered strong, while declining revenue is a serious warning sign that demands investigation.
Gross Margin
Gross margin = (Revenue − Cost of Goods Sold) ÷ Revenue. It reveals what percentage of each dollar of revenue Direct Line Insurance Group retains after direct production costs. High gross margins (above 50 %) are typical of asset-light businesses like software and brands, while capital-intensive industries like manufacturing often operate below 30 %. Compare Direct Line Insurance Group's gross margin to industry peers and track it over time to spot improving or deteriorating pricing power.
EBIT and EBIT Margin
EBIT measures operating profit — what remains after subtracting all operating expenses (including R&D, sales, and administrative costs) from gross profit. The EBIT margin shows this as a percentage of revenue. Because it excludes interest and taxes, EBIT allows fair comparisons between companies with different debt levels and tax jurisdictions. A rising EBIT margin indicates improving operational efficiency.
Net Income and Earnings Per Share (EPS)
Net income is the company's final profit after all expenses, interest, and taxes. Dividing net income by the number of shares outstanding gives you EPS — the single most influential metric in stock valuation. Consistent EPS growth is the primary driver of long-term stock price appreciation. Always check whether EPS growth comes from genuine profit improvement or from share buybacks reducing the share count.
Shares Outstanding
The total number of shares Direct Line Insurance Group has issued. A declining share count (through buybacks) boosts EPS and signals management confidence. A rising share count (through stock issuance) dilutes existing shareholders. Always monitor this number alongside EPS to get the full picture of per-share value creation.
Analyst Estimates
The projected figures represent consensus estimates from professional analysts. Compare these forecasts against Direct Line Insurance Group's historical growth rates to assess whether expectations are realistic. A company that consistently beats consensus estimates tends to see its stock price rewarded over time, while repeated misses erode investor confidence.
Direct Line Insurance Group stock margins
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Direct Line Insurance Group Stock Revenue, EBIT, Earnings per Share
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Direct Line Insurance Group business model & stock analysis
Direct Line Insurance Group SWOT Analysis
Strengths
Direct Line Insurance Group PLC has several strengths that contribute to its success in the insurance industry:
- Strong brand recognition and reputation
- Diverse product portfolio in both personal and commercial insurance
- Extensive distribution network
- Efficient and reliable claims handling process
- Strong financial position and profitability
Weaknesses
Despite its strengths, Direct Line Insurance Group PLC also faces certain weaknesses:
- Dependency on the UK market
- Limited presence in international markets
- Reliance on traditional distribution channels
- Highly regulated industry
- Vulnerability to economic fluctuations
Opportunities
Direct Line Insurance Group PLC has opportunities to further expand and improve its business:
- Potential for growth in emerging markets
- Increasing demand for digital insurance products
- Expanding product offerings to target niche markets
- Partnerships and collaborations with technology companies
- Innovative use of data analytics to enhance customer experience
Threats
Direct Line Insurance Group PLC faces certain threats that could affect its performance:
- Intense competition from both traditional insurers and insurtech startups
- Changing customer preferences and buying behaviors
- Increase in fraudulent claims
- Regulatory changes impacting the insurance industry
- Uncertain economic and political conditions
Direct Line Insurance Group Eulerpool Fair Value
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Fair Value Estimate
ⓘWhat Is Fair Value?
Fair value is an estimate of what a stock is truly "worth" based on its financial fundamentals, independent of the current market price. If the calculated fair value is above the current share price, the stock may be undervalued — and vice versa. This chart shows three different fair value approaches so you can cross-check them against each other.
Earnings-Based Fair Value
Calculated by multiplying the current earnings per share (EPS) by the average historical P/E ratio over a selected multi-year period. The smoothing over several years filters out temporary spikes or dips. If this fair value exceeds the market price, it suggests the stock is cheap relative to its earning power.
Example: Fair Value (Earnings) 2022 = EPS 2022 × Average P/E 2019–2021
Revenue-Based Fair Value
Derived by multiplying revenue per share by the average historical price-to-sales ratio. This method is particularly useful for companies with volatile or temporarily depressed earnings, as revenue tends to be more stable than profits. It answers: "At what price has the market historically valued each dollar of this company's sales?"
Example: Fair Value (Revenue) 2022 = Revenue per Share 2022 × Average P/S 2019–2021
Dividend-Based Fair Value
Calculated by dividing the dividend per share by the average historical dividend yield. This approach is most relevant for mature, consistently dividend-paying companies. If the resulting fair value is higher than the current price, it implies the stock offers a better yield than its historical average.
Example: Fair Value (Dividend) 2022 = Dividend per Share 2022 ÷ Average Yield 2019–2021
How to Use This Chart
When all three fair value lines converge above the current price, it strengthens the case that the stock is undervalued. When they diverge, investigate why — it may indicate a structural shift in margins, payout policy, or growth rate. The forward estimates on the right extend the analysis using projected fundamentals, helping you assess whether the current price already reflects future growth expectations.
Direct Line Insurance Group historical P/E ratio, EBIT multiple, and P/S ratio
Direct Line Insurance Group annual returns
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Annual Return
ⓘWhat This Chart Shows
This chart breaks down 's total annual return into two components: price return (gains or losses from stock price movement) and dividend return (income received from dividend payments). Together, they represent the total return an investor would have earned in each calendar year.
Price Return
Price return measures the percentage change in 's stock price from January 1st to December 31st of each year. Positive bars indicate the stock appreciated; negative bars show a decline. This is the component most investors focus on, but it tells only part of the story — especially for dividend-paying stocks.
Dividend Return
Dividend return represents the income generated from dividends paid during the year, expressed as a percentage of the starting stock price. While it may seem small in any single year (typically 1–4 % for established companies), dividends compound significantly over decades and have historically contributed roughly 40 % of total stock market returns.
What to Look For
Examine how many years showed positive vs. negative returns to gauge consistency. A stock with mostly positive years and small drawdowns suggests lower risk. Also compare 's annual returns to a benchmark index — consistently outperforming the market is a hallmark of a strong investment. Pay attention to the worst years: understanding downside risk is just as important as chasing upside potential.
Direct Line Insurance Group shares outstanding
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Direct Line Insurance Group stock splits
Direct Line Insurance Group Dividend History
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Direct Line Insurance Group dividend history and estimates
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Direct Line Insurance Group dividend payout ratio
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Direct Line Insurance Group Earnings Estimates
| Date | EPS estimate | Revenue Estimate | Quarterly report |
|---|---|---|---|
| 3/11/2024 | 0.07GBP | 1.52 BGBP | 2023 Q4 |
| 7/31/2023 | 0.13GBP | 1.58 BGBP | 2023 Q2 |
| 3/6/2023 | 0.08GBP | 1.50 BGBP | 2022 Q4 |
| 8/2/2022 | 0.09GBP | 1.54 BGBP | 2022 Q2 |
| 3/8/2022 | 0.10GBP | 1.41 BGBP | 2021 Q4 |
| 8/3/2021 | 0.12GBP | 1.54 BGBP | 2021 Q2 |
| 3/3/2020 | 0.13GBP | 1.53 BGBP | 2019 Q4 |
| 7/31/2019 | 0.15GBP | 1.55 BGBP | 2019 Q2 |
| 3/5/2019 | 0.16GBP | 1.55 BGBP | 2018 Q4 |
| 8/1/2018 | 0.15GBP | 1.60 BGBP | 2018 Q2 |
EESG©
Eulerpool ESG Scorecard© for the Direct Line Insurance Group stock
EEnvironment
20
Environment
SSocial
20
Social
GGovernance (Corporate Governance)
4
Governance (Corporate Governance)
The Eulerpool ESG Scorecard© is the strictly copyrighted intellectual property of Eulerpool Research Systems. Any unauthorized use, imitation, or infringement will be actively pursued and may lead to significant legal consequences. For licenses, collaborations, or usage rights, please contact us directly via our contact form. Contact Form to us.
Direct Line Insurance Group shareholder structure
| % | Name |
|---|---|
8.22292% | |
7.91294% | |
5.41678% | |
4.51663% | |
4.40762% | |
3.82033% |
Direct Line Insurance Group Beneficial Ownership Filings (SEC 13D/G)
Direct Line Insurance Group Executives and Management Board
Mr. Adam Winslow
Chief Executive Officer, Executive Director · since 2024
Ms. Jane Poole
(44)Group Chief Financial Officer, Executive Director · since 2024
Ms. Danuta Gray
(66)Non-Executive Independent Chairman of the Board
Dr. Richard Ward
(65)Senior Independent Non-Executive Director
Mr. Mark Gregory
(61)Non-Executive Independent Director
Frequently asked questions about Direct Line Insurance Group
The business model of Direct Line Insurance Group PLC is focused on providing various insurance services to customers. As a leading insurance company, Direct Line offers a wide range of products including car, home, travel, pet, and life insurance. They operate through multiple distribution channels, such as direct sales through their website and call centers, as well as partnerships with other companies. Direct Line aims to provide competitive prices, excellent customer service, and innovative insurance solutions. By leveraging technology and data analytics, they strive to offer personalized coverage options and efficient claims processing. With its strong presence in the insurance industry, Direct Line Insurance Group PLC is committed to meeting customers' insurance needs effectively and securely.
Direct Line Insurance Group stock
Direct Line Insurance Group Peer Group
Direct Line Insurance Group Ticker
Direct Line Insurance Group FIGI
All fundamentals and in-depth analysis of Direct Line Insurance Group
Our stock analysis for Direct Line Insurance Group stock includes important financial indicators such as revenue, profit, P/E ratio, P/S ratio, EBIT, as well as information on dividends. We also assess aspects such as stocks, market capitalization, debt, equity, and liabilities of Direct Line Insurance Group. If you are looking for more detailed information on these topics, we offer comprehensive analyses on our subpages.