Direct Line Insurance Group (DLG.L) Stock Price

Direct Line Insurance Group Price

LSE·CLOSED
3.05
​
Market closed

Revenue at Direct Line Insurance Group has contracted by 1.5% per year over the past 15 years to 4.54 B GBP. Earnings per share have grown at 0.9% per year over the last 15 years. For Direct Line Insurance Group, the net margin of 3.2% is down versus 10.9% a few years ago. At today's price the dividend yield works out to roughly 1.97%. The payout ratio is around 54% of earnings.

Direct Line Insurance Group stock price

Access this data via the Eulerpool API

Direct Line Insurance Group business model & stock analysis

Direct Line Insurance Group PLC is a British insurance company that was founded in 1985. The company's headquarters is located in Bromley, London. Since 2012, Direct Line Insurance Group PLC has been listed on the London Stock Exchange. The business model of Direct Line Insurance Group PLC is primarily focused on selling insurance products directly to customers. The company does not operate branches, but instead offers its products exclusively online or by phone. The company is divided into four main business areas: - Motor insurance: Direct Line Insurance Group PLC offers a wide range of car insurance policies, including liability, comprehensive, and accident insurance. - Home and contents insurance: The company offers various insurance products for private households, including insurance for buildings, household contents, and liability. - Travel insurance: Direct Line Insurance Group PLC also offers a wide range of travel insurance policies, including insurance for illness, trip cancellation, and luggage. - Business customers: The company also offers insurance products specifically for small businesses. The company is known for its innovative business model and was the first company to sell directly to customers without using a network of brokers or agents. Direct Line Insurance Group PLC also has integrated claims handling, meaning that customers have only one point of contact in the event of a claim. Direct Line Insurance Group PLC was founded in 1985 by Peter Wood. Originally, the company was launched as a direct insurance division of the Bank of Scotland. The company quickly became successful and expanded its range of insurance products. In 1997, the company was acquired by the Royal Bank of Scotland Group (RBS) and later became part of the RBS Group. In 2012, Direct Line Insurance Group PLC launched as an independent company on the London Stock Exchange. Direct Line Insurance Group PLC offers a wide range of insurance products, including: - Motor insurance: Insurance for cars, motorcycles, and trucks. - Home insurance: Insurance for buildings, household contents, and liability. - Travel insurance: Insurance for illness, trip cancellation, and luggage. - Small business insurance: Insurance for businesses with up to 50 employees. In addition, the company also offers a wide range of additional services, such as towing and roadside assistance, legal protection, and building inspection services. In conclusion, Direct Line Insurance Group PLC is an innovative company with a successful business model that is focused on selling insurance directly to customers. The company offers a wide range of insurance products for individuals and businesses and is known for its integrated claims handling. Through advanced technology and a strong focus on customer service, Direct Line Insurance Group PLC has established itself as one of the largest and most successful insurers in the UK.

Frequently asked questions about Direct Line Insurance Group

The business model of Direct Line Insurance Group PLC is focused on providing various insurance services to customers. As a leading insurance company, Direct Line offers a wide range of products including car, home, travel, pet, and life insurance. They operate through multiple distribution channels, such as direct sales through their website and call centers, as well as partnerships with other companies. Direct Line aims to provide competitive prices, excellent customer service, and innovative insurance solutions. By leveraging technology and data analytics, they strive to offer personalized coverage options and efficient claims processing. With its strong presence in the insurance industry, Direct Line Insurance Group PLC is committed to meeting customers' insurance needs effectively and securely.

Direct Line Insurance Group PLC is primarily active in the insurance industry.

The main competitors of Direct Line Insurance Group PLC in the market include Aviva, Admiral Group, RSA Insurance Group, and Zurich Insurance Group.

Direct Line Insurance Group PLC is a renowned insurance company based in the United Kingdom. It was established in 1985 as the country's first direct car insurance provider. Direct Line quickly expanded its offerings to include home, pet, and travel insurance, becoming one of the leading insurance firms in the UK market. Over the years, the company has demonstrated consistent growth, capitalizing on its exceptional customer service, innovation, and competitive pricing. Today, Direct Line Insurance Group PLC continues to provide a wide range of insurance solutions, offering peace of mind to millions of customers across the UK.

Direct Line Insurance Group PLC has achieved several significant milestones that have solidified its position in the insurance industry. The company successfully completed its initial public offering (IPO) in October 2012, becoming the largest UK motor insurer to be listed on the London Stock Exchange. Direct Line Insurance Group PLC has consistently delivered strong financial performance, with a market-leading position and a resilient business model. It has also focused on digital innovation and customer-centric services, introducing pioneering features like "DrivePlus" telematics insurance and a hassle-free claims process. These milestones demonstrate Direct Line Insurance Group PLC's commitment to driving efficiency, customer satisfaction, and long-term growth in the insurance sector.

Direct Line Insurance Group PLC is primarily present in the United Kingdom.

Direct Line Insurance Group PLC represents a customer-focused approach and a commitment to providing reliable insurance products and services. They value transparency, innovation, and efficiency in their operations. By leveraging advanced technology and data analysis, Direct Line Insurance Group PLC strives to offer tailored solutions suited to its customers' needs. With a strong emphasis on fair pricing, accessibility, and excellent customer service, the company aims to build long-term relationships and ensure customer satisfaction. By continuously adapting to changing market trends, Direct Line Insurance Group PLC remains a trusted name in the insurance industry.

18 analysts currently rate the Direct Line Insurance Group stock: 8 recommend buying, 10 holding and 0 selling. For 2026, analysts expect Direct Line Insurance Group to generate revenue of 3.93 B GBP and earnings per share of 0.30 GBP.

Converted at the current exchange rate, the Direct Line Insurance Group share trades at 3.58 EUR (3.05 GBP).

The Direct Line Insurance Group share (DLG.L) is listed on 7 stock exchanges, including: London (DLG.L), SIX (Zürich) (D1LN.SW), Frankfurt (D1LN.F), München (D1LN.MU), Düsseldorf (D1LN.DU).

Direct Line Insurance Group PLC is a British insurance company that serves both private and business customers. It was founded in 1985 and is headquartered in Bromley, Kent, UK. The company operates in five sectors: Motor, Home, Travel, Pet, and Commercial. It offers a range of insurance options in each sector, including car insurance, home insurance, travel insurance, pet insurance, and commercial insurance. The company allows customers to customize their policies to suit their individual needs and offers discounts for various factors such as no claims, limited mileage, and garage parking. Overall, Direct Line Insurance Group PLC is a leading insurance company in the UK, known for its flexibility and customer-focused approach.

The expected revenue of Direct Line Insurance Group is 3.93 B GBP. This figure is based on current financial data and reflects the company's business performance.

The expected profit of Direct Line Insurance Group is 394.67 M GBP. The net profit reflects the company's profitability after deducting all expenses.

The price-to-earnings ratio (P/E) of Direct Line Insurance Group is currently 10.20. The P/E ratio compares the current share price to the earnings per share and helps investors assess the valuation of the Direct Line Insurance Group stock.

The price-to-sales ratio (P/S) of Direct Line Insurance Group is currently 1.02. The P/S ratio compares the market capitalization to the annual revenue and serves as a valuation metric for the Direct Line Insurance Group stock.

The Eulerpool Quality Score for Direct Line Insurance Group is 3/10.

The ISIN of Direct Line Insurance Group is GB00BY9D0Y18. The ISIN (International Securities Identification Number) is a globally unique identifier for securities.

The WKN of Direct Line Insurance Group is A14USN. The WKN (Wertpapierkennnummer) is a six-digit German security identification number.

The ticker of Direct Line Insurance Group is DLG.L. The ticker symbol is used to trade Direct Line Insurance Group shares on the stock exchange.

Fair ValueTerminal
2.84 GBP
Over-/UndervaluationTerminal
Fairly valued
Sector
Industry
Insurance
Number of shares
Employees
Revenue per Employee
404,417.13 GBP
Revenue growth Ø5 years
EBIT growth Ø5 years
Net Income growth Ø5 years
Currency
GBP
Initial public offering
Oct 11, 2012
ISIN
GB00BY9D0Y18
Cusip
G2871V114
Sedol
BY9D0Y1
Market capitalization
4.03 B GBPMid Cap
52-Week Range
Revenue growth (10Y) > 5%
Revenue growth (3Y) > 5 %
EBIT growth (10Y) > 5%
EBIT growth (3Y) > 5 %
Net debt < 4x EBIT
Profitable since 10Y+
EBIT Drawdown (10Y) < 50%
Return on Equity (ROE) > 15%
ROCE > 15%
Return Expectation > 10%
PEG
3.96
P/E ratio
P/Ee 2025
14.79
P/Ee 2026
10.20
P/Ee 2027
9.80
P/Ee 2028
9.33
P/Ee 2029
12.01
P/S
P/Se
1.07
EV/EBIT
12.57
P/B Ratio
1.62
ROE (Return on Equity)
ROA (Return on Assets)
ROCE (Return on Capital Employed)
ROIC (Return on Invested Capital)
4.99 %
Gross Margin
—
EBIT Margin
5.80 %
Net Margin
3.22 %
EPS (Earnings Per Share)
0.11 GBP
Net Debt / EBIT
-2.72
Debt/Equity
0.18
Dividend
Dividend yield
1.97 %
Est. Dividend Yield
3.28 %
Payout Ratio
54.25 %
Dividend growth Ø5Y
—
Dividend payments per year
2
Dividend paid since
2 years
Dividend not reduced since
0 years
Dividend increased since
0 years
Dividend withholding tax
0.00 %
Last updated Oct 4, 2026, 10:03 AM

Direct Line Insurance Group Ticker

DÜSSELDORF · D1LN.DUFRANKFURT · D1LN.FLONDON · DLG.LLONDON STOCK EXCHANGE · DLG.LMUNICH · D1LN.MUOTC · DIISFSIX · D1LN.SW

Direct Line Insurance Group FIGI

DLG:LN · BBG003CZ6DZ9D1LN:GR · BBG003GMBL53D1LN:GF · BBG003GMBL62D1LN:GD · BBG003GMBL71D1LN:GS · BBG003GMBL99D1LN:GM · BBG003GMBLB6D1LN:GB · BBG003GMBLC5D1LN:GI · BBG003GMBLF2DLGEUR:EO · BBG003GSZGZ2DLGEUR:XH · BBG003GSZH26DLGEUR:XF · BBG003GSZH44DLGEUR:XE · BBG003GSZH62

All fundamentals and in-depth analysis of Direct Line Insurance Group

Our stock analysis for Direct Line Insurance Group stock includes important financial indicators such as revenue, profit, P/E ratio, P/S ratio, EBIT, as well as information on dividends. We also assess aspects such as stocks, market capitalization, debt, equity, and liabilities of Direct Line Insurance Group. If you are looking for more detailed information on these topics, we offer comprehensive analyses on our subpages.