Cardlytics (CDLX) Stock Price

Cardlytics Price

NASDAQ·CLOSED
1.82
​
Market closed

Over the last 10 years Cardlytics grew revenue by 11.6% annually, reaching 233.27 M USD. For Cardlytics, the net margin of -44.4% is up versus -48.1% a few years ago. The consensus 12-month price target for Cardlytics is 1.00 USD, about 44.9% below where the stock trades today. Of 9 analysts, 0 rate the stock a buy — an overall Sell consensus.

Cardlytics stock price

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Cardlytics business model & stock analysis

Cardlytics Inc is an Atlanta, Georgia-based adtech company that has developed a proprietary online purchase data platform, allowing advertisers to conduct targeted advertising campaigns based on consumer interests and shopping behavior. The company was founded in 2008 by Scott Grimes and Lynne Laube, with the goal of launching the loyalty program "Cardlytics Rewards". The program offered bank customers discounts and rewards for purchases at popular retailers. However, the company quickly shifted its focus to developing its online purchase data platform, which is now the core business of the company. Cardlytics' business model is based on banks (such as Wells Fargo or Bank of America) being able to offer their customers personalized ads based on their shopping behavior. Cardlytics works with these banks to capture and analyze their transaction data without collecting personal identifiable information. The data is then used to provide personalized advertising campaigns across various digital channels (such as mobile apps, email, online advertising). Cardlytics operates in three segments: Bank Partnerships, Direct and Native Advertising, and Analytics and Insights. Bank Partnerships is the largest segment and represents the main revenue source for the company. In this segment, Cardlytics works with over 2,000 banks in the US, as well as in the UK, Australia, and Canada, to provide personalized advertising campaigns for their customers. The Direct and Native Advertising segment of Cardlytics includes partnerships with retailers and brands that advertise on Cardlytics' online purchase data platform. These ads are delivered directly to consumers who have recently shopped at one of the participating retailers. Native advertising includes placements in shopping bags, receipts, and other transaction-related emails. Direct advertising includes ads placed in digital channels such as social media and mobile applications. Cardlytics' Analytics and Insights segment provides insights into consumer shopping behavior. This includes data analytics, reports, and dashboards that give retailers and brands an overview of the effectiveness of their advertising campaigns and help them optimize their advertising strategy. Cardlytics' platform offers several products. One of the main products is purchase data analytics, where the company collects and analyzes transaction data to gain a better understanding of how consumers shop and what products they prefer. Another main product is offering personalized advertising campaigns based on consumer purchase data and interests. Cardlytics also offers a tracking platform that allows advertisers and retailers to track ad performance and return on investment. With this tracking platform, clients can see how their ads are influencing consumers, which consumers are responding to which ads, and how the ad campaign can be optimized to improve results. Overall, Cardlytics has a unique position in the adtech industry, as it can offer personalized advertising based on transaction data. The company has built partnerships with a variety of banks and retailers and offers a wide range of products and services to meet the needs of its clients.

Frequently asked questions about Cardlytics

The business model of Cardlytics Inc revolves around providing a unique advertising platform that allows marketers to reach and engage with targeted consumers through their bank’s digital channels. By partnering with financial institutions, Cardlytics enables advertisers to deliver relevant offers and rewards to consumers based on their purchase behavior and spending patterns. Through its proprietary technology and extensive data insights, Cardlytics helps advertisers optimize their marketing campaigns and drive measurable results. Cardlytics’ business model focuses on generating revenue through advertising and transactional fees.

Cardlytics Inc is primarily active in the advertising and marketing industry.

The main competitors of Cardlytics Inc in the market include companies like Rakuten, Shopkick, and RetailMeNot.

Cardlytics Inc is a leading digital advertising and analytics platform based in Atlanta, Georgia. Founded in 2008, Cardlytics partners with financial institutions to leverage their transactional data and provide targeted advertising to their customers. The company's platform analyzes purchase behavior and delivers relevant marketing offers to consumers through various digital channels. Cardlytics has grown rapidly over the years and now works with thousands of banks and advertisers, reaching millions of consumers. With a focus on data-driven advertising solutions, Cardlytics continues to innovate in the digital advertising space, helping businesses effectively connect with their target audience.

Cardlytics Inc has achieved several significant milestones in its history. The company has successfully forged partnerships with numerous major financial institutions, including Bank of America, JP Morgan Chase, and Wells Fargo. These collaborations have allowed Cardlytics to access a vast network of loyal customers and create lucrative advertising opportunities. Additionally, Cardlytics went public in 2018, raising significant capital to fuel its growth and expand its operations further. The company also continues to innovate its proprietary technology, enabling targeted marketing campaigns based on consumer purchase insights. Overall, Cardlytics Inc's milestones demonstrate its success in revolutionizing digital advertising and driving exceptional value for its partners and clients.

Cardlytics Inc is primarily present in the United States.

Cardlytics Inc represents a values-driven corporate philosophy that centers around several key principles. First and foremost, the company is committed to delivering exceptional value to its clients by offering innovative and data-driven marketing solutions. Cardlytics also emphasizes the importance of integrity and transparency in all its operations, fostering trust and long-term partnerships. The company values collaboration, teamwork, and a culture of continuous learning and improvement. Additionally, Cardlytics aims to create a positive impact on its employees, customers, and communities. Overall, Cardlytics Inc embodies a strong commitment to excellence, integrity, and customer-centricity in the world of data-driven marketing.

Analysts currently set an average price target of 1.00 USD for the Cardlytics stock (median: 1.00 USD), implying -44.9 % versus the latest price. The consensus is based on 9 analyst ratings.

9 analysts currently rate the Cardlytics stock: 0 recommend buying, 5 holding and 4 selling. For 2026, analysts expect Cardlytics to generate revenue of 147.77 M USD and earnings per share of -46.77 USD.

Converted at the current exchange rate, the Cardlytics share trades at 1.62 EUR (1.82 USD).

The Cardlytics share (CDLX) is listed on 6 stock exchanges, including: NASDAQ (CDLX), London (0LEC.L), Frankfurt (CYX.F), München (CYX.MU), Düsseldorf (CYX.DU).

Cardlytics Inc is a FinTech company specializing in data-driven marketing. The company analyzes transaction data from millions of bank accounts and credit cards to understand customer behavior. It creates personalized offers and advertising based on this data and distributes them through digital channels such as mobile apps, online banking platforms, and email campaigns. Cardlytics also offers a card-linked solution that displays personalized offers directly on customers' accounts. The company works with financial institutions and credit bureaus to provide data and services. Its products include Cardlytics Direct, a platform for merchants to create personalized offers, and the Spend Intelligence Report, which analyzes customer spending for retailers and marketers. Cardlytics operates in over 9 countries.

The expected revenue of Cardlytics is 147.77 M USD. This figure is based on current financial data and reflects the company's business performance.

The expected profit of Cardlytics is -248.41 M USD. The net profit reflects the company's profitability after deducting all expenses.

The price-to-earnings ratio (P/E) of Cardlytics is currently -0.04. The P/E ratio compares the current share price to the earnings per share and helps investors assess the valuation of the Cardlytics stock.

The price-to-sales ratio (P/S) of Cardlytics is currently 0.07. The P/S ratio compares the market capitalization to the annual revenue and serves as a valuation metric for the Cardlytics stock.

The Eulerpool Quality Score for Cardlytics is 3/10.

The ISIN of Cardlytics is US14161W1053. The ISIN (International Securities Identification Number) is a globally unique identifier for securities.

The WKN of Cardlytics is A2JDMC. The WKN (Wertpapierkennnummer) is a six-digit German security identification number.

The ticker of Cardlytics is CDLX. The ticker symbol is used to trade Cardlytics shares on the stock exchange.

Fair ValueTerminal
1.60 USD
Over-/UndervaluationTerminal
Fairly valued
Industry
Media
Number of shares
Employees
Revenue per Employee
848,265.45 USD
Revenue growth Ø5 years
EBIT growth Ø5 years
Net Income growth Ø5 years
Currency
USD
Initial public offering
Feb 9, 2018
ISIN
US14161W1053
Cusip
14161W105
Sedol
BF1GM49
Market capitalization
98.12 M USDMicro Cap
52-Week Range
PEG
—
P/E ratio
P/Ee 2026
-0.04
P/Ee 2027
-0.03
P/S
P/Se
0.07
EV/EBIT
—
P/B Ratio
1.40
ROE (Return on Equity)
ROA (Return on Assets)
ROCE (Return on Capital Employed)
ROIC (Return on Invested Capital)
-49.56 %
Last updated Oct 23, 2026, 10:07 PM

Cardlytics Ticker

DÜSSELDORF · CYX.DUFRANKFURT · CYX.FLONDON · 0LEC.LLONDON STOCK EXCHANGE · 0LEC.LMUNICH · CYX.MUNASDAQ · CDLX

Cardlytics FIGI

CDLX:US · BBG00225ZDD0CDLX:UA · BBG00JRKCPK3CDLX:UN · BBG00JRKCPM1CDLX:UP · BBG00JRKCPN0CDLX:UQ · BBG00JRKCPP8CDLX:UB · BBG00JRKCPQ7CDLX:UM · BBG00JRKCPS5CDLX:UX · BBG00JRKCPT4CDLX:UD · BBG00JRKCPZ7CDLX:UF · BBG00JRKCQ21CDLX:VY · BBG00JRKCQ30CDLX:VJ · BBG00JRKCQ49

All fundamentals and in-depth analysis of Cardlytics

Our stock analysis for Cardlytics stock includes important financial indicators such as revenue, profit, P/E ratio, P/S ratio, EBIT, as well as information on dividends. We also assess aspects such as stocks, market capitalization, debt, equity, and liabilities of Cardlytics. If you are looking for more detailed information on these topics, we offer comprehensive analyses on our subpages.