Swatch Group (UHR.SW) Stock Price

Swatch Group Price

SIX·CLOSED
180.30CHF+4.60 (+2.58 %)
Market closed

Over the last 19 years Swatch Group grew revenue by 1.4% annually, reaching 6.28 B CHF. Earnings per share have declined at 25.3% per year over the last 19 years. For Swatch Group, the net margin of 0.0% is down versus 10.5% a few years ago. At today's price the dividend yield works out to roughly 2.50%. The dividend has grown at 3.1% per year over the past 19 years. The consensus 12-month price target for Swatch Group is 156.06 CHF, about 13.4% below where the stock trades today. Of 26 analysts, 2 rate the stock a buy — an overall Sell consensus. The stock trades about 34% above its 52-week low.

Swatch Group stock price

Volume
Ex-Dividend
Details

Stock Price

ⓘ

How to Read This Chart

This chart tracks the historical stock price of Swatch Group over time. You can switch between daily, weekly, and monthly views and select custom time ranges — from a single day to the full available history. Use the toggle to view price changes in absolute currency terms or as a percentage change relative to the starting date.

Total Return vs. Price Return

The "Total Return" toggle includes reinvested dividends on top of the pure price movement. This is critical because dividends can account for a significant portion of long-term returns. Historically, roughly 40 % of the S&P 500's total return has come from dividends. Always compare total return when evaluating a stock's real performance against a benchmark.

Intraday Price Data

When viewing a one-day time frame, the chart displays real-time intraday price movements. This is useful for observing how Swatch Group stock reacts to market openings, earnings releases, or breaking news throughout the trading session.

What to Look For

Look for long-term trends (sustained upward or downward movements over months and years), support and resistance levels (price zones where the stock repeatedly bounces or reverses), and volatility (how much the price fluctuates day to day). Comparing Swatch Group's price chart to a market index like the S&P 500 can reveal whether the stock is outperforming or underperforming the broader market.

Swatch Group Stock Price History
DateSwatch Group Price
7/31/2026180.30 CHF
7/30/2026175.70 CHF
7/29/2026175.05 CHF
7/28/2026168.05 CHF
7/27/2026166.55 CHF
7/24/2026169.90 CHF
7/23/2026175.15 CHF
7/22/2026176.70 CHF
7/21/2026186.35 CHF
7/20/2026203.00 CHF
7/17/2026204.70 CHF
7/16/2026207.90 CHF
7/15/2026209.90 CHF
7/14/2026203.00 CHF
7/13/2026204.20 CHF
7/10/2026203.00 CHF
7/9/2026203.10 CHF
7/8/2026200.90 CHF
7/7/2026198.65 CHF
7/6/2026196.60 CHF
7/3/2026194.30 CHF
7/2/2026195.20 CHF
7/1/2026198.35 CHF
6/30/2026197.60 CHF
6/29/2026202.00 CHF
6/26/2026202.60 CHF
6/25/2026206.20 CHF
6/24/2026202.90 CHF
6/23/2026204.30 CHF
6/22/2026208.30 CHF
6/19/2026210.40 CHF
6/18/2026209.00 CHF
6/17/2026210.30 CHF
6/16/2026212.60 CHF
6/15/2026214.80 CHF
6/12/2026210.30 CHF
6/11/2026203.10 CHF
6/10/2026200.00 CHF
6/9/2026201.20 CHF
6/8/2026200.30 CHF
6/5/2026206.70 CHF
6/4/2026211.20 CHF
6/3/2026216.30 CHF
6/2/2026219.30 CHF
6/1/2026215.30 CHF
5/29/2026220.30 CHF
5/28/2026212.60 CHF
5/27/2026211.10 CHF
5/26/2026206.00 CHF
5/22/2026199.55 CHF
5/21/2026203.30 CHF
5/20/2026201.50 CHF
5/19/2026201.40 CHF
5/18/2026201.90 CHF
5/15/2026201.10 CHF
5/13/2026201.90 CHF
5/12/2026207.40 CHF
5/11/2026201.90 CHF
5/8/2026210.60 CHF
5/7/2026201.80 CHF
5/6/2026190.65 CHF
5/5/2026181.80 CHF
5/4/2026178.65 CHF
4/30/2026180.75 CHF
4/29/2026179.40 CHF
4/28/2026181.35 CHF
4/27/2026183.70 CHF
4/24/2026181.55 CHF
4/23/2026182.70 CHF
4/22/2026183.05 CHF
4/21/2026185.75 CHF
4/20/2026184.75 CHF
4/17/2026189.65 CHF
4/16/2026182.70 CHF
4/15/2026179.30 CHF
4/14/2026186.60 CHF
4/13/2026184.45 CHF
4/10/2026187.55 CHF
4/9/2026184.20 CHF
4/8/2026184.70 CHF
4/7/2026174.05 CHF
4/2/2026176.45 CHF
4/1/2026176.75 CHF
3/31/2026173.50 CHF
3/30/2026170.50 CHF
3/27/2026170.60 CHF
3/26/2026173.50 CHF
3/25/2026174.90 CHF
3/24/2026171.85 CHF
3/23/2026171.00 CHF
3/20/2026167.95 CHF
3/19/2026164.45 CHF
3/18/2026167.00 CHF
3/17/2026174.85 CHF
3/16/2026173.45 CHF
3/13/2026170.05 CHF
3/12/2026171.55 CHF
3/11/2026172.15 CHF
3/10/2026172.00 CHF
3/9/2026169.50 CHF
3/6/2026170.39 CHF
3/5/2026178.15 CHF
2/27/2026195.65 CHF
2/26/2026202.54 CHF
2/25/2026200.90 CHF
2/23/2026200.03 CHF
2/20/2026195.60 CHF
2/19/2026199.20 CHF
2/18/2026197.83 CHF
2/17/2026197.05 CHF
2/16/2026197.05 CHF
2/14/2026196.45 CHF
2/13/2026196.45 CHF
2/12/2026200.30 CHF
2/11/2026198.50 CHF
2/10/2026198.50 CHF
2/9/2026193.81 CHF
2/6/2026186.95 CHF
2/5/2026189.15 CHF
2/4/2026184.50 CHF
2/3/2026179.30 CHF
2/2/2026183.00 CHF
1/30/2026161.35 CHF
1/29/2026161.98 CHF
1/28/2026168.02 CHF
1/27/2026166.89 CHF
1/26/2026166.10 CHF
1/23/2026167.15 CHF
1/22/2026167.30 CHF
1/21/2026166.55 CHF
1/20/2026168.00 CHF
1/19/2026167.31 CHF
1/16/2026174.45 CHF
1/15/2026176.45 CHF
1/14/2026179.66 CHF
1/13/2026174.20 CHF
1/12/2026174.83 CHF
1/9/2026176.04 CHF
1/8/2026173.71 CHF
1/7/2026174.21 CHF
1/6/2026172.90 CHF
1/5/2026170.88 CHF
1/2/2026168.28 CHF
12/30/2025168.21 CHF
12/29/2025170.05 CHF
12/23/2025168.80 CHF
12/22/2025169.13 CHF
12/19/2025168.45 CHF
12/18/2025169.79 CHF
12/17/2025168.05 CHF
12/16/2025167.69 CHF
12/15/2025164.35 CHF
12/12/2025162.70 CHF
12/11/2025162.19 CHF
12/10/2025162.35 CHF
12/9/2025162.69 CHF
12/8/2025163.15 CHF
12/6/2025164.90 CHF
12/5/2025166.25 CHF
12/4/2025165.43 CHF
12/3/2025164.72 CHF
12/2/2025165.66 CHF
12/1/2025165.18 CHF
11/28/2025162.01 CHF
11/27/2025164.67 CHF
11/26/2025167.70 CHF
11/25/2025168.11 CHF
11/24/2025167.21 CHF
11/21/2025166.71 CHF
11/20/2025166.75 CHF
11/19/2025167.17 CHF
11/18/2025167.20 CHF
11/17/2025171.30 CHF
11/15/2025177.59 CHF
11/14/2025175.00 CHF
11/13/2025176.40 CHF
11/12/2025177.90 CHF
11/11/2025176.70 CHF
11/10/2025165.61 CHF
11/7/2025164.00 CHF
11/6/2025160.80 CHF
11/5/2025164.59 CHF
11/4/2025163.82 CHF
11/3/2025167.43 CHF
10/31/2025172.22 CHF
10/30/2025175.31 CHF
10/29/2025175.23 CHF
10/28/2025172.67 CHF
10/27/2025171.62 CHF
10/24/2025175.00 CHF
10/23/2025176.86 CHF
10/22/2025169.71 CHF
10/21/2025171.69 CHF
10/20/2025174.18 CHF
10/17/2025171.15 CHF
10/16/2025170.92 CHF
10/15/2025172.28 CHF
10/14/2025157.05 CHF
10/13/2025157.00 CHF
10/10/2025158.24 CHF
10/9/2025157.33 CHF
10/8/2025157.02 CHF
10/7/2025151.58 CHF
10/6/2025150.38 CHF
10/3/2025151.12 CHF
10/2/2025149.65 CHF
10/1/2025150.30 CHF
9/30/2025149.45 CHF
9/29/2025150.85 CHF
9/26/2025149.85 CHF
9/25/2025148.30 CHF
9/24/2025153.08 CHF
9/23/2025157.95 CHF
9/22/2025152.32 CHF
9/19/2025150.12 CHF
9/18/2025149.86 CHF
9/17/2025152.16 CHF
9/16/2025151.03 CHF
9/15/2025150.65 CHF
9/12/2025149.31 CHF
9/11/2025149.20 CHF
9/10/2025146.95 CHF
9/9/2025147.92 CHF
9/8/2025147.05 CHF
9/5/2025148.10 CHF
9/4/2025145.46 CHF
9/3/2025144.00 CHF
9/2/2025143.25 CHF
9/1/2025143.29 CHF
8/29/2025145.45 CHF
8/28/2025150.98 CHF
8/27/2025150.25 CHF
8/26/2025146.10 CHF
8/25/2025144.30 CHF
8/22/2025140.65 CHF
8/21/2025140.85 CHF
8/20/2025140.79 CHF
8/19/2025139.20 CHF
8/18/2025134.50 CHF
8/15/2025138.70 CHF
8/14/2025138.35 CHF
8/13/2025139.45 CHF
8/12/2025139.27 CHF
8/11/2025143.60 CHF
8/8/2025141.67 CHF
8/7/2025142.90 CHF
8/6/2025142.10 CHF
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Swatch Group Revenue, EBIT, Net Income

  • 3 Years

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  • Max

Revenue
EBIT
Net Income
Details
Date
Revenue
EBIT
Net Income
Jan 1, 2022
7.50 B CHF
1.16 B CHF
807.00 M CHF
Jan 1, 2023
7.89 B CHF
191.00 M CHF
869.00 M CHF
Jan 1, 2024
6.74 B CHF
4.50 M CHF
193.00 M CHF
Jan 1, 2025
6.28 B CHF
135.00 M CHF
3.00 M CHF
Jan 1, 2026 (e)
6.55 B CHF
676.99 M CHF
233.92 M CHF
Jan 1, 2027 (e)
6.88 B CHF
710.51 M CHF
376.79 M CHF
Jan 1, 2028 (e)
7.17 B CHF
741.08 M CHF
485.77 M CHF
Jan 1, 2029 (e)
8.25 B CHF
852.16 M CHF
0.00 CHF

Swatch Group Income Statement, Balance Sheet, Cash Flow Statement

Last updated Aug 5, 2026, 8:47 PM
 
REVENUEB CHF
REVENUE GROWTH%
GROSS MARGIN%
GROSS INCOMEB CHF
EBITB CHF
EBIT MARGIN%
NET INCOMEB CHF
NET INCOME GROWTH%
DIV.CHF
DIV. GROWTH%
SHARESM
2014201520162017201820192020202120222023202420252026e2027e2028e2029e
8.718.457.557.998.488.245.607.317.507.896.746.286.556.887.178.25
2.99-2.96-10.635.776.08-2.74-32.1230.712.545.19-14.62-6.764.354.944.3015.00
78.8479.3479.2879.3281.1980.4075.9279.4282.5485.0883.1982.2082.2082.2082.2082.20
6.876.715.996.346.886.634.255.816.196.715.605.165.395.655.906.78
1.751.450.811.001.151.020.051.021.160.19–0.140.680.710.740.85
20.1217.1710.6612.5413.6212.410.9313.9615.442.420.062.1510.3210.3210.3310.33
1.381.090.570.730.850.73-0.050.770.810.870.19–0.230.380.49–
-27.95-21.32-47.2927.7015.28-13.61-106.99-1,600.005.497.68-77.79-98.457,666.6761.3728.99–
7.507.507.506.757.508.005.503.505.506.006.504.504.504.734.98–
11.11––-10.0011.116.67-31.25-36.3657.149.098.33-30.77–5.115.29–
54.3253.7760.4851.7051.7051.6251.7751.7951.8459.4851.9151.9351.9351.9351.9351.93
Details

Income Statement Key Figures

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Revenue and Revenue Growth

Revenue is the starting point of every income statement — it measures the total sales Swatch Group generates from its core business. Revenue growth (expressed as year-over-year percentage change) is one of the most important indicators of business momentum. Sustained growth above 10 % annually is generally considered strong, while declining revenue is a serious warning sign that demands investigation.

Gross Margin

Gross margin = (Revenue − Cost of Goods Sold) ÷ Revenue. It reveals what percentage of each dollar of revenue Swatch Group retains after direct production costs. High gross margins (above 50 %) are typical of asset-light businesses like software and brands, while capital-intensive industries like manufacturing often operate below 30 %. Compare Swatch Group's gross margin to industry peers and track it over time to spot improving or deteriorating pricing power.

EBIT and EBIT Margin

EBIT measures operating profit — what remains after subtracting all operating expenses (including R&D, sales, and administrative costs) from gross profit. The EBIT margin shows this as a percentage of revenue. Because it excludes interest and taxes, EBIT allows fair comparisons between companies with different debt levels and tax jurisdictions. A rising EBIT margin indicates improving operational efficiency.

Net Income and Earnings Per Share (EPS)

Net income is the company's final profit after all expenses, interest, and taxes. Dividing net income by the number of shares outstanding gives you EPS — the single most influential metric in stock valuation. Consistent EPS growth is the primary driver of long-term stock price appreciation. Always check whether EPS growth comes from genuine profit improvement or from share buybacks reducing the share count.

Shares Outstanding

The total number of shares Swatch Group has issued. A declining share count (through buybacks) boosts EPS and signals management confidence. A rising share count (through stock issuance) dilutes existing shareholders. Always monitor this number alongside EPS to get the full picture of per-share value creation.

Analyst Estimates

The projected figures represent consensus estimates from professional analysts. Compare these forecasts against Swatch Group's historical growth rates to assess whether expectations are realistic. A company that consistently beats consensus estimates tends to see its stock price rewarded over time, while repeated misses erode investor confidence.

Swatch Group stock margins

The Swatch Group margin analysis displays the gross margin, EBIT margin, as well as the profit margin of Swatch Group. The EBIT margin (EBIT/sales) indicates the percentage of sales that remains as operating profit. The profit margin shows the percentage of sales that remains for Swatch Group.

  • 3 Years

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Gross margin
EBIT margin
Profit margin
Details
Date
Gross margin
EBIT margin
Profit margin
Jan 1, 2021
79.42 %
13.96 %
10.46 %
Jan 1, 2022
82.54 %
15.44 %
10.76 %
Jan 1, 2023
85.08 %
2.42 %
11.02 %
Jan 1, 2024
83.19 %
0.07 %
2.87 %
Jan 1, 2025
82.20 %
2.15 %
0.05 %
Jan 1, 2026 (e)
82.20 %
10.33 %
3.57 %
Jan 1, 2027 (e)
82.20 %
10.33 %
5.48 %
Jan 1, 2028 (e)
82.20 %
10.33 %
6.77 %

Swatch Group Stock Revenue, EBIT, Earnings per Share

The Swatch Group earnings per share therefore indicates how much revenue Swatch Group has generated per share in a given period. The earnings before interest and taxes per share shows how much of the operating profit corresponds to each share. The earnings per share indicates how much of the profit belongs to each share.

  • 3 Years

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  • Max

Revenue per Share
EBIT per share
Earnings per Share
Details
Date
Revenue per Share
EBIT per share
Earnings per Share
Jan 1, 2021
141.19 CHF
19.71 CHF
14.77 CHF
Jan 1, 2022
144.67 CHF
22.34 CHF
15.57 CHF
Jan 1, 2023
132.61 CHF
3.21 CHF
14.61 CHF
Jan 1, 2024
129.75 CHF
0.09 CHF
3.72 CHF
Jan 1, 2025
120.93 CHF
2.60 CHF
0.06 CHF
Jan 1, 2026 (e)
126.26 CHF
13.04 CHF
4.51 CHF
Jan 1, 2027 (e)
132.51 CHF
13.68 CHF
7.26 CHF
Jan 1, 2028 (e)
138.21 CHF
14.27 CHF
9.36 CHF

Swatch Group business model & stock analysis

The Swatch Group AG is a leading global provider of watches and jewelry based in Switzerland. The company is known for its excellent quality and diverse range of products, and is renowned worldwide for its innovative and fashionable accessories. Today, the Swatch Group owns numerous subsidiaries and brands operating in different market segments, offering a wide range of products. Key factors for the company's global success include their focus on offering high-quality products at affordable prices and their commitment to innovation. The Swatch Group is one of the largest and most successful watch and jewelry companies in the world.

Swatch Group SWOT Analysis

Strengths

1. Strong brand portfolio: Swatch Group AG owns a diverse portfolio of well-established watch brands, including Swatch, Omega, Longines, Tissot, and others, providing a competitive advantage in the market.

2. Innovative technology and design: The company is known for its continuous focus on technological advancements and creative designs, allowing it to stay ahead in the industry.

3. Global presence and distribution network: Swatch Group has a wide geographical presence, with an extensive distribution network across multiple countries, enabling it to reach a large customer base.

Weaknesses

1. Dependence on traditional watches: Swatch Group's revenue heavily relies on sales of traditional wristwatches, which could be a weakness in a market where smartwatches and wearables are gaining popularity.

2. Vulnerable to economic fluctuations: As a luxury goods company, Swatch Group's performance can be affected by economic downturns, reducing consumer purchasing power for luxury items.

3. Manufacturing limitations: The company's manufacturing processes are complex and require skilled labor, making it difficult to quickly scale up production to meet increasing demand.

Opportunities

1. Growing demand for luxury products in emerging markets: Swatch Group can tap into the potential of expanding luxury goods markets in countries like China, India, and Brazil.

2. Diversification into smartwatches: The company can develop innovative smartwatches to capture a share of the growing market for wearable technology.

3. E-commerce and direct-to-consumer sales: Expanding online presence and selling directly to customers via e-commerce platforms can help Swatch Group reach a wider audience and increase profitability.

Threats

1. Intense competition: The watch industry is highly competitive, with numerous global and local players vying for market share, which can put pressure on Swatch Group's sales and profitability.

2. Counterfeit products: Swatch Group faces the risk of counterfeit watches, which not only impacts its brand image but also results in revenue loss.

3. Changing consumer preferences: Shifting consumer trends and preferences towards alternative fashion accessories or digital devices may pose a threat to the demand for traditional wristwatches.

Swatch Group Eulerpool Fair Value

Details

Fair Value Estimate

ⓘ

What Is Fair Value?

Fair value is an estimate of what a stock is truly "worth" based on its financial fundamentals, independent of the current market price. If the calculated fair value is above the current share price, the stock may be undervalued — and vice versa. This chart shows three different fair value approaches so you can cross-check them against each other.

Earnings-Based Fair Value

Calculated by multiplying the current earnings per share (EPS) by the average historical P/E ratio over a selected multi-year period. The smoothing over several years filters out temporary spikes or dips. If this fair value exceeds the market price, it suggests the stock is cheap relative to its earning power.

Example: Fair Value (Earnings) 2022 = EPS 2022 × Average P/E 2019–2021

Revenue-Based Fair Value

Derived by multiplying revenue per share by the average historical price-to-sales ratio. This method is particularly useful for companies with volatile or temporarily depressed earnings, as revenue tends to be more stable than profits. It answers: "At what price has the market historically valued each dollar of this company's sales?"

Example: Fair Value (Revenue) 2022 = Revenue per Share 2022 × Average P/S 2019–2021

Dividend-Based Fair Value

Calculated by dividing the dividend per share by the average historical dividend yield. This approach is most relevant for mature, consistently dividend-paying companies. If the resulting fair value is higher than the current price, it implies the stock offers a better yield than its historical average.

Example: Fair Value (Dividend) 2022 = Dividend per Share 2022 ÷ Average Yield 2019–2021

How to Use This Chart

When all three fair value lines converge above the current price, it strengthens the case that the stock is undervalued. When they diverge, investigate why — it may indicate a structural shift in margins, payout policy, or growth rate. The forward estimates on the right extend the analysis using projected fundamentals, helping you assess whether the current price already reflects future growth expectations.

Swatch Group historical P/E ratio, EBIT multiple, and P/S ratio

Swatch Group annual returns

Details

Annual Return

ⓘ

What This Chart Shows

This chart breaks down 's total annual return into two components: price return (gains or losses from stock price movement) and dividend return (income received from dividend payments). Together, they represent the total return an investor would have earned in each calendar year.

Price Return

Price return measures the percentage change in 's stock price from January 1st to December 31st of each year. Positive bars indicate the stock appreciated; negative bars show a decline. This is the component most investors focus on, but it tells only part of the story — especially for dividend-paying stocks.

Dividend Return

Dividend return represents the income generated from dividends paid during the year, expressed as a percentage of the starting stock price. While it may seem small in any single year (typically 1–4 % for established companies), dividends compound significantly over decades and have historically contributed roughly 40 % of total stock market returns.

What to Look For

Examine how many years showed positive vs. negative returns to gauge consistency. A stock with mostly positive years and small drawdowns suggests lower risk. Also compare 's annual returns to a benchmark index — consistently outperforming the market is a hallmark of a strong investment. Pay attention to the worst years: understanding downside risk is just as important as chasing upside potential.

Swatch Group shares outstanding

The number of shares of Swatch Group was 51.93 M in 2025. This indicates how many shares Swatch Group is divided into. Since shareholders are the owners of a company, each share represents a small portion of the company's ownership.

  • 3 Years

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  • Max

Number of stocks
Details
Date
Number of stocks
Jan 1, 2021
51.79 M Stocks
Jan 1, 2022
51.84 M Stocks
Jan 1, 2023
59.48 M Stocks
Jan 1, 2024
51.91 M Stocks
Jan 1, 2025
51.93 M Stocks
Jan 1, 2026 (e)
51.93 M Stocks
Jan 1, 2027 (e)
51.93 M Stocks
Jan 1, 2028 (e)
51.93 M Stocks

Swatch Group stock splits

In Swatch Group's history, there have been no stock splits.

Swatch Group Dividend History

33 years of dividend payments

YearAnnual DividendYoY ChangePayments
20264.50CHFYTD—1×
May 15, 20264.50CHF 0.0%1/1
20254.50CHF↓ 30.8%1×
May 23, 20254.50CHF↓ 30.8%1/1
20246.50CHF↑ 8.3%1×
20236.00CHF↑ 9.1%1×
20225.50CHF↑ 57.1%1×
20213.50CHF↓ 36.4%1×
20205.50CHF↓ 31.3%1×
20198.00CHF↑ 6.7%1×
20187.50CHF↑ 11.1%1×
20176.75CHF↓ 10.0%1×

Swatch Group dividend history and estimates

In 2025, Swatch Group paid a dividend amounting to 4.50 CHF. Dividend means that Swatch Group distributes a portion of its profits to its owners.

  • 3 Years

  • 5 Years

  • 10 Years

  • 25 Years

  • Max

Dividend
Details
Date
Dividend
Dividend (Estimate)
Jan 1, 2021
3.50 CHF
0.00 CHF
Jan 1, 2022
5.50 CHF
0.00 CHF
Jan 1, 2023
6.00 CHF
0.00 CHF
Jan 1, 2024
6.50 CHF
0.00 CHF
Jan 1, 2025
4.50 CHF
0.00 CHF
Jan 1, 2026
4.50 CHF
0.00 CHF
Jan 1, 2027 (e)
0.00 CHF
4.73 CHF
Jan 1, 2028 (e)
0.00 CHF
4.98 CHF

Swatch Group dividend payout ratio

In 2025, Swatch Group had a payout ratio of 7,789.93%. The payout ratio indicates the percentage of the company's profits that Swatch Group distributes as dividends.

  • 3 Years

  • 5 Years

  • 10 Years

  • 25 Years

  • Max

Payout ratio
Details
Date
Payout ratio
Jan 1, 2021
23.70 %
Jan 1, 2022
35.33 %
Jan 1, 2023
41.07 %
Jan 1, 2024
174.82 %
Jan 1, 2025
7,789.93 %
Jan 1, 2026 (e)
99.85 %
Jan 1, 2027 (e)
65.18 %
Jan 1, 2028 (e)
53.17 %

Current Swatch Group forecasts and price targets in August 2026

Analyst Price Targets 2026
Δ MOM Price Target
6.99 %
Buy
7.69 % (2)
Hold
19.23 % (5)
Sell
73.08 % (19)
12M Price Target
156.06
Last Price
183.80
Currency
CHF
12M Return Potential
-15.09 %
LTM Return
0 %

Swatch Group Analyst Rating Actions

DateFirmActionRatingReliability
11/21/2018
RBC Capital
RBC Capital
DowngradeOutperformPerform52
11/20/2018
RBC Capital
RBC Capital
DowngradeOutperformSector Perform52

Eulerpool Reliability Score (0–100): measures how often a firm’s bullish or bearish calls were directionally correct three months later, blended with the average return following its calls. Every rating we record is stored permanently and scores update continuously; firms with fewer than 3 measured calls are not scored yet.

Swatch Group Earnings Estimates & Surprises

DateEPS estimateEPS ActualRevenue EstimatePrice reactionQuarterly report
3/14/20247.08CHF-4.19 BCHF-2023 Q4
7/12/20236.88CHF-3.65 BCHF-2023 Q2
3/15/20239.63CHF-4.26 BCHF-2022 Q4
7/14/20225.79CHF-3.66 BCHF-2022 Q2
1/25/20227.33CHF-3.96 BCHF-2021 Q4
7/13/20213.08CHF-3.41 BCHF-2021 Q2
1/28/20215.61CHF-3.62 BCHF-2020 Q4
7/14/2020-2.71CHF-2.21 BCHF-2020 Q2
2/6/20205.97CHF-4.22 BCHF-2019 Q4
7/17/20198.27CHF-4.26 BCHF-2019 Q2

EESG©

Eulerpool ESG Scorecard© for the Swatch Group stock

73/100
99
Environment
99
Social
22
Governance
E

Environment

20
Scope 1 - Direct Emissions17,002
Scope 2 - Indirect emissions from purchased energy44,487
Scope 3 - Indirect emissions within the value chain1,218,000
Total CO₂ emissions61,489
CO₂ reduction strategy
Coal energy
Nuclear power
Animal experiments
Fur & Leather—
Pesticides—
Palm Oil—
Tobacco
Genetically modified organisms
Climate concept—
Sustainable forestry—
Recycling regulations
Environmentally friendly packaging
Hazardous substances
Fuel consumption and efficiency
Water consumption and efficiency
S

Social

20
Percentage of female employees49
Percentage of women in management—
Percentage of Asian employees—
Share of Asian management—
Percentage of Hispanic/Latino employees—
Hispano/Latino Management share—
Percentage of Black employees—
Black Management Share—
Percentage of white employees—
White Management Share—
Adult content
Alcohol
Weapons—
Firearms
Gambling
Military contracts
Human rights concept
Privacy concept—
Occupational health and safety
Catholic
G

Governance (Corporate Governance)

4
Environmental reporting
Stakeholder Engagement
Call Back Policies
Antitrust law

The Eulerpool ESG Scorecard© is the strictly copyrighted intellectual property of Eulerpool Research Systems. Any unauthorized use, imitation, or infringement will be actively pursued and may lead to significant legal consequences. For licenses, collaborations, or usage rights, please contact us directly via our contact form. Contact Form to us.

Swatch Group shareholder structure

% Name
1.95612%
Norges Bank Investment Management (NBIM)
Norges Bank Investment Management (NBIM)
1.81394%
The Vanguard Group, Inc.
The Vanguard Group, Inc.
1.58579%
UBS Asset Management (Switzerland)
UBS Asset Management (Switzerland)
1.21233%
Hermes Investment Management Ltd.
Hermes Investment Management Ltd.
1.14673%
UBS Fund Management (Switzerland) AG
UBS Fund Management (Switzerland) AG
1.12345%
Zürcher Kantonalbank (Asset Management)
Zürcher Kantonalbank (Asset Management)
...

Swatch Group Beneficial Ownership Filings (SEC 13D/G)

Free Float
95.8%
Float Shares
-
Shares Outstanding
-

Swatch Group Executives and Management Board

24 members · avg. age 78 · 21 % women

GH

Mr. Georges Hayek

President of the Executive Group Management Board, Chief Executive Officer, Member of the Board of Directors · since 2003

5.00 M CHF

Management

TK

Dr. Thierry Kenel

Chief Financial Officer, Member of the Executive Group Management Board

–
LM

Mr. Lionel Marca

Vice President - Operations Blancpain and Head of Manufacturing, Swatch Group Watch Prestige Brands, Member of the Extended Group Management Board

–
DE

Mr. Daniel Everts

Co-Chief Legal Officer Corporate and Industry, Member of the Extended Group Management Board

–
MK

Ms. Mireille Koenig

Co-Chief Legal Officer Brands, Member of the Extended Group Management Board

–
JM

Mrs. Jennifer Meyer-Kluge

Company Secretary

–

Board of Directors

NH

Dr. Nayla Hayek

Chairwoman of the Board of Director · since 1995

3.24 M CHF
ET

Mr. Ernst Tanner (78)

Vice Chairman of the Board of Director · since 1995

160,998.00 CHF
DA

Ms. Daniela Aeschlimann

Member of the Board of Directors

155,984.00 CHF
PN

Prof. Dr. H.C. Claude Nicollier

Member of the Board of Director

150,947.00 CHF
JR

Dr. Jean-Pierre Roth (78)

Member of the Board of Director

150,947.00 CHF
MH

Dr. Marc Hayek

Member of the Executive Group Management Board, Member of the Board of Directors · since 2002

84,487.00 CHF

Swatch Group Supply Chain

Swatch Group Supply Chain

Correlation: how closely stock prices move together

Same directionNo relationOpposite
30 companies
#NameTrend
1
PVH
Supplier·Customer·Textiles, Apparel & Luxury Goods·US
0.56
0.62
0.78
0.92
0.48
0.82
2
Soundwill
Supplier·Real Estate Management & Development·HK
-0.31
-0.36
0.20
0.73
0.69
0.80
3
Dufry
Supplier·Customer·Specialty Retail·CH
0.23
0.58
0.70
0.88
0.60
0.73
4
Luk Fook Intl
Customer·Specialty Retail·HK
-0.51
-0.16
0.38
0.63
0.63
0.68
5
VRG
Customer·Textiles, Apparel & Luxury Goods·PL
-0.94
-0.37
-0.01
0.35
0.01
0.65
#NameTrend
1
Cortina
Customer·Specialty Retail·SG
0.83
-0.11
-0.55
-0.30
-0.43
—
2
Wirecard
Supplier·N/A·DE
0.82
0.42
0.59
0.83
—
—
3
PT Sona Topas Tourism Industry
Customer·ID
0.30
0.34
-0.55
-0.74
—
—
4
Serial System
Customer·Electronic Equipment, Instruments & Components·SG
0.05
0.39
-0.49
-0.56
-0.13
—
5
Maxi Cash Financial Svcs
Customer·Specialty Retail·SG
-0.02
0.18
0.14
0.55
0.59
—

Frequently asked questions about Swatch Group

Swatch Group AG is a Swiss company with a diverse business model. They are primarily engaged in the production and distribution of watches and jewelry. With its brand portfolio, including renowned brands like Omega, Longines, and Tissot, Swatch Group aims to cater to various market segments. The company takes pride in its vertically integrated approach, encompassing everything from sourcing raw materials to manufacturing components, assembling watches, and ultimately marketing and distributing them worldwide. This comprehensive business model allows Swatch Group AG to maintain quality control, foster innovation, and seize opportunities across different price points and consumer preferences.

Swatch Group AG, a renowned Swiss company, primarily operates in the watchmaking and luxury goods industries. With a rich heritage dating back to 1983, Swatch Group AG has become a prominent player in the global horology market, offering a diverse range of timepieces across various price segments. The company is internationally recognized for its iconic watch brands like Swatch, Omega, Tissot, and Longines, which cater to different market segments and preferences. Swatch Group AG's strong presence in the watch industry allows it to leverage its expertise, innovation, and craftsmanship to consistently deliver high-quality timepieces that appeal to a wide customer base.

The main competitors of Swatch Group AG in the market include luxury watch brands such as Rolex, LVMH (Louis Vuitton Moet Hennessy), Richemont Group (Cartier, Jaeger-LeCoultre), and Citizen Watch Co. These companies compete with Swatch Group AG in the high-end watch market, offering their own range of premium timepieces, innovative designs, and exceptional craftsmanship. Swatch Group AG, with its well-known brands like Omega, Tissot, and Longines, stands strong against such competition, continually striving to maintain its position as a leading player in the luxury watch industry.

Swatch Group AG is a renowned Swiss watchmaking company with a rich history and background. Founded in 1983 by Nicolas G. Hayek, it emerged from the merger of ASUAG and SSIH. The Swatch Group is now a leading player in the global watch industry, boasting an impressive portfolio of brands, including Swatch, Omega, Longines, Tissot, and many more. With a commitment to innovation, precision, and craftsmanship, Swatch Group AG has positioned itself as a pioneer in the watchmaking world. Over the years, the company has consistently delivered exceptional timepieces, earning a stellar reputation among watch enthusiasts worldwide.

Swatch Group AG, a renowned Swiss company, has achieved numerous significant milestones throughout its history. Some notable achievements include the introduction of their revolutionary Swatch watch in 1983, which redefined the concept of Swiss watches by combining high-quality craftsmanship with affordable prices. Additionally, the company successfully acquired prestigious watch brands such as Omega, Breguet, and Longines, strengthening their position in the luxury timepiece market. In recent years, Swatch Group AG focused on technological advancements and innovation, introducing smartwatches under their Tissot and Swatch brand names. These milestones have solidified Swatch Group AG's reputation as a leading player in the global watch industry.

Swatch Group AG is primarily present in Switzerland, its home country, along with a strong presence in various countries and regions worldwide. The company has a significant presence in key European markets such as Germany, France, Italy, and the United Kingdom. Swatch Group AG also has a substantial presence in Asia, particularly China and Japan, where it has established a strong market presence. Additionally, the company has expanded its operations in North America, including the United States and Canada, as part of its global growth strategy.

The Swatch Group AG represents a strong set of values and corporate philosophy. With a focus on innovation, this renowned company is driven by its core principles of quality, creativity, and reliability. Swatch Group AG strives to deliver exceptional timepieces that combine Swiss craftsmanship with cutting-edge technology. The company's dedication to excellence is evident in its wide range of renowned watch brands, including Swatch, Tissot, Omega, and Longines. By constantly pushing boundaries and embracing a forward-thinking mindset, Swatch Group AG continues to solidify its position as a global leader in the watchmaking industry.

Analysts currently set an average price target of 152.82 CHF for the Swatch Group stock (median: 156.06 CHF), implying -16.9 % versus the latest price. The consensus is based on 26 analyst ratings.

Swatch Group Analyst Price Targets 2026

26 analysts currently rate the Swatch Group stock: 2 recommend buying, 8 holding and 16 selling. For 2026, analysts expect Swatch Group to generate revenue of 6.55 B CHF and earnings per share of 4.50 CHF.

Swatch Group Analyst Price Targets 2026

Converted at the current exchange rate, the Swatch Group share trades at 193.25 EUR (180.30 CHF).

The Swatch Group share (UHR.SW) is listed on 7 stock exchanges, including: Frankfurt (UHR.F), München (UHR.MU), Düsseldorf (UHR.DU), Hamburg (UHR.HM), London (0QJV.L), SIX (Zürich) (UHR.SW).

The Swatch Group AG is a leading company in the watch industry based in Biel, Switzerland. The company was founded in 1983 and has since grown into a multinational corporation. The Swatch Group operates in more than 50 countries worldwide and employs over 36,000 employees. The business model of the Swatch Group is primarily focused on the production and sale of watches of all kinds. The group is divided into various divisions, all of which offer different brands and products. The company's most well-known brands are Omega, Blancpain, Breguet, Longines, Tissot, Swatch, and Harry Winston. The Swatch Group offers a wide range of watches for various target groups, from affordable Swatch models to expensive luxury watches from Omega or Harry Winston. Each brand has its own style and features that make up its unique image and branding. The group is also involved in the production of watch movements and components and supplies these parts to other watch manufacturers. The company takes pride in the fact that all of its watches are made in Switzerland and meet the industry's strict quality standards. Another division of the Swatch Group is the retail segment. The company operates thousands of retail stores worldwide where its watches are sold. Additionally, the company operates sales outlets in duty-free stores at airports and aboard cruise ships. The group is also active in the jewelry industry and offers a wide range of bracelets, necklaces, and earrings set with diamonds and other gemstones. These jewelry pieces are offered by brands such as Harry Winston and Omega. The Swatch Group has also specialized in the sports industry and offers a wide range of sports watches for various sports such as diving, golfing, running, and skiing. These watches often have special features such as stride length and heart rate measurement. Overall, the Swatch Group AG has become a preferred watch manufacturer in recent years and has a very successful history. Through the production and distribution of watches and industry components, as well as expansion into other markets, the company is able to meet the needs of customers worldwide. The wide range of brands and products allows the Swatch Group to cater to different target groups and price ranges and increase its presence in the global market.

The expected revenue of Swatch Group is 6.55 B CHF. This figure is based on current financial data and reflects the company's business performance.

The expected profit of Swatch Group is 233.92 M CHF. The net profit reflects the company's profitability after deducting all expenses.

The price-to-earnings ratio (P/E) of Swatch Group is currently 40.03. The P/E ratio compares the current share price to the earnings per share and helps investors assess the valuation of the Swatch Group stock.

The price-to-sales ratio (P/S) of Swatch Group is currently 1.43. The P/S ratio compares the market capitalization to the annual revenue and serves as a valuation metric for the Swatch Group stock.

The Eulerpool Quality Score for Swatch Group is 2/10.

The ISIN of Swatch Group is CH0012255151. The ISIN (International Securities Identification Number) is a globally unique identifier for securities.

The WKN of Swatch Group is 865126. The WKN (Wertpapierkennnummer) is a six-digit German security identification number.

The ticker of Swatch Group is UHR.SW. The ticker symbol is used to trade Swatch Group shares on the stock exchange.

Over the past 12 months, Swatch Group paid a dividend of 4.50 CHF . This corresponds to a dividend yield of about 2.50 %. For the coming 12 months, Swatch Group is expected to pay a dividend of 4.73 CHF.

The current dividend yield of Swatch Group is 2.50 %.

Swatch Group pays a dividend, distributed in the months of , , , .

Swatch Group paid dividends every year for the past 32 years.

For the upcoming 12 months, dividends amounting to 4.73 CHF are expected. This corresponds to a dividend yield of 2.62 %.

Swatch Group is assigned to the 'Cyclical consumption' sector.

To receive the latest dividend of Swatch Group from amounting to 4.5 CHF, you needed to have the stock in your portfolio before the ex-date on .

The last dividend was paid out on .

In the year 2025, Swatch Group distributed 6.5 CHF as dividends.

The dividends of Swatch Group are distributed in CHF.

All fundamentals and in-depth analysis of Swatch Group

Our stock analysis for Swatch Group stock includes important financial indicators such as revenue, profit, P/E ratio, P/S ratio, EBIT, as well as information on dividends. We also assess aspects such as stocks, market capitalization, debt, equity, and liabilities of Swatch Group. If you are looking for more detailed information on these topics, we offer comprehensive analyses on our subpages.

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