goeasy (GSY.TO) Stock Price

goeasy Price

TSX·CLOSED
47.62CAD-1.22 (-2.53 %)
Market closed

Revenue has compounded at 15.0% per year over the past 19 years to 1.70 B CAD. Earnings per share have grown at 17.7% per year over the last 18 years. goeasy's net margin stands at -10.5%, down from 29.6% several years earlier. goeasy currently offers a dividend yield of about 12.26%. The dividend has grown at 18.3% per year over the past 19 years. Analysts set a median price target of 204.00 CAD, implying 328.4% above the current price. Of 14 analysts, 10 rate the stock a buy — an overall Buy consensus. The stock trades about 67% above its 52-week low.

goeasy stock price

Volume
Ex-Dividend
Details

Stock Price

How to Read This Chart

This chart tracks the historical stock price of goeasy over time. You can switch between daily, weekly, and monthly views and select custom time ranges — from a single day to the full available history. Use the toggle to view price changes in absolute currency terms or as a percentage change relative to the starting date.

Total Return vs. Price Return

The "Total Return" toggle includes reinvested dividends on top of the pure price movement. This is critical because dividends can account for a significant portion of long-term returns. Historically, roughly 40 % of the S&P 500's total return has come from dividends. Always compare total return when evaluating a stock's real performance against a benchmark.

Intraday Price Data

When viewing a one-day time frame, the chart displays real-time intraday price movements. This is useful for observing how goeasy stock reacts to market openings, earnings releases, or breaking news throughout the trading session.

What to Look For

Look for long-term trends (sustained upward or downward movements over months and years), support and resistance levels (price zones where the stock repeatedly bounces or reverses), and volatility (how much the price fluctuates day to day). Comparing goeasy's price chart to a market index like the S&P 500 can reveal whether the stock is outperforming or underperforming the broader market.

goeasy Stock Price History
Dategoeasy Price
7/31/202647.62 CAD
7/30/202648.84 CAD
7/29/202649.95 CAD
7/27/202650.08 CAD
7/23/202647.09 CAD
7/22/202649.62 CAD
7/21/202649.75 CAD
7/20/202648.45 CAD
7/17/202650.96 CAD
7/16/202650.71 CAD
7/15/202650.65 CAD
7/14/202648.18 CAD
7/13/202647.35 CAD
7/10/202647.26 CAD
7/9/202645.03 CAD
7/8/202643.76 CAD
7/7/202644.73 CAD
7/6/202645.71 CAD
7/3/202647.42 CAD
7/2/202649.30 CAD
6/30/202643.50 CAD
6/29/202641.96 CAD
6/26/202640.08 CAD
6/25/202641.14 CAD
6/24/202641.83 CAD
6/23/202639.80 CAD
6/22/202641.25 CAD
6/19/202641.52 CAD
6/18/202640.71 CAD
6/17/202640.63 CAD
6/16/202639.16 CAD
6/15/202639.79 CAD
6/12/202639.40 CAD
6/11/202636.38 CAD
6/10/202637.97 CAD
6/9/202637.75 CAD
6/8/202638.69 CAD
6/5/202639.31 CAD
6/4/202640.01 CAD
6/3/202638.84 CAD
6/2/202640.40 CAD
6/1/202641.85 CAD
5/29/202640.50 CAD
5/28/202640.80 CAD
5/27/202637.65 CAD
5/26/202635.59 CAD
5/25/202635.56 CAD
5/22/202635.62 CAD
5/21/202635.30 CAD
5/20/202636.20 CAD
5/19/202632.59 CAD
5/15/202629.99 CAD
5/14/202628.50 CAD
5/13/202629.42 CAD
5/12/202630.99 CAD
5/11/202630.80 CAD
5/8/202632.99 CAD
5/7/202632.88 CAD
5/6/202632.64 CAD
5/5/202631.68 CAD
5/4/202632.03 CAD
5/1/202632.54 CAD
4/30/202634.01 CAD
4/29/202633.51 CAD
4/28/202631.69 CAD
4/27/202631.03 CAD
4/24/202631.66 CAD
4/23/202631.95 CAD
4/22/202632.68 CAD
4/21/202632.59 CAD
4/20/202632.13 CAD
4/17/202632.54 CAD
4/16/202633.13 CAD
4/15/202632.90 CAD
4/14/202633.53 CAD
4/13/202631.52 CAD
4/10/202631.37 CAD
4/9/202631.94 CAD
4/8/202632.49 CAD
4/7/202632.79 CAD
4/6/202635.11 CAD
4/2/202634.87 CAD
4/1/202637.36 CAD
3/31/202638.23 CAD
3/30/202636.37 CAD
3/27/202636.42 CAD
3/26/202638.20 CAD
3/25/202639.76 CAD
3/24/202639.94 CAD
3/23/202638.82 CAD
3/20/202635.95 CAD
3/19/202635.54 CAD
3/18/202638.07 CAD
3/17/202638.24 CAD
3/16/202633.80 CAD
3/13/202635.72 CAD
3/12/202635.02 CAD
3/11/202640.67 CAD
3/10/202649.72 CAD
3/9/202649.72 CAD
3/6/202647.16 CAD
3/5/202648.35 CAD
3/4/202647.44 CAD
3/3/202645.64 CAD
3/2/202645.68 CAD
2/27/202646.20 CAD
2/26/202647.43 CAD
2/25/202647.45 CAD
2/24/202647.67 CAD
2/23/202646.64 CAD
2/20/202650.56 CAD
2/19/202650.82 CAD
2/18/202652.50 CAD
2/17/202653.00 CAD
2/13/202652.31 CAD
2/12/202652.30 CAD
2/11/202652.19 CAD
2/10/202655.21 CAD
2/9/202655.94 CAD
2/6/202656.52 CAD
2/5/202655.22 CAD
2/4/202655.52 CAD
2/3/202654.42 CAD
2/2/202655.87 CAD
1/30/202653.84 CAD
1/29/202653.98 CAD
1/28/202655.44 CAD
1/27/202655.19 CAD
1/26/202655.21 CAD
1/23/202655.58 CAD
1/22/202655.77 CAD
1/21/202655.70 CAD
1/20/202654.81 CAD
1/19/202655.52 CAD
1/16/202657.78 CAD
1/15/202657.52 CAD
1/14/202657.00 CAD
1/13/202657.84 CAD
1/12/202659.10 CAD
1/9/202659.69 CAD
1/8/202658.52 CAD
1/7/202657.62 CAD
1/6/202658.89 CAD
1/5/202657.01 CAD
1/2/202656.57 CAD
12/31/202556.49 CAD
12/30/202556.11 CAD
12/29/202556.48 CAD
12/24/202556.48 CAD
12/23/202556.15 CAD
12/22/202556.73 CAD
12/19/202556.67 CAD
12/18/202554.63 CAD
12/17/202554.08 CAD
12/16/202554.68 CAD
12/15/202553.19 CAD
12/12/202552.62 CAD
12/11/202553.32 CAD
12/10/202554.06 CAD
12/9/202553.38 CAD
12/8/202553.18 CAD
12/5/202553.05 CAD
12/4/202553.86 CAD
12/3/202555.52 CAD
12/2/202555.54 CAD
12/1/202559.03 CAD
11/28/202560.24 CAD
11/27/202558.56 CAD
11/26/202556.89 CAD
11/25/202555.40 CAD
11/24/202554.40 CAD
11/21/202553.54 CAD
11/20/202550.69 CAD
11/19/202551.50 CAD
11/18/202552.06 CAD
11/17/202551.60 CAD
11/14/202552.90 CAD
11/13/202553.10 CAD
11/12/202555.05 CAD
11/11/202554.94 CAD
11/10/202554.45 CAD
11/7/202555.71 CAD
11/6/202557.77 CAD
11/5/202569.60 CAD
11/4/202571.60 CAD
11/3/202572.26 CAD
10/31/202572.57 CAD
10/30/202571.90 CAD
10/29/202572.63 CAD
10/28/202573.81 CAD
10/27/202573.41 CAD
10/24/202571.71 CAD
10/23/202570.08 CAD
10/22/202568.64 CAD
10/21/202569.26 CAD
10/20/202568.72 CAD
10/17/202568.59 CAD
10/16/202570.30 CAD
10/15/202568.68 CAD
10/14/202568.30 CAD
10/10/202568.11 CAD
10/9/202568.93 CAD
10/8/202569.74 CAD
10/7/202570.35 CAD
10/6/202570.99 CAD
10/3/202571.05 CAD
10/2/202572.56 CAD
10/1/202572.47 CAD
9/30/202574.60 CAD
9/29/202574.41 CAD
9/26/202574.87 CAD
9/25/202576.19 CAD
9/24/202576.86 CAD
9/23/202575.15 CAD
9/22/202579.32 CAD
9/19/202588.00 CAD
9/18/202587.97 CAD
9/17/202587.23 CAD
9/16/202589.71 CAD
9/15/202590.02 CAD
9/12/202589.26 CAD
9/11/202589.90 CAD
9/10/202590.09 CAD
9/9/202589.95 CAD
9/8/202591.58 CAD
9/5/202592.31 CAD
9/4/202592.41 CAD
9/3/202591.55 CAD
9/2/202589.48 CAD
8/29/202591.67 CAD
8/28/202592.37 CAD
8/27/202591.55 CAD
8/26/202590.49 CAD
8/25/202590.21 CAD
8/22/202589.99 CAD
8/21/202588.04 CAD
8/20/202587.63 CAD
8/19/202588.07 CAD
8/18/202588.85 CAD
8/15/202587.93 CAD
8/14/202589.19 CAD
8/13/202590.15 CAD
8/12/202590.37 CAD
8/11/202588.90 CAD
8/8/202586.33 CAD
8/7/202587.70 CAD
8/6/202580.03 CAD
8/5/202580.24 CAD
Access this data via the Eulerpool API

goeasy Revenue, EBIT, Net Income

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  • Max

Revenue
EBIT
Net Income
Details
Date
Revenue
EBIT
Net Income
Jan 1, 2021
826.72 M CAD
393.43 M CAD
244.94 M CAD
Jan 1, 2022
1.02 B CAD
332.41 M CAD
140.16 M CAD
Jan 1, 2023
1.25 B CAD
476.52 M CAD
247.90 M CAD
Jan 1, 2024
1.52 B CAD
609.66 M CAD
283.11 M CAD
Jan 1, 2025
1.70 B CAD
937.40 M CAD
-178.37 M CAD
Jan 1, 2026 (e)
1.59 B CAD
1.01 B CAD
-70.85 M CAD
Jan 1, 2027 (e)
1.61 B CAD
1.02 B CAD
88.76 M CAD
Jan 1, 2028 (e)
1.74 B CAD
1.10 B CAD
182.52 M CAD

goeasy Income Statement, Balance Sheet, Cash Flow Statement

Last updated Aug 4, 2026, 4:45 PM
 
REVENUEB CAD
REVENUE GROWTH%
GROSS MARGIN%
GROSS INCOMEB CAD
EBITB CAD
EBIT MARGIN%
NET INCOMEM CAD
NET INCOME GROWTH%
DIV.CAD
DIV. GROWTH%
SHARESM
20132014201520162017201820192020202120222023202420252026e2027e2028e
0.220.260.300.350.400.510.610.650.831.021.251.521.701.591.611.74
9.5518.8117.3714.1415.5626.1820.367.0626.6923.3722.6721.8411.36-6.251.457.56
45.4147.8851.6455.3355.6160.8765.1965.8067.9269.4868.0868.8868.9368.9368.9368.93
0.100.120.160.190.220.310.400.430.560.710.851.051.171.101.111.20
0.020.030.050.060.090.170.250.220.390.330.480.610.941.011.021.10
11.0113.1315.7917.8721.7032.6140.7233.1347.5832.5838.0839.9955.2563.2163.1763.17
14.0019.0023.0031.0036.0053.0064.00136.00244.00140.00247.00283.00-178.00-70.0088.00182.00
27.2735.7121.0534.7816.1347.2220.75112.5079.41-42.6276.4314.57-162.90-60.67-225.71106.82
0.340.340.400.500.720.901.241.802.643.643.844.685.847.018.4110.09
17.6525.0044.0025.0037.7845.1646.6737.885.4921.8724.7920.0319.9719.98
13.7914.0114.0313.4915.4916.0816.0915.6916.8316.7517.2117.3816.5416.5416.5416.54
Details

Income Statement Key Figures

Revenue and Revenue Growth

Revenue is the starting point of every income statement — it measures the total sales goeasy generates from its core business. Revenue growth (expressed as year-over-year percentage change) is one of the most important indicators of business momentum. Sustained growth above 10 % annually is generally considered strong, while declining revenue is a serious warning sign that demands investigation.

Gross Margin

Gross margin = (Revenue − Cost of Goods Sold) ÷ Revenue. It reveals what percentage of each dollar of revenue goeasy retains after direct production costs. High gross margins (above 50 %) are typical of asset-light businesses like software and brands, while capital-intensive industries like manufacturing often operate below 30 %. Compare goeasy's gross margin to industry peers and track it over time to spot improving or deteriorating pricing power.

EBIT and EBIT Margin

EBIT measures operating profit — what remains after subtracting all operating expenses (including R&D, sales, and administrative costs) from gross profit. The EBIT margin shows this as a percentage of revenue. Because it excludes interest and taxes, EBIT allows fair comparisons between companies with different debt levels and tax jurisdictions. A rising EBIT margin indicates improving operational efficiency.

Net Income and Earnings Per Share (EPS)

Net income is the company's final profit after all expenses, interest, and taxes. Dividing net income by the number of shares outstanding gives you EPS — the single most influential metric in stock valuation. Consistent EPS growth is the primary driver of long-term stock price appreciation. Always check whether EPS growth comes from genuine profit improvement or from share buybacks reducing the share count.

Shares Outstanding

The total number of shares goeasy has issued. A declining share count (through buybacks) boosts EPS and signals management confidence. A rising share count (through stock issuance) dilutes existing shareholders. Always monitor this number alongside EPS to get the full picture of per-share value creation.

Analyst Estimates

The projected figures represent consensus estimates from professional analysts. Compare these forecasts against goeasy's historical growth rates to assess whether expectations are realistic. A company that consistently beats consensus estimates tends to see its stock price rewarded over time, while repeated misses erode investor confidence.

goeasy stock margins

The goeasy margin analysis displays the gross margin, EBIT margin, as well as the profit margin of goeasy. The EBIT margin (EBIT/sales) indicates the percentage of sales that remains as operating profit. The profit margin shows the percentage of sales that remains for goeasy.
  • 3 Years

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Gross margin
EBIT margin
Profit margin
Details
Date
Gross margin
EBIT margin
Profit margin
Jan 1, 2021
67.92 %
47.59 %
29.63 %
Jan 1, 2022
69.48 %
32.61 %
13.75 %
Jan 1, 2023
68.12 %
38.12 %
19.83 %
Jan 1, 2024
68.91 %
40.02 %
18.59 %
Jan 1, 2025
68.90 %
55.25 %
-10.51 %
Jan 1, 2026 (e)
68.90 %
63.20 %
-4.46 %
Jan 1, 2027 (e)
68.90 %
63.20 %
5.50 %
Jan 1, 2028 (e)
68.90 %
63.20 %
10.52 %

goeasy Stock Revenue, EBIT, Earnings per Share

The goeasy earnings per share therefore indicates how much revenue goeasy has generated per share in a given period. The earnings before interest and taxes per share shows how much of the operating profit corresponds to each share. The earnings per share indicates how much of the profit belongs to each share.
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  • Max

Revenue per Share
EBIT per share
Earnings per Share
Details
Date
Revenue per Share
EBIT per share
Earnings per Share
Jan 1, 2021
49.11 CAD
23.37 CAD
14.55 CAD
Jan 1, 2022
60.84 CAD
19.84 CAD
8.37 CAD
Jan 1, 2023
72.65 CAD
27.69 CAD
14.41 CAD
Jan 1, 2024
87.63 CAD
35.07 CAD
16.29 CAD
Jan 1, 2025
102.59 CAD
56.67 CAD
-10.78 CAD
Jan 1, 2026 (e)
91.58 CAD
60.77 CAD
-4.08 CAD
Jan 1, 2027 (e)
92.88 CAD
61.64 CAD
5.11 CAD
Jan 1, 2028 (e)
99.94 CAD
66.32 CAD
10.51 CAD

goeasy business model & stock analysis

GoEasy Ltd is a Canadian company that has been in existence since 1990 and is headquartered in Mississauga, Ontario. The company is divided into several business divisions and offers a variety of financial services and products. In 2001, the company opened its first branch and began offering a wider range of financial services. Today, GoEasy Ltd is known as a trusted and innovative company, providing its customers with easy and convenient financial solutions. The services offered by GoEasy Ltd include unsecured loans, installment loans, long-term loans, and other loan options. These services are ideal for individuals with low income or poor credit, as GoEasy Ltd is known to accept loan applications from people who have been rejected by traditional banks. GoEasy Ltd also has a large network of branches in Canada. The branches offer personal financial products, including mortgages, loans, bank accounts, insurance, and more. Another business division of GoEasy Ltd is Easyhome, which is known in Canada as a leading retailer of furniture, appliances, electronics, and other household goods. Easyhome operates over 160 retail stores across Canada and offers products for purchase or rent. This makes it an affordable option for people with low income who cannot or do not want to buy furnishings. In addition to Easyhome, GoEasy Ltd also operates the e-commerce shop Easyfinancial. Here, customers throughout Canada can apply for loans online and pay outstanding bills. The online shop is easy to use and provides a fast, simple, and reliable way to obtain financial products. Another important business area of GoEasy Ltd is collaborating with merchants and auto dealers to provide loans aimed at vehicle financing. GoAuto Finance makes it easier for buyers to purchase a vehicle by offering various financing options. GoEasy Ltd operates in many business areas - from financial products and online shops to major retailers and auto dealers. The company has become a key player in the Canadian financial market over the past few decades, offering its customers a wide range of products and services. Overall, GoEasy Ltd's business model is focused on providing simple and affordable financial products that are accessible to a large target audience. The company has become a key player in the Canadian financial market over the past few decades and is expected to continue growing in the future.

goeasy SWOT Analysis

Strengths

Goeasy Ltd has a strong market presence and brand recognition, which contributes to its competitive advantage. The company's diversified business segments, including non-prime consumer lending, leasing, and furniture retailing, provide a solid foundation for revenue growth and profitability. Goeasy's customer-centric approach and focus on enhancing customer experience have resulted in a loyal customer base. Additionally, the company's robust risk management practices help mitigate potential credit risk.

Weaknesses

One of the weaknesses of Goeasy Ltd is its dependency on external funding sources to support its lending activities. This reliance on external sources, including banks, securitization, and credit facilities, exposes the company to changing market conditions and potential liquidity risks. Furthermore, the company faces regulatory compliance challenges in the highly regulated financial services industry, which can create additional operational and legal risks.

Opportunities

Goeasy Ltd has an opportunity to capitalize on the growing demand for non-prime consumer lending, particularly among individuals with limited access to traditional credit facilities. By expanding its product offerings and leveraging technology, the company can further penetrate this underserved market and gain a larger market share. Furthermore, strategic partnerships with retailers and manufacturers can provide avenues for expansion into new geographical regions and customer segments.

Threats

The volatile economic environment, including fluctuations in interest rates and unemployment levels, poses a significant threat to Goeasy Ltd. These macroeconomic factors can impact consumer spending and loan repayment ability, potentially leading to higher delinquency rates and credit losses. Moreover, intense competition within the sector from both traditional financial institutions and fintech disruptors increases the risk of market share erosion and margin pressure for the company.

goeasy Eulerpool Fair Value

Details

Fair Value Estimate

What Is Fair Value?

Fair value is an estimate of what a stock is truly "worth" based on its financial fundamentals, independent of the current market price. If the calculated fair value is above the current share price, the stock may be undervalued — and vice versa. This chart shows three different fair value approaches so you can cross-check them against each other.

Earnings-Based Fair Value

Calculated by multiplying the current earnings per share (EPS) by the average historical P/E ratio over a selected multi-year period. The smoothing over several years filters out temporary spikes or dips. If this fair value exceeds the market price, it suggests the stock is cheap relative to its earning power.

Example: Fair Value (Earnings) 2022 = EPS 2022 × Average P/E 2019–2021

Revenue-Based Fair Value

Derived by multiplying revenue per share by the average historical price-to-sales ratio. This method is particularly useful for companies with volatile or temporarily depressed earnings, as revenue tends to be more stable than profits. It answers: "At what price has the market historically valued each dollar of this company's sales?"

Example: Fair Value (Revenue) 2022 = Revenue per Share 2022 × Average P/S 2019–2021

Dividend-Based Fair Value

Calculated by dividing the dividend per share by the average historical dividend yield. This approach is most relevant for mature, consistently dividend-paying companies. If the resulting fair value is higher than the current price, it implies the stock offers a better yield than its historical average.

Example: Fair Value (Dividend) 2022 = Dividend per Share 2022 ÷ Average Yield 2019–2021

How to Use This Chart

When all three fair value lines converge above the current price, it strengthens the case that the stock is undervalued. When they diverge, investigate why — it may indicate a structural shift in margins, payout policy, or growth rate. The forward estimates on the right extend the analysis using projected fundamentals, helping you assess whether the current price already reflects future growth expectations.

goeasy historical P/E ratio, EBIT multiple, and P/S ratio

goeasy annual returns

Details

Annual Return

What This Chart Shows

This chart breaks down 's total annual return into two components: price return (gains or losses from stock price movement) and dividend return (income received from dividend payments). Together, they represent the total return an investor would have earned in each calendar year.

Price Return

Price return measures the percentage change in 's stock price from January 1st to December 31st of each year. Positive bars indicate the stock appreciated; negative bars show a decline. This is the component most investors focus on, but it tells only part of the story — especially for dividend-paying stocks.

Dividend Return

Dividend return represents the income generated from dividends paid during the year, expressed as a percentage of the starting stock price. While it may seem small in any single year (typically 1–4 % for established companies), dividends compound significantly over decades and have historically contributed roughly 40 % of total stock market returns.

What to Look For

Examine how many years showed positive vs. negative returns to gauge consistency. A stock with mostly positive years and small drawdowns suggests lower risk. Also compare 's annual returns to a benchmark index — consistently outperforming the market is a hallmark of a strong investment. Pay attention to the worst years: understanding downside risk is just as important as chasing upside potential.

goeasy shares outstanding

The number of shares of goeasy was 16.54 M in 2025. This indicates how many shares goeasy is divided into. Since shareholders are the owners of a company, each share represents a small portion of the company's ownership.
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  • Max

Number of stocks
Details
Date
Number of stocks
Jan 1, 2021
16.83 M Stocks
Jan 1, 2022
16.75 M Stocks
Jan 1, 2023
17.21 M Stocks
Jan 1, 2024
17.38 M Stocks
Jan 1, 2025
16.54 M Stocks
Jan 1, 2026 (e)
16.54 M Stocks
Jan 1, 2027 (e)
16.54 M Stocks
Jan 1, 2028 (e)
16.54 M Stocks

goeasy stock splits

In goeasy's history, there have been no stock splits.

goeasy Dividend History

22 years of dividend payments · 11 consecutive increases

YearAnnual DividendYoY ChangePayments
20255.84CAD 24.8%
Mar 28, 20251.46CAD 24.8%1/4
Jun 27, 20251.46CAD 0.0%2/4
Sep 26, 20251.46CAD 0.0%3/4
Dec 24, 20251.46CAD 0.0%4/4
20244.68CAD 21.9%
20233.84CAD 5.5%
20223.64CAD 37.9%
20212.64CAD 46.7%
20201.80CAD 45.2%
20191.24CAD 37.8%
20180.90CAD 25.0%
20170.72CAD 44.0%
20160.50CAD 25.0%

goeasy dividend history and estimates

In 2025, goeasy paid a dividend amounting to 5.84 CAD. Dividend means that goeasy distributes a portion of its profits to its owners.
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  • Max

Dividend
Dividend (Estimate)
Details
Date
Dividend
Dividend (Estimate)
Jan 1, 2021
2.64 CAD
0.00 CAD
Jan 1, 2022
3.64 CAD
0.00 CAD
Jan 1, 2023
3.84 CAD
0.00 CAD
Jan 1, 2024
4.68 CAD
0.00 CAD
Jan 1, 2025
5.84 CAD
0.00 CAD
Jan 1, 2026 (e)
0.00 CAD
7.01 CAD
Jan 1, 2027 (e)
0.00 CAD
8.41 CAD
Jan 1, 2028 (e)
0.00 CAD
10.09 CAD

goeasy dividend payout ratio

In 2025, goeasy had a payout ratio of -54.15%. The payout ratio indicates the percentage of the company's profits that goeasy distributes as dividends.
  • 3 Years

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  • Max

Payout ratio
Details
Date
Payout ratio
Jan 1, 2021
18.14 %
Jan 1, 2022
43.51 %
Jan 1, 2023
26.65 %
Jan 1, 2024
28.74 %
Jan 1, 2025
-54.15 %
Jan 1, 2026 (e)
32.97 %
Jan 1, 2027 (e)
164.54 %
Jan 1, 2028 (e)
96.02 %

Current goeasy forecasts and price targets in August 2026

Analyst Price Targets 2026
Δ MOM Price Target
0.00 %
Buy
71.43 % (10)
Hold
28.57 % (4)
Sell
0.00 % (0)
12M Price Target
204.00
Last Price
47.62
Currency
CAD
12M Return Potential
328.39 %
LTM Return
0 %

goeasy Earnings Estimates & Surprises

DateEPS estimateEPS ActualRevenue EstimatePrice reactionQuarterly report
5/7/20243.98CAD-354.91 MCAD-2024 Q1
2/13/20243.93CAD-341.90 MCAD-2023 Q4
8/8/20233.51CAD-305.11 MCAD-2023 Q2
5/9/20233.33CAD-294.45 MCAD-2023 Q1
2/14/20233.03CAD-278.60 MCAD-2022 Q4
11/10/20222.82CAD-265.17 MCAD-2022 Q3
8/10/20222.77CAD-250.05 MCAD-2022 Q2
5/11/20222.85CAD-237.51 MCAD-2022 Q1
2/16/20222.65CAD-232.28 MCAD-2021 Q4
11/3/20212.80CAD-223.06 MCAD-2021 Q3

EESG©

Eulerpool ESG Scorecard© for the goeasy stock

37/100
10
Environment
65
Social
36
Governance
E

Environment

20
Scope 1 - Direct Emissions
Scope 2 - Indirect emissions from purchased energy
Scope 3 - Indirect emissions within the value chain
Total CO₂ emissions
CO₂ reduction strategy
Coal energy
Nuclear power
Animal experiments
Fur & Leather
Pesticides
Palm Oil
Tobacco
Genetically modified organisms
Climate concept
Sustainable forestry
Recycling regulations
Environmentally friendly packaging
Hazardous substances
Fuel consumption and efficiency
Water consumption and efficiency
S

Social

20
Percentage of female employees
Percentage of women in management
Percentage of Asian employees
Share of Asian management
Percentage of Hispanic/Latino employees
Hispano/Latino Management share
Percentage of Black employees
Black Management Share
Percentage of white employees
White Management Share
Adult content
Alcohol
Weapons
Firearms
Gambling
Military contracts
Human rights concept
Privacy concept
Occupational health and safety
Catholic
G

Governance (Corporate Governance)

4
Environmental reporting
Stakeholder Engagement
Call Back Policies
Antitrust law

The Eulerpool ESG Scorecard© is the strictly copyrighted intellectual property of Eulerpool Research Systems. Any unauthorized use, imitation, or infringement will be actively pursued and may lead to significant legal consequences. For licenses, collaborations, or usage rights, please contact us directly via our contact form. Contact Form to us.

goeasy shareholder structure

% Name
1.59984%
Mackenzie Investments
Mackenzie Investments
1.06530%
Morgan Meighen & Associates Ltd.
Morgan Meighen & Associates Ltd.
1.00821%
BlackRock Institutional Trust Company, N.A.
BlackRock Institutional Trust Company, N.A.
0.95963%
Polaris Capital Management, LLC
Polaris Capital Management, LLC
0.90272%
Dimensional Fund Advisors, L.P.
Dimensional Fund Advisors, L.P.
0.84394%
Fiera Capital Corporation
Fiera Capital Corporation

goeasy Beneficial Ownership Filings (SEC 13D/G)

Free Float
78.0%
Float Shares
-
Shares Outstanding
-

goeasy Executives and Management Board

20 members · avg. age 59 · 20 % women

HK

Mr. Hal Khouri

Chief Financial Officer, Executive Vice President

2.26 M CAD

Management

AM

Mr. Ali Metel

President - LendCare

2.16 M CAD
JA

Mr. Jason Appel

Executive Vice President, Chief Risk Officer

1.67 M CAD
PE

Mr. Patrick Ens

President

DR

Mr. Dan Rees

Chief Executive Officer

FW

Mr. Felix Wu

Interim Chief Financial Officer

ME

Mr. Michael Eubanks

Executive Vice President, Chief Information Officer

Board of Directors

JM

Mr. Jason Mullins (42)

Director · since 2011

3.26 M CAD
DI

Mr. David Ingram (59)

Executive Chairman of the Board · since 2000

1.61 M CAD
KB

Ms. Karen Basian (62)

Lead Independent Director

201,397.00 CAD
TM

The Hon. James Moore (48)

Non-Executive Independent Director

176,166.00 CAD
TD

Ms. Tara Deakin (50)

Non-Executive Independent Director

175,988.00 CAD
SM

Mr. Sean Morrison (55)

Non-Executive Independent Director

168,666.00 CAD

goeasy Supply Chain

goeasy Supply Chain

Correlation: how closely stock prices move together

Same directionNo relationOpposite
1 companies
#NameTrend
1
Plaza Retail REIT
Supplier·Equity Real Estate Investment Trusts (REITs)·CA
0.87
0.89
0.81
-0.33
-0.59
0.79

Frequently asked questions about goeasy

The business model of goeasy Ltd revolves around providing financial services to non-prime customers. goeasy offers a wide range of products, including unsecured installment loans, secured term loans, and insurance products. The company aims to assist customers in improving their credit score by offering responsible and affordable lending options. By leveraging advanced technologies and data analytics, goeasy ensures efficient service delivery, risk management, and customer satisfaction. With a focus on fostering financial inclusion, goeasy continues to expand its customer base and strengthen its position as a leading provider of alternative financial solutions.

goeasy Ltd primarily operates in the financial services industry.

The main competitors of goeasy Ltd in the market include companies like Cash Money, Fairstone Financial Holdings Inc., and Easyfinancial Services Inc. These companies compete with goeasy Ltd in the consumer lending industry, offering similar financial services and products. However, goeasy Ltd, with its wide range of innovative solutions and customer-oriented approach, maintains a competitive edge in the market.

goeasy Ltd, formerly known as easyhome Ltd, is a Canadian financial services company specializing in providing consumer loans and other financial products. Established in 1990, goeasy has evolved into a leading non-prime consumer lending platform in Canada. The company operates two main business segments: easyfinancial and easyhome. easyfinancial offers unsecured installment loans to individuals who have limited access to traditional forms of credit, while easyhome provides household furniture, appliances, and electronics on a lease-to-own basis. With its commitment to responsible lending, goeasy has grown steadily and expanded its product offerings to serve the evolving needs of its customers.

Some significant milestones achieved by goeasy Ltd include: 1) Becoming a publicly traded company on the Toronto Stock Exchange in 1996; 2) Expanding its retail lending offerings to include lines of credit, loans, and mortgages; 3) Acquiring LendCare in 2017, which further strengthened its consumer lending portfolio; 4) Reporting consistent growth in revenue and profitability over the years; 5) Being recognized as one of Canada's Best Managed Companies for several consecutive years; 6) Expanding its reach and customer base through strategic partnerships and acquisitions. goeasy Ltd has successfully positioned itself as a leading provider of non-prime consumer lending and financial services in Canada.

goeasy Ltd is primarily present in Canada.

goeasy Ltd represents values of integrity, empathy, and excellence, which form the core of its corporate philosophy. The company is committed to providing financial services that are accessible and inclusive, ensuring individuals have the opportunity to improve their financial well-being. With a focus on responsible lending and ethical practices, goeasy empowers customers to build their credit and financial stability. By offering personalized solutions and exceptional customer service, goeasy aims to cultivate long-term relationships and deliver value to its stakeholders. As a trusted and innovative financial services provider, goeasy Ltd continually strives to make a positive impact in the lives of its customers and communities.

Analysts currently set an average price target of 203.39 CAD for the goeasy stock (median: 204.00 CAD), implying +327.1 % versus the latest price. The consensus is based on 14 analyst ratings.

14 analysts currently rate the goeasy stock: 10 recommend buying, 4 holding and 0 selling. For 2026, analysts expect goeasy to generate revenue of 1.59 B CAD and earnings per share of -4.28 CAD.

Converted at the current exchange rate, the goeasy share trades at 29.46 EUR (47.62 CAD).

The goeasy share (GSY.TO) is listed on 5 stock exchanges, including: Frankfurt (1ES.F), München (1ES.MU), Düsseldorf (1ES.DU), Toronto (GSY.TO).

The goeasy Ltd is a Canadian company with over 20 years of experience in the areas of rent-to-own, leasing, and consumer loans. The company offers a range of financial products for individuals and families, including instant loans, leasing of household appliances and furniture, as well as selling goods on installment basis. The rent-to-own division of goeasy allows customers to buy household appliances, furniture, and electronics and pay for them in small affordable installments. goeasy works directly with dealers and offers customers a flexible financing option. The leasing program of goeasy is ideal for customers who want to afford the latest household appliances, electronics, or furniture but do not want to bear high purchase costs. Customers can pay for the selected product in small monthly installments and at the end of the term, either return the product or buy it at a discounted price. goeasy also offers consumer loans, which give customers the opportunity to borrow cash quickly and easily. These loans can be applied for online or at one of goeasy's over 400 branches and offer customers fast decisions and flexible repayment options. In addition to these services, goeasy also offers insurance protection for customers. Customers can choose from various insurance policies, including credit insurance, repair and maintenance insurance, as well as life insurance. goeasy is constantly striving to provide its customers with a seamless and user-friendly experience. The company recently launched an online platform called "Easyfinancial" to provide customers with an even easier way to apply for instant loans and access their accounts. The company has a strong presence in Canada and has also expanded into the United States in recent years. With a wide range of products and a strong focus on customer satisfaction, goeasy has established itself as a leading provider of consumer financial products. The business model of goeasy is based on a simple idea: to enable people to access financial products that they need to make their lives easier and more convenient. By offering flexible, affordable options for buying household appliances, furniture, and electronics, customers can fulfill their dreams without having to bear high purchase costs. The company has successfully proven that it is possible to offer profitable retail financial products by focusing on customer satisfaction and developing innovative solutions for its customers. goeasy has built a strong brand and has become a trusted source for financial products for customers throughout Canada and the United States.

The expected revenue of goeasy is 1.59 B CAD. This figure is based on current financial data and reflects the company's business performance.

The expected profit of goeasy is -70.85 M CAD. The net profit reflects the company's profitability after deducting all expenses.

The price-to-earnings ratio (P/E) of goeasy is currently -11.12. The P/E ratio compares the current share price to the earnings per share and helps investors assess the valuation of the goeasy stock.

The price-to-sales ratio (P/S) of goeasy is currently 0.50. The P/S ratio compares the market capitalization to the annual revenue and serves as a valuation metric for the goeasy stock.

The Eulerpool Quality Score for goeasy is 6/10.

The ISIN of goeasy is CA3803551074. The ISIN (International Securities Identification Number) is a globally unique identifier for securities.

The WKN of goeasy is A140JD. The WKN (Wertpapierkennnummer) is a six-digit German security identification number.

The ticker of goeasy is GSY.TO. The ticker symbol is used to trade goeasy shares on the stock exchange.

Over the past 12 months, goeasy paid a dividend of 5.84 CAD . This corresponds to a dividend yield of about 12.26 %. For the coming 12 months, goeasy is expected to pay a dividend of 8.41 CAD.

The current dividend yield of goeasy is 12.26 %.

goeasy pays a dividend, distributed in the months of , , , .

goeasy paid dividends every year for the past 22 years.

For the upcoming 12 months, dividends amounting to 8.41 CAD are expected. This corresponds to a dividend yield of 17.66 %.

goeasy is assigned to the 'Finance' sector.

To receive the latest dividend of goeasy from amounting to 1.46 CAD, you needed to have the stock in your portfolio before the ex-date on .

The last dividend was paid out on .

In the year 2025, goeasy distributed 4.68 CAD as dividends.

The dividends of goeasy are distributed in CAD.

All fundamentals and in-depth analysis of goeasy

Our stock analysis for goeasy stock includes important financial indicators such as revenue, profit, P/E ratio, P/S ratio, EBIT, as well as information on dividends. We also assess aspects such as stocks, market capitalization, debt, equity, and liabilities of goeasy. If you are looking for more detailed information on these topics, we offer comprehensive analyses on our subpages.