BRP Inc. operates under a business model focused on designing, manufacturing, distributing, and marketing power sports vehicles and propulsion systems. As a leading global company, BRP offers a diverse portfolio of products, including Ski-Doo and Lynx snowmobiles, Sea-Doo watercraft, Can-Am off-road vehicles, Can-Am Spyder vehicles, Evinrude outboard engines, and Rotax engines. With a commitment to innovation, BRP continually strives to deliver exceptional performance, durability, and quality to its customers. By integrating advanced technologies into their products, BRP aims to enhance the outdoor experience for adventure enthusiasts worldwide.

BRP Inc is primarily active in the industries of recreational products and powersports.

BRP Inc, a leading global company in the recreational industry, faces competition from various players in the market. Some of the main competitors of BRP Inc include Polaris Industries Inc, Arctic Cat Inc, Yamaha Motor Co., Ltd, and Honda Motor Co., Ltd. These companies also specialize in manufacturing and distributing recreational vehicles, including motorcycles, snowmobiles, and personal watercraft. Despite fierce competition, BRP Inc continually strives to differentiate itself by constantly innovating and introducing new technologies and designs in its products.

BRP Inc, formerly known as Bombardier Recreational Products, is a leading global manufacturer of recreational vehicles and powersports equipment. Founded in 1942 by Joseph-Armand Bombardier, the company initially focused on the production of snowmobiles. Over the years, BRP has expanded its portfolio to include a wide range of products, including watercraft, outboard engines, all-terrain vehicles, and more. Today, BRP is recognized for its innovative designs, cutting-edge technology, and commitment to delivering exceptional experiences for outdoor enthusiasts. With a rich history spanning nearly eight decades, BRP continues to be a prominent player in the recreational industry, constantly pushing boundaries and bringing adventure to life.

BRP Inc has achieved several significant milestones since its inception. Firstly, the company successfully went public in 2013, marking a major milestone in its growth and financial stability. In 2017, BRP Inc reached a huge achievement by celebrating its 15th anniversary, a testament to its longevity and success in the industry. Additionally, the company has consistently demonstrated its commitment to innovation and technological advancements, launching groundbreaking products like the Can-Am Spyder three-wheeled motorcycle and the industry-leading Sea-Doo personal watercraft. These milestones highlight BRP Inc's continuous growth, market presence, and dedication to delivering top-quality products to its customers.

BRP Inc is primarily present in various countries and regions around the world. Its presence spans across North America, including the United States and Canada, which serve as major markets for the company. Additionally, BRP Inc has a significant presence in Europe, with operations and distribution networks established in countries like France, Germany, and the United Kingdom. The company also extends its reach to other regions, including Asia, where it has a growing presence in countries such as China and India. With its global outlook, BRP Inc continues to expand its footprint and cater to a diverse set of markets internationally.

BRP Inc represents a set of core values and corporate philosophy that drive its operations. The company strongly believes in innovation, constantly pushing boundaries to deliver cutting-edge products and experiences to its customers. With a focus on passion and performance, BRP Inc seeks to create exceptional recreational vehicles and marine propulsion systems that enhance the outdoor adventure of their users. By prioritizing sustainability, the company embraces responsible practices and aims to minimize its environmental impact. Upholding integrity and collaboration, BRP Inc fosters strong relationships with its employees, partners, and customers, ensuring a shared commitment to success. With their commitment to excellence, BRP Inc continues to be a leader in its industry.

Analysts currently set an average price target of 120.00 CAD for the BRP stock (median: 120.36 CAD), implying +41.8 % versus the latest price. The consensus is based on 23 analyst ratings.

BRP Analyst Price Targets 2026

23 analysts currently rate the BRP stock: 16 recommend buying, 7 holding and 0 selling.

BRP Analyst Price Targets 2026

Converted at the current exchange rate, the BRP share trades at 52.81 EUR (84.65 CAD).

The BRP share (DOO.TO) is listed on 4 stock exchanges, including: NASDAQ (DOOO), Frankfurt (B15A.F), München (B15A.MU), Toronto (DOO.TO).

BRP Inc is a leading global provider of innovations, products and services for the recreational vehicle industry. The company offers a wide range of vehicles, including Ski-Doos, Sea-Doos, Can-Ams, and Spyders, as well as boat engines, spare parts, accessories, and clothing. BRP Inc's business model consists of various business segments aimed at meeting the needs of customers in various recreational and transportation areas. The recreational vehicle division of BRP Inc includes the Ski-Doo, Sea-Doo, Can-Am, and Spyder brands, each specializing in different leisure activities. The Ski-Doo product line includes snowmobiles for winter use, available in various sizes and configurations to meet the needs of recreational and sport riders. Sea-Doo is a comprehensive line of personal watercraft ranging from jet skis and recreational boats to sport boats and jet boats. Can-Am is known for its off-road vehicles and UTVs, and Spyders are three-wheeled motorcycles. BRP Inc's product range also includes boat engines used in both recreational and commercial inland navigation. BRP Inc boat engines are known for their performance, efficiency, and durability and are used by boat manufacturers worldwide. BRP Inc also offers a wide range of spare parts and accessories for its products, allowing customers to personalize and optimize their vehicles. The company also provides a comprehensive selection of clothing and accessories tailored to the needs of recreational riders, offering maximum safety and comfort while maintaining an appealing design. Additionally, BRP Inc operates a global distribution network that enables the company to distribute its products in countries worldwide. The company has also established strong partnerships with retailers and dealers to ensure that customers have access to its products and services everywhere. In addition to its core business, BRP Inc also engages in research and development to identify emerging technologies and trends in the recreational vehicle industry and develop innovations that drive the company's growth. The company is also committed to sustainability and implements eco-friendly practices in all aspects of its business operations. Overall, BRP Inc's business model is based on the development and innovation of vehicles and products tailored to the needs of recreational riders, as well as providing a comprehensive range of spare parts, accessories, and clothing. Through its global distribution network and extensive partnerships, the company strives to offer its products and services to customers worldwide while also focusing on sustainability and eco-friendly business practices.

The revenue of BRP is 8.44 B CAD. This figure is based on current financial data and reflects the company's business performance.

The profit of BRP is 291.60 M CAD. The net profit reflects the company's profitability after deducting all expenses.

The price-to-earnings ratio (P/E) of BRP is currently 21.46. The P/E ratio compares the current share price to the earnings per share and helps investors assess the valuation of the BRP stock.

The price-to-sales ratio (P/S) of BRP is currently 0.74. The P/S ratio compares the market capitalization to the annual revenue and serves as a valuation metric for the BRP stock.

The Eulerpool Quality Score for BRP is 3/10.

The ISIN of BRP is CA05577W2004. The ISIN (International Securities Identification Number) is a globally unique identifier for securities.

The WKN of BRP is A1WZCD. The WKN (Wertpapierkennnummer) is a six-digit German security identification number.

The ticker of BRP is DOO.TO. The ticker symbol is used to trade BRP shares on the stock exchange.

Over the past 12 months, BRP paid a dividend of 1.08 CAD . This corresponds to a dividend yield of about 1.27 %. For the coming 12 months, BRP is expected to pay a dividend of 1.00 CAD.

The current dividend yield of BRP is 1.27 %.

BRP pays a dividend, distributed in the months of , , , .

BRP paid dividends every year for the past 9 years.

For the upcoming 12 months, dividends amounting to 1.00 CAD are expected. This corresponds to a dividend yield of 1.18 %.

BRP is assigned to the 'Cyclical consumption' sector.

In the year 2025, BRP distributed 0.84 CAD as dividends.

The dividends of BRP are distributed in CAD.