Beiersdorf AG is primarily active in the industries of skincare and personal care products.

The main competitors of Beiersdorf AG in the market include multinational consumer goods companies such as Procter & Gamble (P&G), Unilever, and Johnson & Johnson. These companies also operate in the personal care and skincare industry, offering a wide range of products that compete directly with Beiersdorf's portfolio, which includes well-known brands like Nivea, Eucerin, and La Prairie. Moreover, smaller niche players and local brands in various regions also pose competition to Beiersdorf. Overall, Beiersdorf faces intense competition in the global skincare market from both established and emerging players.

Beiersdorf AG, a renowned German company, has a rich history and a notable background in the consumer goods industry. Established in 1882 by Paul C. Beiersdorf, the company initially specialized in manufacturing medical plasters and adhesive tapes. However, it gained significant prominence when one of its employees, Dr. Oscar Troplowitz, developed the world-famous skincare brand NIVEA in 1911. Since then, Beiersdorf AG has continued to expand its product portfolio, encompassing skincare, personal care, and adhesive technologies. With a strong focus on innovation and quality, Beiersdorf AG remains a leading global player in the consumer goods market, constantly striving to meet evolving customer needs and maintain its position as a trusted household name.

Beiersdorf AG, a renowned company in the skincare industry, has achieved several significant milestones throughout its history. Notably, the company introduced the iconic NIVEA brand in 1911, which revolutionized the skincare market. In 1972, Beiersdorf launched effective sun protection products under the NIVEA brand, further expanding its global presence. Over the years, Beiersdorf AG successfully expanded its product portfolio, introducing innovative skincare solutions and expanding into new markets worldwide. The company's commitment to research and development has led to breakthroughs in skincare technology, reinforcing its position as a leader in the industry. With a rich history of achievements, Beiersdorf AG continues to inspire trust and bring quality skincare products to consumers globally.

Beiersdorf AG is primarily present in several countries and regions. These include Germany, its home country where it is headquartered in Hamburg. Beiersdorf AG also has a significant presence in Europe, with key markets such as France, Italy, Spain, and the United Kingdom. Additionally, the company has a strong presence in North America, specifically in the United States and Canada. Beiersdorf AG is also active in other regions, such as Asia, with a focus on countries like China and Japan. Overall, Beiersdorf AG has a global footprint, expanding its reach and operations in various countries and regions.

Beiersdorf AG represents values of innovation, sustainability, and responsibility. With a corporate philosophy focused on delivering high-quality skin care products, Beiersdorf aims to enhance consumers' well-being. The company's commitment to research and development drives its continuous product improvements and technological advancements. Beiersdorf values sustainability by considering the environmental impact throughout its entire value chain. Furthermore, the company emphasizes responsibility by fostering a positive work environment, supporting social initiatives, and promoting diversity and inclusion. Beiersdorf AG's dedication to these values underscores its commitment to delivering trusted and effective skin care solutions to its customers worldwide.

Analysts currently set an average price target of 118.08 EUR for the Beiersdorf stock (median: 114.24 EUR), implying +50.8 % versus the latest price. The consensus is based on 28 analyst ratings.

Beiersdorf Analyst Price Targets 2026

28 analysts currently rate the Beiersdorf stock: 17 recommend buying, 9 holding and 2 selling. For 2026, analysts expect Beiersdorf to generate revenue of 9.65 B EUR and earnings per share of 3.85 EUR.

Beiersdorf Analyst Price Targets 2026

The Beiersdorf share (BEI.DE) is listed on 10 stock exchanges, including: XETRA (BEI.DE), Frankfurt (BEI.F), München (BEI.MU), Düsseldorf (BEI.DU), Hamburg (BEI.HM), London (0DQ7.L), SIX (Zürich) (BEIEUR.SW), Wien (BEI.VI).

Beiersdorf AG is a globally operating company specializing in the development, manufacturing, and sales of innovative skincare products and cosmetics. The company was founded in 1882 by Paul C. Beiersdorf in Hamburg and is headquartered there today. Beiersdorf operates in 170 countries and employs over 20,000 people worldwide. The company's business activities are divided into three different divisions: Consumer, Tesa, and Healthcare. In the Consumer segment, brands like NIVEA, Eucerin, and hansaplast are primarily offered, which include various products such as body lotions, shower gels, deodorants, sunscreens, and anti-aging creams. Beiersdorf places great emphasis on research and development of innovative products that meet the needs of its customers. The second division of Beiersdorf is Tesa, a manufacturer of adhesive products. As a market leader, the company offers a wide range of products for a variety of applications. Tesa's adhesive tapes and coatings are used in the automotive industry, construction, electronics, and everyday office life. The third business unit, Healthcare, specializes in wound care and plaster dressings. hansaplast is one of the best-known brands in this area and offers products for wound care and pain management. Beiersdorf operates globally and always keeps the needs of its customers in mind. The company focuses on innovation and strives to continuously improve its products and services. Beiersdorf places special emphasis on sustainability and social responsibility. Sustainability goals have been set to be achieved by 2025, including increasing the proportion of recycled plastic in its product packaging, reducing CO2 emissions, and implementing carbon-neutral production. Overall, the business model of Beiersdorf AG is based on the principles of customer satisfaction, innovation, and sustainability. The company operates in different business areas and offers a variety of products that meet the needs of its customers. Beiersdorf consistently focuses on research and development to offer its customers innovative products. At the same time, the company places great importance on sustainability and social responsibility to contribute to a sustainable future.

The expected revenue of Beiersdorf is 9.65 B EUR. This figure is based on current financial data and reflects the company's business performance.

The expected profit of Beiersdorf is 841.43 M EUR. The net profit reflects the company's profitability after deducting all expenses.

The price-to-earnings ratio (P/E) of Beiersdorf is currently 20.37. The P/E ratio compares the current share price to the earnings per share and helps investors assess the valuation of the Beiersdorf stock.

The price-to-sales ratio (P/S) of Beiersdorf is currently 1.78. The P/S ratio compares the market capitalization to the annual revenue and serves as a valuation metric for the Beiersdorf stock.

The Eulerpool Quality Score for Beiersdorf is 4/10.

The ISIN of Beiersdorf is DE0005200000. The ISIN (International Securities Identification Number) is a globally unique identifier for securities.

The WKN of Beiersdorf is 520000. The WKN (Wertpapierkennnummer) is a six-digit German security identification number.

The ticker of Beiersdorf is BEI.DE. The ticker symbol is used to trade Beiersdorf shares on the stock exchange.

Over the past 12 months, Beiersdorf paid a dividend of 1.00 EUR . This corresponds to a dividend yield of about 1.28 %. For the coming 12 months, Beiersdorf is expected to pay a dividend of 1.07 EUR.

The current dividend yield of Beiersdorf is 1.28 %.

Beiersdorf pays a dividend, distributed in the months of , , , .

Beiersdorf paid dividends every year for the past 30 years.

For the upcoming 12 months, dividends amounting to 1.07 EUR are expected. This corresponds to a dividend yield of 1.37 %.

Beiersdorf is assigned to the 'Non-cyclical consumption' sector.

To receive the latest dividend of Beiersdorf from amounting to 1 EUR, you needed to have the stock in your portfolio before the ex-date on .

The last dividend was paid out on .

In the year 2025, Beiersdorf distributed 1 EUR as dividends.

The dividends of Beiersdorf are distributed in EUR.