BHG Group (BHG.ST) Stock Price

BHG Group Price

OMX·CLOSED
19.51SEK+0.14 (+0.72 %)
Market closed

Over the last 10 years BHG Group grew revenue by 18.8% annually, reaching 10.58 B SEK. Earnings per share have declined at 7.7% per year over the last 9 years. For BHG Group, the net margin of 1.4% is down versus 3.8% a few years ago. The consensus 12-month price target for BHG Group is 36.72 SEK, about 88.2% above where the stock trades today. Of 7 analysts, 6 rate the stock a buy — an overall Buy consensus. The stock trades about 4% above its 52-week low.

BHG Group stock price

Volume
Details

Stock Price

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How to Read This Chart

This chart tracks the historical stock price of BHG Group over time. You can switch between daily, weekly, and monthly views and select custom time ranges — from a single day to the full available history. Use the toggle to view price changes in absolute currency terms or as a percentage change relative to the starting date.

Total Return vs. Price Return

The "Total Return" toggle includes reinvested dividends on top of the pure price movement. This is critical because dividends can account for a significant portion of long-term returns. Historically, roughly 40 % of the S&P 500's total return has come from dividends. Always compare total return when evaluating a stock's real performance against a benchmark.

Intraday Price Data

When viewing a one-day time frame, the chart displays real-time intraday price movements. This is useful for observing how BHG Group stock reacts to market openings, earnings releases, or breaking news throughout the trading session.

What to Look For

Look for long-term trends (sustained upward or downward movements over months and years), support and resistance levels (price zones where the stock repeatedly bounces or reverses), and volatility (how much the price fluctuates day to day). Comparing BHG Group's price chart to a market index like the S&P 500 can reveal whether the stock is outperforming or underperforming the broader market.

BHG Group Stock Price History
DateBHG Group Price
8/21/202619.51 SEK
8/20/202619.37 SEK
8/19/202619.25 SEK
8/17/202619.37 SEK
8/14/202620.00 SEK
8/13/202620.28 SEK
8/12/202620.90 SEK
8/11/202620.50 SEK
8/10/202620.44 SEK
8/7/202620.74 SEK
8/6/202621.04 SEK
8/5/202620.24 SEK
8/4/202619.58 SEK
7/31/202619.33 SEK
7/30/202619.18 SEK
7/29/202619.27 SEK
7/28/202619.30 SEK
7/27/202619.04 SEK
7/24/202618.76 SEK
7/23/202618.83 SEK
7/22/202618.70 SEK
7/21/202619.52 SEK
7/20/202619.53 SEK
7/17/202618.92 SEK
7/16/202622.98 SEK
7/15/202622.64 SEK
7/14/202622.06 SEK
7/13/202622.24 SEK
7/10/202622.46 SEK
7/9/202622.02 SEK
7/8/202622.02 SEK
7/7/202622.64 SEK
7/6/202622.92 SEK
7/3/202622.72 SEK
7/2/202622.90 SEK
7/1/202621.68 SEK
6/30/202621.78 SEK
6/29/202621.08 SEK
6/26/202620.74 SEK
6/25/202620.88 SEK
6/24/202620.62 SEK
6/23/202620.00 SEK
6/22/202620.08 SEK
6/18/202620.28 SEK
6/17/202621.78 SEK
6/16/202623.68 SEK
6/15/202624.94 SEK
6/12/202624.68 SEK
6/11/202624.36 SEK
6/10/202624.50 SEK
6/9/202624.44 SEK
6/8/202624.40 SEK
6/5/202625.10 SEK
6/4/202625.42 SEK
6/3/202624.92 SEK
6/2/202625.28 SEK
6/1/202624.90 SEK
5/29/202625.52 SEK
5/28/202625.44 SEK
5/27/202625.52 SEK
5/26/202625.30 SEK
5/25/202625.78 SEK
5/22/202625.04 SEK
5/21/202624.20 SEK
5/20/202624.14 SEK
5/19/202623.54 SEK
5/18/202623.20 SEK
5/15/202622.82 SEK
5/13/202622.58 SEK
5/12/202622.70 SEK
5/11/202623.10 SEK
5/8/202623.18 SEK
5/7/202622.92 SEK
5/6/202623.32 SEK
5/5/202622.38 SEK
5/4/202622.30 SEK
4/30/202623.02 SEK
4/29/202622.70 SEK
4/28/202622.84 SEK
4/27/202622.82 SEK
4/24/202623.38 SEK
4/23/202624.48 SEK
4/22/202622.80 SEK
4/21/202623.06 SEK
4/20/202623.74 SEK
4/17/202624.20 SEK
4/16/202624.34 SEK
4/15/202624.00 SEK
4/14/202623.64 SEK
4/13/202622.92 SEK
4/10/202623.14 SEK
4/9/202622.74 SEK
4/8/202622.64 SEK
4/7/202624.12 SEK
4/2/202623.72 SEK
3/27/202622.65 SEK
3/26/202623.32 SEK
3/25/202623.17 SEK
3/24/202622.91 SEK
3/23/202622.72 SEK
3/20/202622.91 SEK
3/19/202623.61 SEK
3/17/202624.39 SEK
3/16/202624.45 SEK
3/13/202624.33 SEK
3/12/202624.37 SEK
3/11/202624.17 SEK
3/10/202624.60 SEK
3/9/202623.76 SEK
3/6/202624.64 SEK
3/5/202624.61 SEK
2/27/202625.76 SEK
2/26/202625.82 SEK
2/25/202625.78 SEK
2/23/202626.33 SEK
2/20/202626.78 SEK
2/19/202626.95 SEK
2/18/202626.95 SEK
2/17/202626.88 SEK
2/16/202627.18 SEK
2/13/202627.12 SEK
2/12/202627.46 SEK
2/11/202627.62 SEK
2/10/202628.27 SEK
2/9/202628.79 SEK
2/6/202628.89 SEK
2/5/202628.98 SEK
2/4/202629.57 SEK
2/3/202630.10 SEK
2/2/202630.41 SEK
1/30/202630.67 SEK
1/29/202630.30 SEK
1/28/202630.36 SEK
1/27/202630.23 SEK
1/26/202631.92 SEK
1/23/202631.60 SEK
1/22/202630.96 SEK
1/21/202631.03 SEK
1/19/202631.40 SEK
1/16/202632.44 SEK
1/15/202632.04 SEK
1/14/202632.50 SEK
1/13/202633.08 SEK
1/12/202632.92 SEK
1/9/202632.65 SEK
1/8/202632.76 SEK
1/7/202632.79 SEK
1/5/202631.84 SEK
1/2/202632.00 SEK
12/30/202531.97 SEK
12/29/202532.24 SEK
12/23/202531.10 SEK
12/22/202530.73 SEK
12/19/202530.51 SEK
12/18/202530.47 SEK
12/17/202530.44 SEK
12/16/202530.28 SEK
12/15/202530.42 SEK
12/12/202530.51 SEK
12/11/202530.58 SEK
12/10/202530.39 SEK
12/9/202530.47 SEK
12/8/202531.07 SEK
12/5/202530.99 SEK
12/4/202531.46 SEK
12/3/202531.56 SEK
12/2/202531.66 SEK
12/1/202531.09 SEK
11/28/202530.97 SEK
11/27/202530.93 SEK
11/26/202530.01 SEK
11/25/202529.24 SEK
11/24/202528.33 SEK
11/21/202528.17 SEK
11/20/202528.02 SEK
11/19/202526.71 SEK
11/18/202526.37 SEK
11/17/202527.08 SEK
11/14/202527.90 SEK
11/13/202528.86 SEK
11/12/202527.65 SEK
11/11/202527.64 SEK
11/10/202527.23 SEK
11/7/202527.28 SEK
11/6/202527.57 SEK
11/5/202528.12 SEK
11/4/202528.22 SEK
11/3/202528.69 SEK
11/1/202528.84 SEK
10/31/202528.95 SEK
10/29/202529.15 SEK
10/28/202528.76 SEK
10/27/202528.35 SEK
10/24/202529.02 SEK
10/23/202529.02 SEK
10/22/202528.05 SEK
10/21/202528.35 SEK
10/20/202528.48 SEK
10/17/202528.72 SEK
10/16/202528.85 SEK
10/15/202528.84 SEK
10/14/202528.90 SEK
10/13/202527.99 SEK
10/10/202528.49 SEK
10/9/202528.32 SEK
10/8/202527.81 SEK
10/7/202527.22 SEK
10/6/202527.02 SEK
10/3/202526.46 SEK
10/2/202526.91 SEK
10/1/202527.43 SEK
9/29/202527.10 SEK
9/26/202526.74 SEK
9/25/202527.34 SEK
9/24/202527.94 SEK
9/23/202528.12 SEK
9/22/202527.95 SEK
9/19/202527.77 SEK
9/18/202528.11 SEK
9/17/202528.38 SEK
9/16/202527.19 SEK
9/15/202526.98 SEK
9/12/202526.82 SEK
9/11/202527.81 SEK
9/10/202528.05 SEK
9/9/202527.04 SEK
9/8/202527.12 SEK
9/5/202525.75 SEK
9/4/202525.26 SEK
9/3/202524.91 SEK
9/2/202525.14 SEK
9/1/202526.42 SEK
8/29/202525.90 SEK
8/28/202526.02 SEK
8/27/202526.57 SEK
8/26/202527.37 SEK
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BHG Group Revenue, EBIT, Net Income

  • 3 Years

  • 5 Years

  • 10 Years

  • 25 Years

  • Max

Revenue
EBIT
Net Income
Details
Date
Revenue
EBIT
Net Income
Jan 1, 2021
12.66 B SEK
710.60 M SEK
480.90 M SEK
Jan 1, 2022
13.43 B SEK
91.20 M SEK
45.80 M SEK
Jan 1, 2023
11.79 B SEK
-1.32 B SEK
-1.56 B SEK
Jan 1, 2024
9.96 B SEK
-451.00 M SEK
-678.80 M SEK
Jan 1, 2025
10.58 B SEK
308.20 M SEK
145.30 M SEK
Jan 1, 2026 (e)
11.31 B SEK
-128.54 M SEK
223.81 M SEK
Jan 1, 2027 (e)
12.09 B SEK
-137.49 M SEK
324.48 M SEK
Jan 1, 2028 (e)
12.79 B SEK
-145.45 M SEK
403.58 M SEK

BHG Group Income Statement, Balance Sheet, Cash Flow Statement

Last updated Aug 26, 2026, 9:39 AM
 
REVENUEB SEK
REVENUE GROWTH%
GROSS MARGIN%
GROSS INCOMEB SEK
EBITB SEK
EBIT MARGIN%
NET INCOMEB SEK
NET INCOME GROWTH%
SHARESM
201520162017201820192020202120222023202420252026e2027e2028e
1.902.604.424.976.218.9712.6613.4311.799.9610.5811.3112.0912.79
–37.3169.7912.5624.9144.3741.216.07-12.23-15.506.226.846.965.79
19.3119.5221.1621.0323.9925.9826.4922.1915.8924.3424.9124.9124.9124.91
0.370.510.941.051.492.333.362.981.872.432.642.823.013.19
0.050.080.100.090.280.660.710.09-1.32-0.450.31-0.13-0.14-0.15
2.372.962.241.754.547.335.610.68-11.15-4.532.91-1.13-1.13-1.13
0.030.060.030.050.180.420.480.05-1.56-0.680.150.220.320.40
–107.41-41.0748.48259.18135.8015.66-90.63-3,575.56-56.65-121.3953.7945.2924.38
179.9834.1861.02107.37107.63117.72124.49149.82179.23179.23179.98179.98179.98179.98
Details

Income Statement Key Figures

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Revenue and Revenue Growth

Revenue is the starting point of every income statement — it measures the total sales BHG Group generates from its core business. Revenue growth (expressed as year-over-year percentage change) is one of the most important indicators of business momentum. Sustained growth above 10 % annually is generally considered strong, while declining revenue is a serious warning sign that demands investigation.

Gross Margin

Gross margin = (Revenue − Cost of Goods Sold) ÷ Revenue. It reveals what percentage of each dollar of revenue BHG Group retains after direct production costs. High gross margins (above 50 %) are typical of asset-light businesses like software and brands, while capital-intensive industries like manufacturing often operate below 30 %. Compare BHG Group's gross margin to industry peers and track it over time to spot improving or deteriorating pricing power.

EBIT and EBIT Margin

EBIT measures operating profit — what remains after subtracting all operating expenses (including R&D, sales, and administrative costs) from gross profit. The EBIT margin shows this as a percentage of revenue. Because it excludes interest and taxes, EBIT allows fair comparisons between companies with different debt levels and tax jurisdictions. A rising EBIT margin indicates improving operational efficiency.

Net Income and Earnings Per Share (EPS)

Net income is the company's final profit after all expenses, interest, and taxes. Dividing net income by the number of shares outstanding gives you EPS — the single most influential metric in stock valuation. Consistent EPS growth is the primary driver of long-term stock price appreciation. Always check whether EPS growth comes from genuine profit improvement or from share buybacks reducing the share count.

Shares Outstanding

The total number of shares BHG Group has issued. A declining share count (through buybacks) boosts EPS and signals management confidence. A rising share count (through stock issuance) dilutes existing shareholders. Always monitor this number alongside EPS to get the full picture of per-share value creation.

Analyst Estimates

The projected figures represent consensus estimates from professional analysts. Compare these forecasts against BHG Group's historical growth rates to assess whether expectations are realistic. A company that consistently beats consensus estimates tends to see its stock price rewarded over time, while repeated misses erode investor confidence.

BHG Group stock margins

The BHG Group margin analysis displays the gross margin, EBIT margin, as well as the profit margin of BHG Group. The EBIT margin (EBIT/sales) indicates the percentage of sales that remains as operating profit. The profit margin shows the percentage of sales that remains for BHG Group.

  • 3 Years

  • 5 Years

  • 10 Years

  • 25 Years

  • Max

Gross margin
EBIT margin
Profit margin
Details
Date
Gross margin
EBIT margin
Profit margin
Jan 1, 2021
26.50 %
5.61 %
3.80 %
Jan 1, 2022
22.19 %
0.68 %
0.34 %
Jan 1, 2023
15.89 %
-11.16 %
-13.27 %
Jan 1, 2024
24.34 %
-4.53 %
-6.81 %
Jan 1, 2025
24.91 %
2.91 %
1.37 %
Jan 1, 2026 (e)
24.91 %
-1.14 %
1.98 %
Jan 1, 2027 (e)
24.91 %
-1.14 %
2.68 %
Jan 1, 2028 (e)
24.91 %
-1.14 %
3.15 %

BHG Group Stock Revenue, EBIT, Earnings per Share

The BHG Group earnings per share therefore indicates how much revenue BHG Group has generated per share in a given period. The earnings before interest and taxes per share shows how much of the operating profit corresponds to each share. The earnings per share indicates how much of the profit belongs to each share.

  • 3 Years

  • 5 Years

  • 10 Years

  • 25 Years

  • Max

Revenue per Share
EBIT per share
Earnings per Share
Details
Date
Revenue per Share
EBIT per share
Earnings per Share
Jan 1, 2021
101.73 SEK
5.71 SEK
3.86 SEK
Jan 1, 2022
89.66 SEK
0.61 SEK
0.31 SEK
Jan 1, 2023
65.78 SEK
-7.34 SEK
-8.73 SEK
Jan 1, 2024
55.58 SEK
-2.52 SEK
-3.79 SEK
Jan 1, 2025
58.80 SEK
1.71 SEK
0.81 SEK
Jan 1, 2026 (e)
62.89 SEK
-0.71 SEK
1.25 SEK
Jan 1, 2027 (e)
67.27 SEK
-0.76 SEK
1.81 SEK
Jan 1, 2028 (e)
71.17 SEK
-0.81 SEK
2.25 SEK

BHG Group business model & stock analysis

The BHG Group AB is a Swedish publicly traded company that was founded in 1989 and is headquartered in Gothenburg. Originally started as a furniture producer, BHG Group AB has evolved into a diversified conglomerate operating in various sectors. The business model of BHG Group AB is based on the acquisition and modernization of medium-sized companies. The company's strategy is "buy, build, grow" and involves acquiring solid companies, expanding the business, and increasing revenue. BHG Group AB now has several subsidiaries operating in different segments. An important division of the company is the retail sector. BHG Group AB successfully operates various chains specializing in different product categories, including furniture stores such as "Trademax," "Bygghemma," and "Chilli." Through a comprehensive digital strategy, BHG Group AB has established itself particularly in online retail. The platforms "Byggmax" and "Nettbuss" offer customers a variety of products and services in the areas of home and garden, building materials, as well as travel and bus transportation. In addition to retail, BHG Group AB is also active in the real estate business. The company is primarily engaged in the rental of residential properties. This includes countries such as China and the USA, as well as European countries like Belgium, the Netherlands, and Germany. BHG Group AB is involved in the student housing sector, among others. Overall, the company manages more than 20,000 apartments and houses. Apart from its activities in retail and real estate, BHG Group AB also invests in the healthcare and social sector. In 2020, the company acquired a majority stake in Alpinglas AB, specializing in the production and distribution of protective eyewear for surgical and laboratory staff. The company also operates care facilities and outpatient services for residential and care facilities in Sweden. The products offered by the various subsidiaries of BHG Group AB are extremely diverse. The range includes furniture, building materials, garden tools, travel and bus transportation, as well as protective eyewear and outpatient services. BHG Group AB places great importance on quality and sustainability, and advocates for an open and fair corporate culture. Customer satisfaction is a major concern for the company, which is why it continuously works on improving its products and services. In summary, BHG Group AB is a flexible and rising company that successfully engages in different business fields. The company's business model focuses on the growth and modernization of medium-sized companies, based on a comprehensive understanding of respective markets and customer needs. Through its diversification and internationalization, the company is well-positioned and operates successfully in a wide range of industries and countries.

BHG Group SWOT Analysis

Strengths

BHG Group AB enjoys several strengths that contribute to its success and competitive advantage. These strengths include:

  • A strong and recognized brand image
  • Diverse portfolio of products and services
  • Strong financial position and healthy cash flow
  • Established customer base and loyalty
  • Efficient supply chain and distribution networks

Weaknesses

Despite its strengths, BHG Group AB also faces certain weaknesses that may hinder its growth and performance. These weaknesses include:

  • Dependence on a limited number of suppliers
  • Relatively high production costs
  • Limited online presence and e-commerce capabilities
  • Heavy reliance on specific market segments
  • Complex organizational structure that may slow decision-making

Opportunities

BHG Group AB has several opportunities to exploit in the market in order to grow and expand its business. These opportunities include:

  • Expansion into new geographical markets
  • Increasing demand for eco-friendly and sustainable products
  • Growing trend of online shopping and e-commerce
  • Strategic partnerships and acquisitions
  • Product innovation and development

Threats

BHG Group AB faces certain threats that may impact its performance and market position. These threats include:

  • Intense competition from established and emerging players
  • Fluctuating raw material prices and supply chain disruptions
  • Economic downturns and changing consumer preferences
  • Regulatory changes and compliance requirements
  • Rapid technological advancements that may render existing products obsolete

BHG Group Segments

BHG Group Revenue by Segment

  • 3 Years

  • Max

Bright HealthCare
NeueHealth
Details
Date
Bright HealthCare
NeueHealth
Jan 1, 2021
3.81 B SEK
215.75 M SEK

BHG Group Eulerpool Fair Value

Details

Fair Value Estimate

ⓘ

What Is Fair Value?

Fair value is an estimate of what a stock is truly "worth" based on its financial fundamentals, independent of the current market price. If the calculated fair value is above the current share price, the stock may be undervalued — and vice versa. This chart shows three different fair value approaches so you can cross-check them against each other.

Earnings-Based Fair Value

Calculated by multiplying the current earnings per share (EPS) by the average historical P/E ratio over a selected multi-year period. The smoothing over several years filters out temporary spikes or dips. If this fair value exceeds the market price, it suggests the stock is cheap relative to its earning power.

Example: Fair Value (Earnings) 2022 = EPS 2022 × Average P/E 2019–2021

Revenue-Based Fair Value

Derived by multiplying revenue per share by the average historical price-to-sales ratio. This method is particularly useful for companies with volatile or temporarily depressed earnings, as revenue tends to be more stable than profits. It answers: "At what price has the market historically valued each dollar of this company's sales?"

Example: Fair Value (Revenue) 2022 = Revenue per Share 2022 × Average P/S 2019–2021

Dividend-Based Fair Value

Calculated by dividing the dividend per share by the average historical dividend yield. This approach is most relevant for mature, consistently dividend-paying companies. If the resulting fair value is higher than the current price, it implies the stock offers a better yield than its historical average.

Example: Fair Value (Dividend) 2022 = Dividend per Share 2022 ÷ Average Yield 2019–2021

How to Use This Chart

When all three fair value lines converge above the current price, it strengthens the case that the stock is undervalued. When they diverge, investigate why — it may indicate a structural shift in margins, payout policy, or growth rate. The forward estimates on the right extend the analysis using projected fundamentals, helping you assess whether the current price already reflects future growth expectations.

BHG Group historical P/E ratio, EBIT multiple, and P/S ratio

BHG Group annual returns

Details

Annual Return

ⓘ

What This Chart Shows

This chart breaks down 's total annual return into two components: price return (gains or losses from stock price movement) and dividend return (income received from dividend payments). Together, they represent the total return an investor would have earned in each calendar year.

Price Return

Price return measures the percentage change in 's stock price from January 1st to December 31st of each year. Positive bars indicate the stock appreciated; negative bars show a decline. This is the component most investors focus on, but it tells only part of the story — especially for dividend-paying stocks.

Dividend Return

Dividend return represents the income generated from dividends paid during the year, expressed as a percentage of the starting stock price. While it may seem small in any single year (typically 1–4 % for established companies), dividends compound significantly over decades and have historically contributed roughly 40 % of total stock market returns.

What to Look For

Examine how many years showed positive vs. negative returns to gauge consistency. A stock with mostly positive years and small drawdowns suggests lower risk. Also compare 's annual returns to a benchmark index — consistently outperforming the market is a hallmark of a strong investment. Pay attention to the worst years: understanding downside risk is just as important as chasing upside potential.

BHG Group shares outstanding

The number of shares of BHG Group was 179.98 M in 2025. This indicates how many shares BHG Group is divided into. Since shareholders are the owners of a company, each share represents a small portion of the company's ownership.

  • 3 Years

  • 5 Years

  • 10 Years

  • 25 Years

  • Max

Number of stocks
Details
Date
Number of stocks
Jan 1, 2021
124.49 M Stocks
Jan 1, 2022
149.82 M Stocks
Jan 1, 2023
179.23 M Stocks
Jan 1, 2024
179.23 M Stocks
Jan 1, 2025
179.98 M Stocks
Jan 1, 2026 (e)
179.98 M Stocks
Jan 1, 2027 (e)
179.98 M Stocks
Jan 1, 2028 (e)
179.98 M Stocks

Current BHG Group forecasts and price targets in August 2026

Analyst Price Targets 2026
Δ MOM Price Target
0.00 %
Buy
85.71 % (6)
Hold
14.29 % (1)
Sell
0.00 % (0)
12M Price Target
36.72
Last Price
19.52
Currency
SEK
12M Return Potential
88.11 %
LTM Return
0 %

BHG Group Earnings Estimates & Surprises

DateEPS estimateEPS ActualRevenue EstimatePrice reactionQuarterly report
1/26/2024-0.15SEK-2.87 BSEK-2023 Q4
1/26/20230.33SEK-3.51 BSEK-2022 Q4
10/27/20220.51SEK-3.28 BSEK-2022 Q3
7/20/20220.62SEK-3.69 BSEK-2022 Q2
4/27/20220.52SEK-3.22 BSEK-2022 Q1
10/28/20211.21SEK-3.09 BSEK-2021 Q3
7/22/20211.72SEK-3.34 BSEK-2021 Q2
4/27/20210.97SEK-2.43 BSEK-2021 Q1
1/29/20211.03SEK-2.17 BSEK-2020 Q4
10/29/20200.96SEK-2.26 BSEK-2020 Q3

EESG©

Eulerpool ESG Scorecard© for the BHG Group stock

75/100
90
Environment
96
Social
40
Governance
E

Environment

20
Scope 1 - Direct Emissions2,896
Scope 2 - Indirect emissions from purchased energy281
Scope 3 - Indirect emissions within the value chain17,964
Total CO₂ emissions3,177
CO₂ reduction strategy
Coal energy
Nuclear power
Animal experiments
Fur & Leather—
Pesticides—
Palm Oil—
Tobacco
Genetically modified organisms
Climate concept—
Sustainable forestry—
Recycling regulations
Environmentally friendly packaging
Hazardous substances
Fuel consumption and efficiency
Water consumption and efficiency
S

Social

20
Percentage of female employees43.932
Percentage of women in management—
Percentage of Asian employees—
Share of Asian management—
Percentage of Hispanic/Latino employees—
Hispano/Latino Management share—
Percentage of Black employees—
Black Management Share—
Percentage of white employees—
White Management Share—
Adult content
Alcohol
Weapons—
Firearms
Gambling
Military contracts
Human rights concept
Privacy concept—
Occupational health and safety
Catholic
G

Governance (Corporate Governance)

4
Environmental reporting
Stakeholder Engagement
Call Back Policies
Antitrust law

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BHG Group shareholder structure

% Name
4.98565%
Handelsbanken Kapitalförvaltning AB
Handelsbanken Kapitalförvaltning AB
4.14704%
Fidelity Management & Research Company LLC
Fidelity Management & Research Company LLC
2.46156%
OP Varainhoito Oy
OP Varainhoito Oy
1.74856%
Fidelity Institutional Asset Management
Fidelity Institutional Asset Management
1.14970%
Dimensional Fund Advisors, L.P.
Dimensional Fund Advisors, L.P.
0.88756%
Evli Fund Management Company Ltd.
Evli Fund Management Company Ltd.

BHG Group Beneficial Ownership Filings (SEC 13D/G)

Free Float
60.4%
Float Shares
-
Shares Outstanding
-

BHG Group Executives and Management Board

13 members · avg. age 53 · 23 % women

GO

Mr. Gustaf Oehrn (58)

Group Chief Executive Officer · since 2020

10.30 M SEK

Management

MH

Mr. Mikael Hagman (57)

Deputy Chief Executive Officer and Head of Home Improvement Segment

–
JF

Mr. Jesper Flemme (46)

Group Chief Financial Officer

–
ML

Mr. Martin Leo (51)

Group Chief Technology Officer and Head of Sustainability

–
BB

Mr. Bank Bergstroem (41)

Head of Premium Living Segment

–
JE

Mr. Johan Engstrom (59)

Head - Value Home

–
JN

Mr. Jakob Nylin

Investor Relations · since 2023

–

Board of Directors

CB

Mr. Christian Bubenheim (60)

Independent Chairman of the Board

700,000.00 SEK
JH

Ms. Joanna Hummel (50)

Independent Director

500,000.00 SEK
NY

Ms. Negin Yeganegy (44)

Independent Director

400,000.00 SEK
MO

Mr. Mikael Olander (62)

Director · since 2012

300,000.00 SEK
KE

Mr. Kristian Eikre (48)

Director

–
PF

Ms. Pernille Fabricius (59)

Independent Director

–

BHG Group Supply Chain

BHG Group Supply Chain

Correlation: how closely stock prices move together

Same directionNo relationOpposite
1 companies
#NameTrend
1
Einhell Germany Vz
Supplier·Household Durables·DE
0.96
0.95
-0.07
0.58
-0.58
-0.42

Frequently asked questions about BHG Group

The main competitors of BHG Group AB in the market include major players such as IKEA, JYSK, and HomeGoods. These companies compete with BHG Group AB in the home furnishing industry, offering similar products and services. BHG Group AB strives to differentiate itself by providing exceptional quality, innovative designs, and competitive pricing. As a leading stock in the market, BHG Group AB continues to adapt to changing consumer preferences and trends, ensuring it remains a strong contender in the industry.

The business model of BHG Group AB revolves around the home improvement retail industry. BHG Group AB operates a portfolio of retail brands, offering a wide range of products and services for home improvement and DIY enthusiasts. With a focus on customer satisfaction, BHG Group AB strives to provide high-quality products, competitive pricing, and exceptional customer service. As a leading player in the Swedish and Nordic markets, BHG Group AB aims to continuously expand its product offerings and strengthen its presence both offline and online. Their business model is centered on meeting the diverse needs and preferences of customers in the home improvement sector.

BHG Group AB is primarily active in the home improvement industry.

BHG Group AB, previously known as Bygghemma Group First AB, is a leading online retailer in the home improvement industry. Founded in 2006 in Sweden, BHG Group AB has rapidly grown to become one of the largest e-commerce players, offering a wide range of home improvement products such as furniture, DIY tools, and building materials. The company operates several online platforms, including Bygghemma, Trademax, and Chilli, catering to different customer segments and markets. With its strong focus on customer satisfaction, competitive pricing, and convenient online shopping experience, BHG Group AB has successfully expanded its business across multiple European countries. As a result, it has become a trusted brand and a preferred destination for homeowners and professionals seeking quality home improvement products.

Some significant milestones achieved by BHG Group AB include the acquisition of a majority stake in Nordic Home Culture Group, the establishment of a joint venture with Nordic Furniture Group, and the successful expansion into new markets. BHG Group AB has also experienced significant revenue growth and increased market recognition, resulting in improved financial performance and enhanced shareholder value. Other notable achievements include the development of innovative product offerings, the launch of successful marketing campaigns, and the strengthening of strategic partnerships. BHG Group AB continues to strive for excellence and is committed to further driving growth and success in the future.

BHG Group AB primarily operates in the Nordic countries, including Sweden, Norway, Finland, and Denmark.

BHG Group AB represents a value-driven and customer-centric corporate philosophy. With a strong focus on innovation and quality, the company strives to deliver exceptional products and services to its customers. BHG Group AB is committed to maintaining sustainable and long-term relationships with all stakeholders, including employees, suppliers, and shareholders. The company believes in openness, transparency, and integrity in all its business practices. By fostering a culture of continuous improvement and adaptability, BHG Group AB aims to stay at the forefront of the industry and create value for both its customers and investors.

Analysts currently set an average price target of 37.06 SEK for the BHG Group stock (median: 36.72 SEK), implying +89.9 % versus the latest price. The consensus is based on 7 analyst ratings.

BHG Group Analyst Price Targets 2026

7 analysts currently rate the BHG Group stock: 6 recommend buying, 1 holding and 0 selling. For 2026, analysts expect BHG Group to generate revenue of 11.31 B SEK and earnings per share of 1.24 SEK.

BHG Group Analyst Price Targets 2026

Converted at the current exchange rate, the BHG Group share trades at 1.76 EUR (19.51 SEK).

The BHG Group share (BHG.ST) is listed on 7 stock exchanges, including: Frankfurt (7B1.F), München (7B1.MU), Düsseldorf (7B1.DU), London (0SOM.L), London (0SOM.L).

The BHG Group AB is a publicly listed company based in Sweden that operates in the online retail sector. It was founded in 2005 and has the vision to become the leading company in the home improvement trade. BHG's business model is based on selling a wide range of products in the online retail sector. The company operates in several sectors, including DIY, gardening and leisure, and pet stores. BHG Group offers its customers an extensive range of products, including tools, furniture, and barbecue equipment. The product range includes well-known brands such as Weber, Dewalt, Ryobi, and Husqvarna. The DIY sector of the BHG Group is one of the largest product categories. Here, customers can find everything they need to renovate or expand their home or office. The company's knowledgeable employees have extensive expertise in this field and are able to provide professional advice to customers upon request. The product range includes items such as plasterboards, paint, laminates, and flooring. Another important area of the business model is the gardening and leisure category. BHG offers outdoor products such as furniture, barbecue equipment, garden tools, and pools. Weber, Landmann, and Gardena are among the well-known brands distributed by the company. BHG takes pride in its extensive range of outdoor furniture, available in many different styles and designs. Another important business area for BHG is the pet store sector. The company offers a wide range of pet food and supplies. One of BHG's strengths is its large selection of pet food for dogs, cats, birds, fish, and other animals. The company has extensive experience in this field and is able to provide its customers with high-quality service and expert advice. BHG's business model is strongly focused on online retail, which means that the company makes significant investments in digital technology, logistics, and customer-centered service. The company continuously works on improving its online platform and technological capabilities to optimize the customer experience and strengthen the company for the future. One of BHG's key initiatives in recent years has been to expand its presence in the US market. The company has made significant investments in building e-commerce platforms and physical stores in the US and has been very successful in this market segment. In summary, BHG Group AB's business model aims to offer high-quality products in online retail while delivering the best possible customer support and experience. The company focuses on a wide range of product categories, including DIY, gardening and leisure, and pet stores, striving to provide its customers with an extensive product selection and guidance. With its strong focus on online retail and ongoing investments in digital technology and logistics, BHG is well-positioned to continue growing in the future.

The expected revenue of BHG Group is 11.31 B SEK. This figure is based on current financial data and reflects the company's business performance.

The expected profit of BHG Group is 223.81 M SEK. The net profit reflects the company's profitability after deducting all expenses.

The price-to-earnings ratio (P/E) of BHG Group is currently 15.69. The P/E ratio compares the current share price to the earnings per share and helps investors assess the valuation of the BHG Group stock.

The price-to-sales ratio (P/S) of BHG Group is currently 0.31. The P/S ratio compares the market capitalization to the annual revenue and serves as a valuation metric for the BHG Group stock.

The Eulerpool Quality Score for BHG Group is 4/10.

The ISIN of BHG Group is SE0010948588. The ISIN (International Securities Identification Number) is a globally unique identifier for securities.

The WKN of BHG Group is A2JG92. The WKN (Wertpapierkennnummer) is a six-digit German security identification number.

The ticker of BHG Group is BHG.ST. The ticker symbol is used to trade BHG Group shares on the stock exchange.

BHG Group paid dividends every year for the past 0 years.

BHG Group is assigned to the 'Cyclical consumption' sector.

The dividends of BHG Group are distributed in SEK.

All fundamentals and in-depth analysis of BHG Group

Our stock analysis for BHG Group stock includes important financial indicators such as revenue, profit, P/E ratio, P/S ratio, EBIT, as well as information on dividends. We also assess aspects such as stocks, market capitalization, debt, equity, and liabilities of BHG Group. If you are looking for more detailed information on these topics, we offer comprehensive analyses on our subpages.

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