BHG Group (BHG.ST) Stock Price

BHG Group Price

OMX·CLOSED
19.78
​
Market closed

Over the last 10 years BHG Group grew revenue by 18.8% annually, reaching 10.58 B SEK. Earnings per share have grown at 2.1% per year over the last 10 years. For BHG Group, the net margin of 1.4% is down versus 3.8% a few years ago. The consensus 12-month price target for BHG Group is 36.72 SEK, about 85.6% above where the stock trades today. Of 7 analysts, 6 rate the stock a buy — an overall Buy consensus.

BHG Group stock price

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BHG Group business model & stock analysis

The BHG Group AB is a Swedish publicly traded company that was founded in 1989 and is headquartered in Gothenburg. Originally started as a furniture producer, BHG Group AB has evolved into a diversified conglomerate operating in various sectors. The business model of BHG Group AB is based on the acquisition and modernization of medium-sized companies. The company's strategy is "buy, build, grow" and involves acquiring solid companies, expanding the business, and increasing revenue. BHG Group AB now has several subsidiaries operating in different segments. An important division of the company is the retail sector. BHG Group AB successfully operates various chains specializing in different product categories, including furniture stores such as "Trademax," "Bygghemma," and "Chilli." Through a comprehensive digital strategy, BHG Group AB has established itself particularly in online retail. The platforms "Byggmax" and "Nettbuss" offer customers a variety of products and services in the areas of home and garden, building materials, as well as travel and bus transportation. In addition to retail, BHG Group AB is also active in the real estate business. The company is primarily engaged in the rental of residential properties. This includes countries such as China and the USA, as well as European countries like Belgium, the Netherlands, and Germany. BHG Group AB is involved in the student housing sector, among others. Overall, the company manages more than 20,000 apartments and houses. Apart from its activities in retail and real estate, BHG Group AB also invests in the healthcare and social sector. In 2020, the company acquired a majority stake in Alpinglas AB, specializing in the production and distribution of protective eyewear for surgical and laboratory staff. The company also operates care facilities and outpatient services for residential and care facilities in Sweden. The products offered by the various subsidiaries of BHG Group AB are extremely diverse. The range includes furniture, building materials, garden tools, travel and bus transportation, as well as protective eyewear and outpatient services. BHG Group AB places great importance on quality and sustainability, and advocates for an open and fair corporate culture. Customer satisfaction is a major concern for the company, which is why it continuously works on improving its products and services. In summary, BHG Group AB is a flexible and rising company that successfully engages in different business fields. The company's business model focuses on the growth and modernization of medium-sized companies, based on a comprehensive understanding of respective markets and customer needs. Through its diversification and internationalization, the company is well-positioned and operates successfully in a wide range of industries and countries.

Frequently asked questions about BHG Group

The main competitors of BHG Group AB in the market include major players such as IKEA, JYSK, and HomeGoods. These companies compete with BHG Group AB in the home furnishing industry, offering similar products and services. BHG Group AB strives to differentiate itself by providing exceptional quality, innovative designs, and competitive pricing. As a leading stock in the market, BHG Group AB continues to adapt to changing consumer preferences and trends, ensuring it remains a strong contender in the industry.

The business model of BHG Group AB revolves around the home improvement retail industry. BHG Group AB operates a portfolio of retail brands, offering a wide range of products and services for home improvement and DIY enthusiasts. With a focus on customer satisfaction, BHG Group AB strives to provide high-quality products, competitive pricing, and exceptional customer service. As a leading player in the Swedish and Nordic markets, BHG Group AB aims to continuously expand its product offerings and strengthen its presence both offline and online. Their business model is centered on meeting the diverse needs and preferences of customers in the home improvement sector.

BHG Group AB is primarily active in the home improvement industry.

BHG Group AB, previously known as Bygghemma Group First AB, is a leading online retailer in the home improvement industry. Founded in 2006 in Sweden, BHG Group AB has rapidly grown to become one of the largest e-commerce players, offering a wide range of home improvement products such as furniture, DIY tools, and building materials. The company operates several online platforms, including Bygghemma, Trademax, and Chilli, catering to different customer segments and markets. With its strong focus on customer satisfaction, competitive pricing, and convenient online shopping experience, BHG Group AB has successfully expanded its business across multiple European countries. As a result, it has become a trusted brand and a preferred destination for homeowners and professionals seeking quality home improvement products.

Some significant milestones achieved by BHG Group AB include the acquisition of a majority stake in Nordic Home Culture Group, the establishment of a joint venture with Nordic Furniture Group, and the successful expansion into new markets. BHG Group AB has also experienced significant revenue growth and increased market recognition, resulting in improved financial performance and enhanced shareholder value. Other notable achievements include the development of innovative product offerings, the launch of successful marketing campaigns, and the strengthening of strategic partnerships. BHG Group AB continues to strive for excellence and is committed to further driving growth and success in the future.

BHG Group AB primarily operates in the Nordic countries, including Sweden, Norway, Finland, and Denmark.

BHG Group AB represents a value-driven and customer-centric corporate philosophy. With a strong focus on innovation and quality, the company strives to deliver exceptional products and services to its customers. BHG Group AB is committed to maintaining sustainable and long-term relationships with all stakeholders, including employees, suppliers, and shareholders. The company believes in openness, transparency, and integrity in all its business practices. By fostering a culture of continuous improvement and adaptability, BHG Group AB aims to stay at the forefront of the industry and create value for both its customers and investors.

Analysts currently set an average price target of 37.06 SEK for the BHG Group stock (median: 36.72 SEK), implying +87.4 % versus the latest price. The consensus is based on 7 analyst ratings.

7 analysts currently rate the BHG Group stock: 6 recommend buying, 1 holding and 0 selling. For 2026, analysts expect BHG Group to generate revenue of 11.33 B SEK and earnings per share of 1.25 SEK.

Converted at the current exchange rate, the BHG Group share trades at 1.75 EUR (19.78 SEK).

The BHG Group share (BHG.ST) is listed on 7 stock exchanges, including: London (0SOM.L), Frankfurt (7B1.F), München (7B1.MU), Düsseldorf (7B1.DU), Stockholm (BHG.ST).

The BHG Group AB is a publicly listed company based in Sweden that operates in the online retail sector. It was founded in 2005 and has the vision to become the leading company in the home improvement trade. BHG's business model is based on selling a wide range of products in the online retail sector. The company operates in several sectors, including DIY, gardening and leisure, and pet stores. BHG Group offers its customers an extensive range of products, including tools, furniture, and barbecue equipment. The product range includes well-known brands such as Weber, Dewalt, Ryobi, and Husqvarna. The DIY sector of the BHG Group is one of the largest product categories. Here, customers can find everything they need to renovate or expand their home or office. The company's knowledgeable employees have extensive expertise in this field and are able to provide professional advice to customers upon request. The product range includes items such as plasterboards, paint, laminates, and flooring. Another important area of the business model is the gardening and leisure category. BHG offers outdoor products such as furniture, barbecue equipment, garden tools, and pools. Weber, Landmann, and Gardena are among the well-known brands distributed by the company. BHG takes pride in its extensive range of outdoor furniture, available in many different styles and designs. Another important business area for BHG is the pet store sector. The company offers a wide range of pet food and supplies. One of BHG's strengths is its large selection of pet food for dogs, cats, birds, fish, and other animals. The company has extensive experience in this field and is able to provide its customers with high-quality service and expert advice. BHG's business model is strongly focused on online retail, which means that the company makes significant investments in digital technology, logistics, and customer-centered service. The company continuously works on improving its online platform and technological capabilities to optimize the customer experience and strengthen the company for the future. One of BHG's key initiatives in recent years has been to expand its presence in the US market. The company has made significant investments in building e-commerce platforms and physical stores in the US and has been very successful in this market segment. In summary, BHG Group AB's business model aims to offer high-quality products in online retail while delivering the best possible customer support and experience. The company focuses on a wide range of product categories, including DIY, gardening and leisure, and pet stores, striving to provide its customers with an extensive product selection and guidance. With its strong focus on online retail and ongoing investments in digital technology and logistics, BHG is well-positioned to continue growing in the future.

The expected revenue of BHG Group is 11.33 B SEK. This figure is based on current financial data and reflects the company's business performance.

The expected profit of BHG Group is 224.26 M SEK. The net profit reflects the company's profitability after deducting all expenses.

The price-to-earnings ratio (P/E) of BHG Group is currently 15.87. The P/E ratio compares the current share price to the earnings per share and helps investors assess the valuation of the BHG Group stock.

The price-to-sales ratio (P/S) of BHG Group is currently 0.31. The P/S ratio compares the market capitalization to the annual revenue and serves as a valuation metric for the BHG Group stock.

The Eulerpool Quality Score for BHG Group is 4/10.

The ISIN of BHG Group is SE0010948588. The ISIN (International Securities Identification Number) is a globally unique identifier for securities.

The WKN of BHG Group is A2JG92. The WKN (Wertpapierkennnummer) is a six-digit German security identification number.

The ticker of BHG Group is BHG.ST. The ticker symbol is used to trade BHG Group shares on the stock exchange.

Fair ValueTerminal
20.77 SEK
Over-/UndervaluationTerminal
Fairly valued
Industry
Marketing Retail
Number of shares
Employees
Revenue per Employee
7.18 M SEK
Revenue growth Ø5 years
EBIT growth Ø5 years
Net Income growth Ø5 years
Website wearebhg.com
Country
Sweden
Currency
SEK
Initial public offering
Mar 27, 2018
ISIN
SE0010948588
Cusip
W1590P103
Sedol
BD45357
Market capitalization
3.56 B SEKMid Cap
52-Week Range
Revenue growth (10Y) > 5%
Revenue growth (3Y) > 5 %
EBIT growth (10Y) > 5%
EBIT growth (3Y) > 5 %
Net debt < 4x EBIT
Profitable since 10Y+
EBIT Drawdown (10Y) < 50%
Return on Equity (ROE) > 15%
ROCE > 15%
Return Expectation > 10%
PEG
1.13
P/E ratio
P/Ee 2026
15.86
P/Ee 2027
10.93
P/Ee 2028
8.79
P/S
P/Se
0.31
EV/EBIT
17.15
P/B Ratio
0.61
ROE (Return on Equity)
ROA (Return on Assets)
ROCE (Return on Capital Employed)
ROIC (Return on Invested Capital)
1.77 %
Gross Margin
24.91 %
EBIT Margin
2.91 %
Net Margin
1.37 %
EPS (Earnings Per Share)
0.81 SEK
Net Debt / EBIT
5.61
Debt/Equity
0.40
Last updated Oct 2, 2026, 12:45 PM

BHG Group Ticker

DÜSSELDORF · 7B1.DUFRANKFURT · 7B1.FLONDON · 0SOM.LLONDON STOCK EXCHANGE · 0SOM.LMUNICH · 7B1.MUSTOCKHOLM · BHG.STSTOCKHOLM · BHG.ST

BHG Group FIGI

BHG:SS · BBG00KB13LB8BHGSEK:EO · BBG00KFW46P3BHGSEK:XH · BBG00KFW46S0BHGSEK:XF · BBG00KFW46V6BHGSEK:XE · BBG00KFW46X4BHGSEK:XJ · BBG00KFW46Y3BHGSEK:XL · BBG00KFW46Z2BHGSEK:XG · BBG00KFW4708BHGSEK:XO · BBG00KFW4717BHGSEK:XS · BBG00KFW4753BHGSEK:XA · BBG00KFW4762BHGSEK:E1 · BBG00KFW4771

All fundamentals and in-depth analysis of BHG Group

Our stock analysis for BHG Group stock includes important financial indicators such as revenue, profit, P/E ratio, P/S ratio, EBIT, as well as information on dividends. We also assess aspects such as stocks, market capitalization, debt, equity, and liabilities of BHG Group. If you are looking for more detailed information on these topics, we offer comprehensive analyses on our subpages.