Taboola.com (TBLA) Stock Price

Taboola.com Price

🇮🇱NASDAQ·CLOSED
3.36USD
Market closed
Today +/-
+0.03 USD
Today %
+0.75 %
PRO

Taboola.com (TBLA) — ISIN IL0011754137. The Taboola.com stock price was 3.36 USD in 2026. Revenue was 2.08 B USD. Earnings were 145.23 M USD. P/E ratio was 7.95. Taboola.com operates in the Communication sector.

Taboola.com stock price

Details

Stock Price

How to Read This Chart

This chart tracks the historical stock price of Taboola.com over time. You can switch between daily, weekly, and monthly views and select custom time ranges — from a single day to the full available history. Use the toggle to view price changes in absolute currency terms or as a percentage change relative to the starting date.

Total Return vs. Price Return

The "Total Return" toggle includes reinvested dividends on top of the pure price movement. This is critical because dividends can account for a significant portion of long-term returns. Historically, roughly 40 % of the S&P 500's total return has come from dividends. Always compare total return when evaluating a stock's real performance against a benchmark.

Intraday Price Data

When viewing a one-day time frame, the chart displays real-time intraday price movements. This is useful for observing how Taboola.com stock reacts to market openings, earnings releases, or breaking news throughout the trading session.

What to Look For

Look for long-term trends (sustained upward or downward movements over months and years), support and resistance levels (price zones where the stock repeatedly bounces or reverses), and volatility (how much the price fluctuates day to day). Comparing Taboola.com's price chart to a market index like the S&P 500 can reveal whether the stock is outperforming or underperforming the broader market.

Taboola.com Stock Price History
DateTaboola.com Price
3/6/20263.36 USD
3/5/20263.41 USD
2/26/20263.06 USD
2/25/20262.96 USD
2/23/20263.26 USD
2/20/20263.41 USD
2/19/20263.29 USD
2/18/20263.32 USD
2/17/20263.34 USD
2/13/20263.39 USD
2/12/20263.35 USD
2/11/20263.41 USD
2/10/20263.51 USD
2/9/20263.59 USD
2/6/20263.60 USD

Taboola.com Revenue, EBIT, Net Income

  • 3 Years

  • 5 Years

  • 10 Years

  • 25 Years

  • Max

Revenue
EBIT
Net Income
Details
Date
Revenue
EBIT
Net Income
Jan 1, 2018
909.2 M USD
17.3 M USD
-8.9 M USD
Jan 1, 2019
1.09 B USD
-19.6 M USD
-49.2 M USD
Jan 1, 2020
1.19 B USD
26.2 M USD
-14.4 M USD
Jan 1, 2021
1.38 B USD
-13.3 M USD
-36.9 M USD
Jan 1, 2022
1.4 B USD
-13.7 M USD
-12 M USD
Jan 1, 2023
1.44 B USD
-63.74 M USD
-82.04 M USD
Jan 1, 2024
1.77 B USD
25.92 M USD
-3.76 M USD
Invalid Date
1.97 B USD
44.19 M USD
132.88 M USD
Invalid Date
2.08 B USD
64.7 M USD
145.23 M USD
Invalid Date
2.21 B USD
77.62 M USD
166.84 M USD
Invalid Date
2.43 B USD
76.6 M USD
111.71 M USD
Invalid Date
2.43 B USD
53.93 M USD
105.83 M USD

Taboola.com Income Statement, Balance Sheet, Cash Flow Statement

Last updated Mar 8, 2026, 1:38 AM
 
REVENUE (B USD)
REVENUE GROWTH (%)
GROSS MARGIN (%)
GROSS INCOME (M USD)
NET INCOME (M USD)
NET INCOME GROWTH (%)
SHARES (M)
DOCUMENTS
20182019202020212022202320242025e2026e2027e2028e2029e2030e
0.911.091.191.381.41.441.771.972.082.212.432.432.52
20.248.6915.991.672.7122.7211.335.756.1610.100.123.62
25.7421.2326.8532.0033.1229.5330.2427.1625.6924.2021.9821.9521.18
234232319441464425534534534534534534534
-8-49-14-36-12-82-313214516611110594
512.50-71.43157.14-66.67583.33-96.34-4,500.009.8514.48-33.13-5.41-10.48
261.2261.2261.2234254.3346.38343.39343.39343.39343.39343.39343.39343.39
Details

Income Statement Key Figures

Revenue and Revenue Growth

Revenue is the starting point of every income statement — it measures the total sales Taboola.com generates from its core business. Revenue growth (expressed as year-over-year percentage change) is one of the most important indicators of business momentum. Sustained growth above 10 % annually is generally considered strong, while declining revenue is a serious warning sign that demands investigation.

Gross Margin

Gross margin = (Revenue − Cost of Goods Sold) ÷ Revenue. It reveals what percentage of each dollar of revenue Taboola.com retains after direct production costs. High gross margins (above 50 %) are typical of asset-light businesses like software and brands, while capital-intensive industries like manufacturing often operate below 30 %. Compare Taboola.com's gross margin to industry peers and track it over time to spot improving or deteriorating pricing power.

EBIT and EBIT Margin

EBIT measures operating profit — what remains after subtracting all operating expenses (including R&D, sales, and administrative costs) from gross profit. The EBIT margin shows this as a percentage of revenue. Because it excludes interest and taxes, EBIT allows fair comparisons between companies with different debt levels and tax jurisdictions. A rising EBIT margin indicates improving operational efficiency.

Net Income and Earnings Per Share (EPS)

Net income is the company's final profit after all expenses, interest, and taxes. Dividing net income by the number of shares outstanding gives you EPS — the single most influential metric in stock valuation. Consistent EPS growth is the primary driver of long-term stock price appreciation. Always check whether EPS growth comes from genuine profit improvement or from share buybacks reducing the share count.

Shares Outstanding

The total number of shares Taboola.com has issued. A declining share count (through buybacks) boosts EPS and signals management confidence. A rising share count (through stock issuance) dilutes existing shareholders. Always monitor this number alongside EPS to get the full picture of per-share value creation.

Analyst Estimates

The projected figures represent consensus estimates from professional analysts. Compare these forecasts against Taboola.com's historical growth rates to assess whether expectations are realistic. A company that consistently beats consensus estimates tends to see its stock price rewarded over time, while repeated misses erode investor confidence.

 
ASSETS
CASH BALANCE (M USD)
RECEIVABLES (M USD)
OTHER REC. (M USD)
INVENTORIES (M USD)
OTHER CURRENT LIAB. (M USD)
CURRENT ASSETS (M USD)
TANGIBLE ASSETS (M USD)
LONG-T. INVEST. (M USD)
LONG-T. REC. (M USD)
INTANGIBLE ASSETS (M USD)
GOODWILL (M USD)
OTHER NON-CURRENT ASSETS (M USD)
NON-CURRENT ASSETS (B USD)
TOTAL ASSETS (B USD)
LIABILITIES
COMMON STOCK (M USD)
ADDITIONAL PAID-IN CAPITAL (B USD)
RETAINED EARNINGS (M USD)
OTHER EQUITY (k USD)
UNREAL. GAINS/LOSSES (M USD)
EQUITY (B USD)
LIABILITIES (M USD)
PROVISIONS (M USD)
OTHER SHORT-TERM LIAB. (M USD)
SHORT-TERM DEBTS (M USD)
LONG-TERM DEBT PORTION (M USD)
SHORT-TERM REC. (M USD)
LONG-T. LIAB. (M USD)
DEFERRED TAXES (M USD)
OTHER LIAB. (M USD)
LONG-T. LIABILITIES (M USD)
DEBT (M USD)
TOTAL CAPITAL (B USD)
201920202021202220232024
      
115.9242.8319.3262.8181.83230.36
154.8158.1245.2256.7306.31370.11
000000
000000
42.325.364.474.471.2755.53
313426.2628.9593.9559.41656
135121128.4139.9133.9128.39
000000
000000
6.53.9250.9189.2125.2665.07
19.219.2550.4555.9555.93555.93
8.51038.750.8333.3313.27
0.170.150.970.941.151.06
0.480.581.61.531.711.72
      
170.2170.20000
0.050.080.820.91.261.34
-40-31.5-56.4-68.4-150.46-154.22
000-800942418
000000
0.180.220.770.831.111.18
167.2189.4259.9247.5282.01309.23
54.386.1113.389.1115.72150.69
17.424.824.328.623.2325.66
000000
003330
238.9300.3400.5368.2423.97485.58
00285.4223142.16116.45
2.705139.129.0318.79
636392.864.755.5845.93
65.763429.2326.8226.78181.17
304.6363.3829.7695650.74666.75
0.480.581.61.531.761.85
Details

Balance Sheet

What Is the Balance Sheet?

The balance sheet is a financial snapshot of Taboola.com at a specific point in time. It follows the fundamental equation: Assets = Liabilities + Shareholders' Equity. Unlike the income statement (which covers a period), the balance sheet tells you what the company owns, what it owes, and what belongs to shareholders at a given date.

Assets

Current assets (cash, receivables, inventory) can be converted to cash within 12 months and indicate short-term liquidity. Non-current assets (property, equipment, intangible assets, goodwill) represent long-term investments. A high proportion of cash and short-term investments gives Taboola.com financial flexibility to weather downturns, fund acquisitions, or return capital to shareholders.

Liabilities

Current liabilities (accounts payable, short-term debt) are obligations due within one year. Non-current liabilities (long-term debt, pension obligations) are due further out. Key ratio to watch: the debt-to-equity ratio (Total Debt ÷ Shareholders' Equity). A ratio below 1.0 is generally healthy, meaning the company is funded more by equity than debt. Highly leveraged companies amplify both gains and losses.

Shareholders' Equity

Equity is the residual value belonging to shareholders after all debts are paid. It includes retained earnings (accumulated profits not paid out as dividends) and paid-in capital. Rising equity year over year is a positive sign — it means Taboola.com is building book value. Declining equity, especially when driven by losses or heavy share buybacks funded by debt, warrants closer scrutiny.

Key Ratios to Derive

From the balance sheet, you can calculate the current ratio (current assets ÷ current liabilities; above 1.5 is comfortable), book value per share (equity ÷ shares outstanding), and return on equity (net income ÷ equity; above 15 % is strong). Tracking these ratios over time reveals whether Taboola.com is strengthening or weakening its financial position.

 
NET INCOME (M USD)
DEPRECIATION (M USD)
DEFERRED TAXES (M USD)
CHANGES IN WORKING CAPITAL (M USD)
NON-CASH ITEM (M USD)
PAID INTEREST (M USD)
PAID TAXES (M USD)
NET CASH FLOW FROM OPERATING ACTIVITIES (M USD)
CAPITAL EXPENDITURES (M USD)
CASH FLOW FROM INVESTING ACTIVITIES (M USD)
CASH FLOW FROM OTHER INVESTING ACTIVITIES (M USD)
INTEREST INCOME AND EXPENSES (M USD)
NET DEBT CHANGE (M USD)
NET CHANGE IN EQUITY (M USD)
CASH FLOW FROM FINANCING ACTIVITIES (M USD)
CASH FLOW FROM OTHER FINANCING ACTIVITIES (USD)
TOTAL DIVIDENDS PAID (M USD)
NET CHANGE IN CASH FLOW (M USD)
FREE CASH FLOW (M USD)
SHARE-BASED COMPENSATION (M USD)
2018201920202021202220232024
10-288-24-12-82-3
353934539196100
00-3-1-17-15-9
14075-66-642023
271653231131129139
0000000
00015281819
7718139635384184
-32-44-17-39-34-32-35
-38-4710-620-13959-30
-6-328-581-104915
0000000
000288-65-82-30
0123498-48-66
-1212631-62-134-99
-12.00---6.00-5.00-3.00-3.00
0000000
23-2715576-1531050
44.8-26.2121.324.418.652.24149.18
0000000

Unlock the full history with 30+ years of data and forecast estimates.

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Taboola.com Stock Quarterly Figures

 
REVENUE (B USD)
REVENUE GROWTH (%)
GROSS MARGIN (%)
GROSS INCOME (M USD)
NET INCOME (M USD)
NET INCOME GROWTH (%)
SHARES (M)
2020 Q12020 Q22020 Q32020 Q42021 Q12021 Q22021 Q32021 Q42022 Q12022 Q22022 Q32022 Q42023 Q12023 Q22023 Q32023 Q42024 Q12024 Q22024 Q32024 Q42025 Q12025 Q22025 Q32025 Q4e2026 Q1e2026 Q2e2026 Q3e2026 Q4e
0.280.2701.190.30.330.340.410.350.340.330.370.330.330.360.420.410.430.430.490.430.470.50.550.460.50.530.58
-4.30-74.498.582.7420.41-13.02-3.39-2.9211.75-11.861.538.4316.39-1.193.381.1713.39-13.038.906.6710.48-15.337.546.019.07
18.6431.4626.8529.3730.4031.6635.1431.6433.9230.7235.8527.2229.2227.7832.9426.0926.6430.4836.0527.8729.0328.0225.3629.9627.8626.2824.09
5284139319891001071431121161021338997100138108114132177119135139139139139139139
-2970-1412-671703-5-2615-31-31-233-26-4-633-8-455119273258
-124.14-185.71-658.33-125.37-266.67420.00-157.69-306.67-25.81-113.04-966.67-84.6250.00-650.00-124.24-50.00-225.00920.00-62.7542.1118.5281.25
261.2261.25.63261.2261.2261.2231.6241.2260250.8255.2261.5333.4351.6352.6348.61345.5342.57342.89342.74341.96313.57305.68305.68305.68305.68305.68305.68
Details

Income Statement Key Figures

Revenue and Revenue Growth

Revenue is the starting point of every income statement — it measures the total sales Taboola.com generates from its core business. Revenue growth (expressed as year-over-year percentage change) is one of the most important indicators of business momentum. Sustained growth above 10 % annually is generally considered strong, while declining revenue is a serious warning sign that demands investigation.

Gross Margin

Gross margin = (Revenue − Cost of Goods Sold) ÷ Revenue. It reveals what percentage of each dollar of revenue Taboola.com retains after direct production costs. High gross margins (above 50 %) are typical of asset-light businesses like software and brands, while capital-intensive industries like manufacturing often operate below 30 %. Compare Taboola.com's gross margin to industry peers and track it over time to spot improving or deteriorating pricing power.

EBIT and EBIT Margin

EBIT measures operating profit — what remains after subtracting all operating expenses (including R&D, sales, and administrative costs) from gross profit. The EBIT margin shows this as a percentage of revenue. Because it excludes interest and taxes, EBIT allows fair comparisons between companies with different debt levels and tax jurisdictions. A rising EBIT margin indicates improving operational efficiency.

Net Income and Earnings Per Share (EPS)

Net income is the company's final profit after all expenses, interest, and taxes. Dividing net income by the number of shares outstanding gives you EPS — the single most influential metric in stock valuation. Consistent EPS growth is the primary driver of long-term stock price appreciation. Always check whether EPS growth comes from genuine profit improvement or from share buybacks reducing the share count.

Shares Outstanding

The total number of shares Taboola.com has issued. A declining share count (through buybacks) boosts EPS and signals management confidence. A rising share count (through stock issuance) dilutes existing shareholders. Always monitor this number alongside EPS to get the full picture of per-share value creation.

Analyst Estimates

The projected figures represent consensus estimates from professional analysts. Compare these forecasts against Taboola.com's historical growth rates to assess whether expectations are realistic. A company that consistently beats consensus estimates tends to see its stock price rewarded over time, while repeated misses erode investor confidence.

Unlock the full history with 30+ years of data and forecast estimates.

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Taboola.com stock margins

The Taboola.com margin analysis displays the gross margin, EBIT margin, as well as the profit margin of Taboola.com. The EBIT margin (EBIT/sales) indicates the percentage of sales that remains as operating profit. The profit margin shows the percentage of sales that remains for Taboola.com.
  • 3 Years

  • 5 Years

  • 10 Years

  • 25 Years

  • Max

Gross margin
EBIT margin
Profit margin
Details
Date
Gross margin
EBIT margin
Profit margin
Jan 1, 2018
25.76 %
1.9 %
-0.98 %
Jan 1, 2019
21.21 %
-1.79 %
-4.5 %
Jan 1, 2020
26.87 %
2.2 %
-1.21 %
Jan 1, 2021
32 %
-0.96 %
-2.68 %
Jan 1, 2022
33.14 %
-0.98 %
-0.86 %
Jan 1, 2023
29.56 %
-4.43 %
-5.7 %
Jan 1, 2024
30.25 %
1.47 %
-0.21 %
Invalid Date
30.25 %
2.25 %
6.76 %
Invalid Date
30.25 %
3.11 %
6.99 %
Invalid Date
30.25 %
3.52 %
7.56 %

Taboola.com Stock Sales Revenue, EBIT, Earnings per Share

The Taboola.com earnings per share therefore indicates how much revenue Taboola.com has generated per share in a given period. The earnings before interest and taxes per share shows how much of the operating profit corresponds to each share. The earnings per share indicates how much of the profit belongs to each share.
  • 3 Years

  • 5 Years

  • 10 Years

  • 25 Years

  • Max

Sales per Share
EBIT per share
Earnings per Share
Details
Date
Sales per Share
EBIT per share
Earnings per Share
Jan 1, 2018
3.48 USD
0.07 USD
-0.03 USD
Jan 1, 2019
4.19 USD
-0.08 USD
-0.19 USD
Jan 1, 2020
4.55 USD
0.1 USD
-0.06 USD
Jan 1, 2021
5.89 USD
-0.06 USD
-0.16 USD
Jan 1, 2022
5.51 USD
-0.05 USD
-0.05 USD
Jan 1, 2023
4.16 USD
-0.18 USD
-0.24 USD
Jan 1, 2024
5.14 USD
0.08 USD
-0.01 USD
Invalid Date
6.82 USD
0.13 USD
0.46 USD
Invalid Date
7.21 USD
0.19 USD
0.5 USD
Invalid Date
7.66 USD
0.23 USD
0.58 USD

Taboola.com business model

Taboola.com Ltd is a leading global content discovery service, founded in 2007 by Adam Singolda in Israel. The company is headquartered in New York City and has offices in over 20 countries worldwide. Taboola's platform, used by millions of users and over 13,000 websites, allows access to relevant content and the exchange of recommendations within the internet. Business Model: Taboola specializes in content discovery. With its network of partners, including the world's leading media companies, Taboola helps advertisers reach their target audiences based on their actual interests and provides a personalized user experience. The company earns money by selling advertising space, ads, and recommendations within its network, predominantly using a cost per click (CPC) model. Divisions: Taboola has divided its offerings into different products and services tailored to its customers' needs. Content Discovery Platform: The heart of Taboola's platform is its content discovery platform, which specializes in recommending content. It utilizes algorithms, machine learning, and human editors to recommend relevant content that users can discover on the websites they visit. Taboola Feed: Taboola Feed is an endless feed specifically designed for mobile users. It offers a personalized and contextual experience on mobile devices, allowing website visitors to access various content by continuous scrolling. Taboola Newsroom: Taboola Newsroom is a content marketing platform that enables advertisers and publishers to create, manage, and optimize content. The platform provides insights and tools to generate and promote content for the best possible success. Taboola Ads: Taboola Ads is Taboola's advertising business, offering a wide range of online advertising services. These services range from ad design to campaign management and optimization, providing advertisers with a comprehensive solution. Taboola Publisher: Taboola Publisher is a platform for publishers to optimize and market their content. Publishers receive comprehensive analysis of existing content and editorial content creation tips to increase traffic to their own website. Products: Taboola's innovative technology allows users to access relevant, high-quality content. The company offers products specifically tailored to the needs of publishers, advertisers, and website visitors. Taboola Personalization Engine: Taboola's Personalization Engine collects and analyzes user behavior on websites and subscribed content to deliver personalized and relevant recommendations. Machine learning ensures that recommendations are constantly improved, maximizing the chances of user clicks. Taboola Choice: Taboola Choice is a social-oriented recommendation engine that allows users to determine the content they want to access. Users can choose between different content options, finding the exact balance between personalization and control that suits them best. Taboola News: Taboola News is a mobile app that facilitates access to the latest news. It provides a personalized user experience by listing the first five article recommendations within the app based on user behavior. Taboola Studios: Taboola Studios is a content marketing platform that enables publishers and advertisers to produce a wide range of online videos and advertising content. With the help of Taboola Studios, businesses can increase brand recognition and reach. In conclusion, Taboola is a leading company in the world of content discovery, offering its customers opportunities to achieve higher engagement and greater reach. Taboola utilizes innovative technologies and excellent developers who continuously improve and evolve the company's products and services.

Taboola.com SWOT Analysis

Strengths

1. Market Leader: Taboola.com Ltd is a dominant player in the content recommendation industry, enjoying a significant market share.

2. Vast Publisher Network: The company has established relationships with numerous high-profile publishers, giving them a broad reach and access to a large audience.

3. Innovative Technology: Taboola.com Ltd utilizes advanced algorithms and data analytics to deliver personalized and relevant content recommendations, enhancing user experience.

Weaknesses

1. Dependency on Advertising Revenue: The majority of Taboola.com Ltd's revenue comes from advertising, making them susceptible to fluctuations in the advertising market.

2. Negative User Experience: Some users find the content recommendations intrusive or irrelevant, leading to potential dissatisfaction and decreased engagement.

3. Limited Geographical Presence: Although operating globally, Taboola.com Ltd's presence is stronger in certain regions, limiting their potential expansion opportunities.

Opportunities

1. Growing Digital Advertising Industry: The increasing digital ad spend presents an opportunity for Taboola.com Ltd to further capitalize on their content recommendation services.

2. Expansion into New Verticals: Taboola.com Ltd can explore partnerships and expansion into new industries, such as e-commerce or news, diversifying their revenue streams.

3. Enhanced Personalization Capabilities: Investing in further research and development can improve the personalization of content recommendations, attracting more users and advertisers.

Threats

1. Intense Competition: Taboola.com Ltd faces strong competition from other content recommendation platforms, which could potentially erode their market share.

2. Ad-blocking Software: The popularity of ad-blocking software poses a threat to Taboola.com Ltd's revenue stream as it can hinder the delivery of content recommendations to users.

3. Regulatory Changes: Changes in regulations related to data privacy and online advertising practices may affect Taboola.com Ltd's operations and impact their profitability.

Taboola.com Segments

Taboola.com Revenue by Segment

  • Max

Reportable Segment
Details
Date
Reportable Segment
Jan 1, 2024
1.77 B USD

Taboola.com Revenue by Region

  • Max

United States
Rest of the World
Germany
Israel
United Kingdom
Details
Date
United States
Rest of the World
Germany
Israel
United Kingdom
Jan 1, 2024
837.92 M USD
603 M USD
144.55 M USD
108.21 M USD
72.55 M USD

Taboola.com Eulerpool Fair Value

Details

Fair Value Estimate

What Is Fair Value?

Fair value is an estimate of what a stock is truly "worth" based on its financial fundamentals, independent of the current market price. If the calculated fair value is above the current share price, the stock may be undervalued — and vice versa. This chart shows three different fair value approaches so you can cross-check them against each other.

Earnings-Based Fair Value

Calculated by multiplying the current earnings per share (EPS) by the average historical P/E ratio over a selected multi-year period. The smoothing over several years filters out temporary spikes or dips. If this fair value exceeds the market price, it suggests the stock is cheap relative to its earning power.

Example: Fair Value (Earnings) 2022 = EPS 2022 × Average P/E 2019–2021

Revenue-Based Fair Value

Derived by multiplying revenue per share by the average historical price-to-sales ratio. This method is particularly useful for companies with volatile or temporarily depressed earnings, as revenue tends to be more stable than profits. It answers: "At what price has the market historically valued each dollar of this company's sales?"

Example: Fair Value (Revenue) 2022 = Revenue per Share 2022 × Average P/S 2019–2021

Dividend-Based Fair Value

Calculated by dividing the dividend per share by the average historical dividend yield. This approach is most relevant for mature, consistently dividend-paying companies. If the resulting fair value is higher than the current price, it implies the stock offers a better yield than its historical average.

Example: Fair Value (Dividend) 2022 = Dividend per Share 2022 ÷ Average Yield 2019–2021

How to Use This Chart

When all three fair value lines converge above the current price, it strengthens the case that the stock is undervalued. When they diverge, investigate why — it may indicate a structural shift in margins, payout policy, or growth rate. The forward estimates on the right extend the analysis using projected fundamentals, helping you assess whether the current price already reflects future growth expectations.

Taboola.com historical P/E ratio, EBIT multiple, and P/S ratio

Details

Historical Valuation Multiples

Price-to-Earnings Ratio (P/E)

The P/E ratio divides Taboola.com's share price by its earnings per share. It tells you how many years of current earnings you are "paying for" when you buy the stock. A P/E of 20 means you pay $20 for every $1 of annual earnings. The S&P 500 historically trades at an average P/E of roughly 15–17. A P/E significantly above that may signal high growth expectations; one below may indicate undervaluation — or declining business quality.

Price-to-Sales Ratio (P/S)

The P/S ratio divides market capitalization by total revenue. Unlike the P/E ratio, it works even for companies that are not yet profitable, making it essential for evaluating high-growth firms. A P/S below 1.0 may indicate undervaluation, while ratios above 10 are typically reserved for fast-growing tech or SaaS companies with high expected future margins.

Price-to-EBIT Ratio

This ratio relates Taboola.com's market price to its operating earnings, excluding the effects of debt structure and tax jurisdiction. It is particularly useful for comparing companies across different countries or with different levels of leverage, because it focuses purely on operational profitability. Lower values suggest cheaper operational earnings.

How to Use This Chart

This chart plots Taboola.com's valuation multiples over time. Compare the current P/E, P/S, and P/EBIT to their own historical averages — if the current ratio is well below the multi-year average, the stock may be relatively cheap compared to its own track record. Combine this with industry comparisons: a P/E that looks high in absolute terms may be justified if Taboola.com grows earnings faster than its peers.

Taboola.com annual returns

Details

Annual Return

What This Chart Shows

This chart breaks down 's total annual return into two components: price return (gains or losses from stock price movement) and dividend return (income received from dividend payments). Together, they represent the total return an investor would have earned in each calendar year.

Price Return

Price return measures the percentage change in 's stock price from January 1st to December 31st of each year. Positive bars indicate the stock appreciated; negative bars show a decline. This is the component most investors focus on, but it tells only part of the story — especially for dividend-paying stocks.

Dividend Return

Dividend return represents the income generated from dividends paid during the year, expressed as a percentage of the starting stock price. While it may seem small in any single year (typically 1–4 % for established companies), dividends compound significantly over decades and have historically contributed roughly 40 % of total stock market returns.

What to Look For

Examine how many years showed positive vs. negative returns to gauge consistency. A stock with mostly positive years and small drawdowns suggests lower risk. Also compare 's annual returns to a benchmark index — consistently outperforming the market is a hallmark of a strong investment. Pay attention to the worst years: understanding downside risk is just as important as chasing upside potential.

Taboola.com shares outstanding

The number of shares was Taboola.com in 2025 — This indicates how many shares 343.389 M is divided into. Since shareholders are the owners of a company, each share represents a small portion of the company's ownership.
  • 3 Years

  • 5 Years

  • 10 Years

  • 25 Years

  • Max

Number of stocks
Details
Date
Number of stocks
Jan 1, 2018
261.2 M base_Shares
Jan 1, 2019
261.2 M base_Shares
Jan 1, 2020
261.2 M base_Shares
Jan 1, 2021
234 M base_Shares
Jan 1, 2022
254.3 M base_Shares
Jan 1, 2023
346.38 M base_Shares
Jan 1, 2024
343.39 M base_Shares
Invalid Date
343.39 M base_Shares
Invalid Date
343.39 M base_Shares
Invalid Date
343.39 M base_Shares

Current Taboola.com forecasts and price targets in March 2026

Δ MOM Price Target
null %
Buy76.92 % (10)
Hold23.08 % (3)
Sellnull % (0)
12M Price Target
4.59
Last Price
2.89
Currency
USD
12M Return Potential
58.97 %
LTM Return
0 %

Taboola.com Earnings Estimates

Taboola.com Earnings Estimates

DateEPS estimateRevenue EstimateQuarterly report
2/25/20260.18USD548.47 MUSD2025 Q4
11/11/20240.08USD438.02 MUSD2024 Q3
11/9/2022-0.02USD326.92 MUSD2022 Q3

Taboola.com shareholders

% Name
13.21413%
Apollo Global Management, Inc.
Apollo Global Management, Inc.
8.00139%
Evergreen Venture Partners Ltd
Evergreen Venture Partners Ltd
7.10781%
Tocatly (Daniel)
Tocatly (Daniel)
4.80707%
Singolda (Adam)
Singolda (Adam)
3.45899%
Invus Financial Advisors, LLC
Invus Financial Advisors, LLC
2.91671%
Symphony Technology Group, L.L.C.
Symphony Technology Group, L.L.C.
2.67722%
Maniv (Eldad)
Maniv (Eldad)
2.21624%
Pitango Venture Capital
Pitango Venture Capital
1.50898%
Migdal Insurance and Financial Holdings Ltd
Migdal Insurance and Financial Holdings Ltd
1.46164%
Menora Mivtachim Insurance Ltd.
Menora Mivtachim Insurance Ltd.
...

Taboola.com Executives and Management Board

AS

Mr. Adam Singolda

(43)

Founder, Chief Executive Officer, Director

Compensation10.49 M USD
EM

Mr. Eldad Maniv

(56)

President, Chief Operating Officer

Compensation7.01 M USD
SW

Mr. Stephen Walker

(55)

Chief Financial Officer

Compensation5.65 M USD
LG

Mr. Lior Golan

(54)

Chief Technology Officer

Compensation4.93 M USD
KS

Ms. Kristy Sundjaja

(47)

Chief People Officer

Compensation2.25 M USD

Taboola.com Supply Chain

Taboola.com Supply Chain

Correlation: how closely stock prices move together

Same directionNo relationOpposite
30 companies
#Name1M3M6M1Y2YTrend
1
0,56
0,89
0,68
0,77
2
0,72
0,62
0,89
0,92
3
Adobe
Supplier
0,77
0,79
0,89
0,75
4
0,80
0,80
0,13
0,61
5
0,76
0,67
0,79
-0,28

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Most common questions regarding Taboola.com

The business model of Taboola.com Ltd is based on native advertising and content discovery. Taboola's platform helps online publishers and advertisers drive engagement and monetize their websites by recommending personalized content to their users. Through its advanced algorithm, Taboola analyzes users' behaviors and preferences to deliver relevant and engaging content, thereby improving user experience and increasing publishers' revenue opportunities. With partnerships with various publishers and advertisers, Taboola generates revenue through content recommendations and advertising placements. The company's goal is to connect people with content they may like, while helping publishers and advertisers reach their target audience effectively.

All fundamentals about Taboola.com

Our stock analysis for Taboola.com Revenue stock includes important financial indicators such as revenue, profit, P/E ratio, P/S ratio, EBIT, as well as information on dividends. We also assess aspects such as stocks, market capitalization, debt, equity, and liabilities of Taboola.com Revenue. If you are looking for more detailed information on these topics, we offer comprehensive analyses on our subpages.