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IZEA Worldwide Inc is a leading company in the field of influencer marketing technology. It was founded in 2006 by Ted Murphy and is based in Orlando, Florida. The company allows its customers to promote brands on various social media platforms by leveraging the power of influencers to increase market influence and revenue.
IZEA offers its customers a variety of tools to effectively plan, create, and manage campaigns. The IZEA platform allows users to make their brands known online by partnering with influencers and creating interactive and engaging content. The most popular products of IZEA include:
1. IZEAx: IZEAx is IZEA's leading platform and serves as a central hub for managing and executing influencer campaigns. The platform allows users to identify influencers, create partnerships, and measure the results of their campaigns in real time.
2. BrandGraph: BrandGraph is an affordable platform that allows brands to monitor and optimize their online presence. With this tool, brands can stay updated on their online coverage and better manage their campaigns and results.
3. IZEAx Discovery: IZEAx Discovery is ideal for brands that are not yet familiar with the ideal influencer niche for their campaign and want to find the perfect partner.
IZEA's business model is based on creating real value for demanding customers. The company has built a loyal and expanding customer base over the years, which has continued to grow since its inception.
The company operates in various business areas by offering a variety of services that cater to the diverse needs of brands and influencers.
Over the years, IZEA has made several acquisitions to expand its product portfolio. In 2019, IZEA acquired TapInfluence, which specializes in integrating influencers into social media campaigns. This acquisition allowed IZEA to expand its presence in the beauty, nutrition, and lifestyle sectors.
IZEA competes with other influencer marketing companies such as Mavrck, Influencer.co, Content BLVD, and Offerpop. However, the company is recognized in the industry and has made a significant impact on industry development.
IZEA is constantly investing in industry innovation and disruption, and was recently named the top-rated influencer marketing platform in the Market Leader quadrant. This is a significant success for the company, as it further shows that IZEA is on the right track.
Overall, IZEA has established itself as a key player in the online marketing scene. The company has an impressive track record and a wide range of products and services that can meet various industry needs and requirements. With the ongoing digitalization, influencers and influencer marketing will continue to be utilized by many, if not all, brands worldwide, which opens up further potential for the company.
The company IZEA Worldwide Inc is a leading influencer marketing technology company. It was founded by Ted Murphy in 2006 and is based in Orlando, Florida. IZEA enables its customers to promote brands on various social media platforms by utilizing the power of influencers to increase market influence and revenue.
IZEA offers its customers a wide range of tools to effectively plan, create, and manage campaigns. The IZEA platform allows users to make their brands known online by partnering with influencers and creating interactive and engaging content. Some of IZEA's most popular products include IZEAx, BrandGraph, and IZEAx Discovery.
IZEA has built a loyal and expanding customer base over the years and operates in various business areas to meet the diverse needs of brands and influencers. The company has made several acquisitions to expand its product portfolio, including the acquisition of TapInfluence in 2019.
IZEA faces competition from other influencer marketing companies, but it is recognized in the industry and has made a significant impact on its development. The company continues to invest in industry innovation and disruption, and was recently named the top-rated influencer marketing platform in the Market Leader quadrant.
Overall, IZEA has established itself as a key player in the online marketing scene, with a strong track record and a wide range of products and services. As digitalization continues, influencer marketing will continue to be utilized by brands worldwide, providing further potential for IZEA. IZEA Worldwide je eno izmed najbolj priljubljenih podjetij na Eulerpool.com.