Huazhu Group ROCE 2024

Ce face Huazhu Group?

The Huazhu Group Ltd is a Chinese company operating in the hotel industry. It was founded in 2005 and is based in Shanghai, China. Since then, the company has become one of the largest hotel operators in China and has expanded its presence to international markets. Huazhu's business model is based on providing affordable and high-quality accommodations for travelers. The company operates various hotel brands targeting different customer segments and offering a wide range of services. For example, the HanTing brand specializes in business travelers, while JI Hotel and Orange Hotels are more suitable for the leisure market. Huazhu also operates hotels under international brands such as Marriott, Mercure, and Novotel through franchise agreements. The company works closely with these brands to tailor their facilities and services to the needs of Chinese customers. In addition to hotels, Huazhu also operates apartment buildings and serviced apartments under the Yitel Apartment brand. These facilities offer longer-term stays for travelers and are ideal for families and groups. Huazhu has also specialized in the e-commerce market, offering bookings through its own online booking platform and third parties. The platform is easy to use and offers a wide selection of accommodation options at competitive prices. The company has also developed a mobile app that allows customers to manage their bookings and access services on the go. The app also features advertising campaigns to attract new customers and encourage existing ones to book. In its quest to provide customers with an excellent experience, Huazhu has introduced innovative technologies such as automated check-in kiosks and virtual concierge services. These technologies reduce the time required for check-in and customer inquiries, allowing staff to focus on providing professional services and a better customer experience. Huazhu also has a dedicated CSR department focusing on supporting the community, environmental protection, and improving working conditions for its employees. The company works closely with various non-profit organizations to support sustainable initiatives and be involved in social programs. The company is on an expansion path and has expanded its presence in various countries such as Japan, Thailand, and North America. The company has ambitious plans for the future, aiming to operate over 10,000 hotels and apartments worldwide by 2020. In summary, Huazhu Group Ltd is an innovative company in the hotel and e-commerce industry. With its various hotel brands and accommodation options, e-commerce platform and mobile app, as well as innovative technologies, Huazhu offers its customers an outstanding experience. The company is not only focused on constantly expanding its business but also on sustainability and social responsibility. Huazhu Group ist eines der beliebtesten Unternehmen auf Eulerpool.com.