DNA Brands Inc. is an American company specializing in energy drinks, other beverages, and dietary supplements. It was founded in 2007 and became a publicly traded company in 2017. DNA Brands operates various subsidiaries including DNAPrint Genomics, Inc., which offers DNA analysis services; Betta4U Brands, Inc., which offers vegan dietary supplements; and Hottips!, a manufacturer of electronic accessories.
The primary focus of DNA Brands' business model is the production and distribution of energy drinks. Their most well-known product is the DNA Energy Drink, available in various flavors such as Citrus, Lemon Lime, and Cranberry. The energy drink contains caffeine, taurine, guarana, vitamins, and minerals, and is said to have a stimulating effect.
In addition to energy drinks, DNA Brands also offers other beverages such as the Hangover Recovery Shot, a shot containing antioxidants and vitamins designed to support the body after a night of drinking. Another product is DNA Life Water, a protein-enriched water that allegedly increases hydration and enhances physical performance.
DNA Brands also has a dietary supplement division, Betta4U Brands, which offers vegan and gluten-free products such as PMS Ease, a combination of herbs and vitamins for relieving PMS symptoms, and Speedy Recovery, an antioxidant-based product for post-workout support.
Furthermore, DNA Brands operates the subsidiary DNAPrint Genomics, which provides DNA analysis services including a genetic test that offers insight into the user's genetic predispositions through methylation patterns. DNAPrint Genomics also provides DNA paternity test kits and predictive diagnostic services for cancer and other diseases.
Another company under DNA Brands is Hottips!, a manufacturer of electronic accessories such as phone cases, chargers, and USB sticks. Hottips! products are available in various retail chains including Walmart, Target, and CVS.
Overall, DNA Brands offers a wide range of products and services, from energy drinks to DNA analysis. The company aims to grow and strengthen its market position through the introduction of new products and expansion into new markets. With its diverse business divisions, DNA Brands remains flexible and able to respond to changing market demands. It has become a significant player in the dietary supplement and beverage industry, promoting its brand through a heavily focused marketing strategy on direct meetings and PR.
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